When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 5 modules in this course
This course provides a flexible and customizable playbook to build out a Product Enterprise and evolve an organization’s Business Model. It explores the build out of a robust thought framework, creation and alignment of multiple building blocks to evolve a fully operational model of a scaled product enterprise. Specifically, it explores the following key concepts:
1. Understanding a Product Enterprise and how it works
2. Achieving strategic and operational enterprise alignment using the OKR framework across the product portfolio
3. Building & implementing a product platform strategy
4. Organizational Governance and Risk framework in a Product Enterprise
5. Aligning organizational functions (like Marketing, Sales, Finance, HR) transform to a product-first approach
6. Maximizing organizational value creation through a scaled product framework
Syllabus
Week 1: Product Enterprise Operating Model
- Customer Centric Organizational Culture
- Customer Centric Enterprise Structure
- North Star Metric Framework
Week 2: Product Portfolio Strategy Frameworks
- Product Portfolio Analysis
- Macro Strategy Models
- Targeted Strategy Models
Week 3 :Product Category Design & Strategy
- Understanding Product Category Design
- Shaping with Success Stories
- Category Design Frameworks
Bonus Week Material on AI
- AI Fundamentals for Product Managers PART 1 & PART 2
- AI-Driven Product Innovation
- Scaling AI Across the Product Enterprise
- Scale AI Responsibly
The University of Maryland, College Park is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 40,700 students, 14,000 faculty and staff, and nearly 400,000 alumni. The university’s faculty includes two Nobel laureates, 10 Pulitzer Prize winners, 69 members of the national academies and scores of Fulbright scholars. Located just outside Washington, D.C., the University of Maryland is committed to social entrepreneurship as the nation’s first “Do Good” campus, and discovers and shares new knowledge every day through research and programs in academics, the arts, and athletics.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.