The achievement of a balanced economic, social and environmental development - as expressed in the UN Agenda 2030 for Sustainable Development - is recognized as one of the major challenges humanity is facing today. What is less clear is whether and how organizations can generate business opportunities and value for their stakeholders while tackling such challenges.
In this course, thought leaders in a wide variety of management and economics fields illustrate how to assess and seize the opportunities offered by these global emergencies. They will offer new ways to understand the purpose and the logic of success of the business enterprise in this new context, providing ideas and examples on how to manage the transition process to realize the value creation potential from corporate sustainability for all involved stakeholders.
Learning objectives
The course will allow you to:
- Understand What the macroeconomic and microeconomic consequences of both climate changes, poverty, hunger, gender or race discriminations, lack of communication between the State, Civil Societies, and businesses, etc are.
- Understand Why it is important for businesses to tackle sustainability issues in order to create more and better business opportunities;
- Learn How each individual, organization and system can start to analyze its behaviors and change towards more sustainable practices and models.
This section will introduce the course and frame the complex set of issues that the course aims to tackle. You will learn about some of the most important global sustainability challenges within the framework of the UN Sustainable Development Goals, and how to reflect on their implications for business.
Short-Termism and its Long-term Consequences – Maurizio Zollo•3 minutes
Short-Termism and its Long-term Consequences: Introduction to the Fishbank Simulation – Maurizio Zollo•5 minutes
Understanding the Tragedy of the Commons – Maurizio Zollo•5 minutes
A New, Research-based, Approach to the Development of a Sustainability Mindset – Maurizio Zollo (optional: meditation podcasts in the Download section)•13 minutes
The Sustainable Development Goals and their Relevance for Business – Valentina Mele•6 minutes
Climate Change and its Economic Implications – Valentina Bosetti•6 minutes
Industrial Ecology – Fabio Iraldo•9 minutes
Poverty and Income Inequalities – Eliana La Ferrara, Maurizio Zollo•11 minutes
Gender Equality and Sustainability – Paola Profeta•7 minutes
2 readings•Total 20 minutes
Beyond What and Why: Understanding Organizational Evolution toward Sustainable Enterprise Models•10 minutes
Additional Materials•10 minutes
1 assignment•Total 30 minutes
Week 1•30 minutes
5 discussion prompts•Total 50 minutes
Welcome to the Course Community•10 minutes
Fishbank-Simulation•10 minutes
Experiences in Meditation Exercises•10 minutes
Economic Implications of Climate Change•10 minutes
Gender Equality and Sustainability•10 minutes
Understanding the Sustainability Challenge: the Business Level
Module 2•3 hours to complete
Module details
In this section you will learn the core concepts of corporate sustainability and the key dimensions that distinguish a sustainable organization. Instructors will discuss the foundations of the stakeholder-based view of the firm, and the logic for and against the primacy of shareholder value maximization as guiding purpose for firms' existence. We will then explore sustainability challenges and opportunities for organizations across some of the key dimensions of business, and conclude with a roundtable discussion on the nature of the sustainable enterprise.
What is a Sustainable Enterprise? (part 1) – Maurizio Zollo•10 minutes
What is a Sustainable Enterprise? (part 2) – Maurizio Zollo•11 minutes
The Purpose of the Corporation – Nicola Misani•6 minutes
The Stakeholder-based View of the Firm – Nicola Misani•6 minutes
The Shareholder-Stakeholder Debate – Nicolai J. Foss, Maurizio Zollo•28 minutes
Corporate Governance – Xing Kelly Chen•5 minutes
Business Ethics & Sustainability – Maurizio Zollo, Celia Moore•4 minutes
Responsible Leadership – Massimo Magni•4 minutes
International Implementation of Sustainability – Anne Jacqueminet•10 minutes
Roundtable on the Nature of the Sustainable Enterprise – Maurizio Zollo, Christiane Bode, Armando Cirrincione, Anne Jacqueminet, Michael Russo, Miles Bernard Gietzmann•30 minutes
Why Corporate Sustainability? Assessing the Strategic Opportunity
Module 3•4 hours to complete
Module details
This module consists of two different parts. In the first part we will explore why corporate sustainability could be paramount for corporate success. In the second part, you will learn about successful cases of organizations focusing on a business model designed around sustainability principles and mindsets.
The Impact of Corporate Sustainability on Organizational Processes and Performance•10 minutes
Investing in the Sustainable Future•10 minutes
Additional Materials•10 minutes
Slide set Week 3•10 minutes
1 assignment•Total 30 minutes
Week 3•30 minutes
3 discussion prompts•Total 30 minutes
The Business Case for Sustainability•10 minutes
Social Impact and Employee Preferences•10 minutes
Social enterprises meet benefit corporations•10 minutes
Seizing the Strategic Opportunity: Managing Sustainability Transitions across Business Functions
Module 4•3 hours to complete
Module details
In this module, you will learn to assess the challenges related to the management of the integration of sustainability-related processes in business organizations. This transformational change challenge is assessed across some of the key business functions and will allow you to frame and address similar challenges and opportunities within your own business context.
Supply Chain Case: the YKK Group Case – Iolanda D'Amato•15 minutes
HR Strategy and Management – Silvia Bagdadli•6 minutes
Sales & Marketing – Armando Cirrincione•5 minutes
R&D Innovation: a Framework – Nicoletta Corrocher•8 minutes
R&D Innovation: Technological Change and Innovation – MJ. Ni. ilknur Tekin•4 minutes
2 readings•Total 20 minutes
Additional Materials•10 minutes
Slide set Week 4•10 minutes
1 assignment•Total 30 minutes
Week 4•30 minutes
3 discussion prompts•Total 30 minutes
Necessary Change in Corporate Governance•10 minutes
The Relevance of SDG 17•10 minutes
Eco-Innovation and Regulations•10 minutes
Transitioning Organizations to Sustainable Enterprises: Developing the Road-Map
Module 5•2 hours to complete
Module details
In this final part, you will learn how to approach the challenge of developing a roadmap to realize the stakeholder value creation potential in sustainability transitions at three different levels. It will entail the integration of change initiatives in the development of sustainability mindsets and behavior in managers and employees - individual level - with initiatives related to transformational change in the organizations we are working in - organizational level -, and the equally critical initiatives to transition towards sustainable behaviors and outcomes in the political, social and economic systems - systemic level -.
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking.
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A
AU
4·
Reviewed on Aug 15, 2020
I love the course and learnt a lot! I just wished some of the concepts had been explained in greater detail or through some reeading materials.
M
MC
5·
Reviewed on Nov 10, 2020
Very interesting course that anyone is able to follow even without knowledge, it is a great introduction to corporate sustainability. Thanks to the team and the efforts!
T
TB
4·
Reviewed on Jun 9, 2020
It is a very interesting course for a first approach to sustainability and how to change a business towards a sustainable enterprise. I recommend it !!
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