About this Course

Learner Career Outcomes

26%

started a new career after completing these courses

28%

got a tangible career benefit from this course

12%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 19 hours to complete
English

Skills you will gain

ManagementContent MarketingCopywritingWriting

Learner Career Outcomes

26%

started a new career after completing these courses

28%

got a tangible career benefit from this course

12%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 19 hours to complete
English

Offered by

Placeholder

University of California, Davis

Syllabus - What you will learn from this course

Content RatingThumbs Up96%(17,278 ratings)Info
Week
1

Week 1

3 hours to complete

The Content Marketing Ecosystem

3 hours to complete
9 videos (Total 32 min), 4 readings, 1 quiz
Week
2

Week 2

5 hours to complete

The Strategic Context (The 7A Framework)

5 hours to complete
10 videos (Total 69 min), 5 readings, 1 quiz
Week
3

Week 3

4 hours to complete

Mapping the Journey: Crafting a Content Marketing Strategy

4 hours to complete
5 videos (Total 14 min), 2 readings, 2 quizzes
Week
4

Week 4

5 hours to complete

The Strategic Types of Content

5 hours to complete
6 videos (Total 6 min), 6 readings, 2 quizzes

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