Universidad de Palermo

E-commerce Academy

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Universidad de Palermo

E-commerce Academy

This course is part of IA Aplicada al Marketing y Growth Digital Specialization

Jorge Fajardo

Instructor: Jorge Fajardo

17,841 already enrolled

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Gain insight into a topic and learn the fundamentals.

185 reviews

Beginner level
No prior experience required
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
98%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.

185 reviews

Beginner level
No prior experience required
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
98%
Most learners liked this course

What you'll learn

  • Desarrollar habilidades y asumir decisiones que permitan montar un negocio online y ofrecer productos o servicios en la red.

  • Indagar sobre aquellas ventajas y desventajas que sean más efectivas a la hora de ofrecer productos o servicios y construir un negocio online.

Details to know

Shareable certificate

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Assessments

17 assignments

Taught in Spanish

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Build your subject-matter expertise

This course is part of the IA Aplicada al Marketing y Growth Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

Este módulo se divide en tres puntos, en los cuales definiremos qué es el e-commerce, luego veremos qué se necesita para comenzar a montar una tienda virtual y finalmente analizaremos cómo está el e-commerce a nivel mundial y cuáles son los productos y los servicios que más se comercializan.

What's included

5 videos5 readings4 assignments3 discussion prompts

Previamente al desarrollo de nuestro negocio online, debemos tener en cuenta algunos aspectos que serán decisivos para el éxito de este, como el nombre o la marca (branding), las características que tendrá el diseño y la experiencia del usuario (UX).

What's included

3 videos3 readings4 assignments2 discussion prompts

Una vez que se definen los objetivos del negocio online y todos los pasos previos, llega el momento de desarrollar la tienda virtual. Para ello, analizaremos las herramientas disponibles para llevarla a cabo, qué sistema de pago elegiremos y cómo será la logística de distribución de los productos.

What's included

3 videos3 readings4 assignments3 discussion prompts

Además de vender con una web propia, el comercio electrónico se puede ofrecer desde otras plataformas e incluso desde las redes sociales. Y hasta se puede desarrollar un comercio online sin manejar stock propio.

What's included

3 videos4 readings5 assignments2 discussion prompts

Earn a career certificate

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Instructor

Instructor ratings
(41 ratings)
Jorge Fajardo
Universidad de Palermo
1 Course17,841 learners

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Universidad de Palermo

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