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There are 3 modules in this course
Coaching Sales Professionals is a beginner-level specialization designed to empower aspiring, transitioning, and early-career business professionals in India and the USA to thrive in sales roles. This program combines field-tested strategies and trending approaches to equip learners for real sales environments shaped by digital disruption, rising competition, and globalized buyer expectations. The curriculum addresses regional differences in sales practices and market dynamics, providing actionable frameworks for building interpersonal influence, driving customer value, and implementing sales processes.
Master the skills to capture attention, personalize outreach, and build trust in every first conversation. In this module, you’ll discover how to harness technology and data to deliver highly relevant messages, use modern channels to stand out, and develop sequences that nurture real engagement—without overwhelming your prospects. Learn to adapt your style for diverse industries and cultures, and create high-impact impressions that lead to lasting professional relationships. Whether you’re reaching out cold or following up warm leads, you’ll gain actionable tools to consistently open conversations that lead to sales success.
What's included
9 videos2 readings2 assignments
Show info about module content
9 videos•Total 14 minutes
Welcome to Core Sales Techniques and Customer Engagement•1 minute
Engaging Prospects and Managing Early Conversations - Introduction•1 minute
Leveraging CRM Data for Targeted Outreach with Scalable Personalization•2 minutes
Using Video and Social Media Touchpoints for Cold and Warm Outreach•1 minute
Adapting Scripts for Industry-Specific Language and Market Trends•2 minutes
Designing Follow-Up Cycles That Avoid "Pushy Sales" Perceptions•2 minutes
Applying Follow-Up Cadences Aligned with Typical US/Indian Buyer Timelines•2 minutes
Systematizing Touch-Points to Maintain Pipeline Velocity•1 minute
From Conversations to Selling•1 minute
2 readings•Total 10 minutes
Action Story: Salvaging a Failing Outreach Sequence•5 minutes
Action Story: Rescuing a Prospect Before They Go Cold•5 minutes
2 assignments•Total 36 minutes
Engaging Prospects and Managing Early Conversations•26 minutes
Personalization and High-Impact Outreach•10 minutes
Objection Handling and Consultative Selling
Module 2•1 hour to complete
Module details
Turn “no” into forward progress. This module shows you how to transform buyer objections from deal-stoppers into opportunities, mastering frameworks that reveal the real issues behind price or competition challenges. You’ll also learn how to guide sales conversations through a consultative, solution-focused approach and confidently work across hybrid digital and in-person cycles. Gain practical tools for uncovering pain points, demonstrating business value, and collaborating across teams—skills you need to advance deals, build trust, and deliver consultative value in today’s increasingly complex sales environments.
What's included
7 videos2 readings2 assignments
Show info about module content
7 videos•Total 12 minutes
Objection Handling and Consultative Selling - Introduction•1 minute
Using Needs-Based Questioning to Uncover True Buyer Pain Points•2 minutes
Mapping Objection Trends and Tailoring Responses with Ready Frameworks•2 minutes
Demonstrating Credible Market Analysis to Defend Value•2 minutes
Shifting from Transactional to Consultative Selling Using Solution-Mapping Frameworks•2 minutes
Navigating Hybrid Sales Cycles Across Remote and In-Person Channels•2 minutes
Collaborating with Technical or Presales Support to Address Complex Needs•2 minutes
2 readings•Total 10 minutes
Action Story: Turning a Price Objection Into Progress•5 minutes
Action Story: Guiding a Hybrid Discovery Call Toward Clarity•5 minutes
2 assignments•Total 36 minutes
Objection Handling and Consultative Selling•26 minutes
Handling Price and Competitor Objections•10 minutes
Presenting, Negotiating, and Closing
Module 3•1 hour to complete
Module details
Move confidently from first pitch to final agreement. In this module, you’ll master the strategies and language of high-impact presentations, ethical negotiations, and memorable closings. Learn to design and lead persuasive demos—whether live, virtual, or hybrid—adapt content for multiple decision-makers, and transform feedback into actionable next steps. Build negotiation skills that foster long-term partnerships, recognize and sidestep high-pressure closing pitfalls, and close deals with a style that’s aligned with your market’s expectations. Advance beyond “sell and hope”—this is your playbook for earning trust, commitment, and repeat business.
What's included
9 videos2 readings2 assignments
Show info about module content
9 videos•Total 15 minutes
Presenting, Negotiating, and Closing - Introduction•1 minute
Structuring Persuasive Sales Demos Tailored to Digital or In-Person Audiences•2 minutes
Engaging Multiple Decision-Makers through Interactive Presentations•2 minutes
Gathering and Integrating Ongoing Client Feedback during Live Presentations•1 minute
Applying Win-Win Negotiation Principles for Sustainable Partnership•2 minutes
Recognizing and Avoiding High-Pressure, High-Risk Close Tactics•1 minute
Tailoring Closing Statements to Fit Regional Expectations and Organizational Norms•1 minute
Expert Insights: Core Sales Techniques and Customer Engagement•3 minutes
Ready to Scale These Techniques?•1 minute
2 readings•Total 10 minutes
Action Story: Holding a Multi-Stakeholder Demo Together Under Pressure•5 minutes
Action Story: Resetting a High-Pressure Close Into a Trusted Agreement•5 minutes
2 assignments•Total 36 minutes
Presenting, Negotiating, and Closing•26 minutes
Presentation and Demonstration Essentials•10 minutes
Earn a career certificate
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When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.