This course is part of the Meta Social Media Marketing Professional Certificate

4.8
stars
408 ratings

Anke Audenaert

16,809 already enrolled

Offered By

Part of the Bachelor of Applied Arts and Sciences degree
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Meta Social Media Marketing Professional CertificateMeta

About this Course

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In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Meta Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Meta. After successfully completing your project and passing the Meta exam, you will receive your Coursera certificate of completion for the Meta Social Media Marketing Professional Certificate Program. 
By the end of this course, you will be able to:
• Present and communicate the results of a campaign to a team
• Complete the Digital Marketing Associate Certification Exam

This course is for people who have completed all 5 previous courses of the Meta Social Media Marketing Professional Certificate and are ready to take their Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate. 
In order to take the exam, learners must have access to a Mac or PC with a webcam.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 6 of 6 in the

Meta Social Media Marketing Professional Certificate

Beginner Level

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Approx. 6 hours to complete

English

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What you will learn

Present and communicate campaign results to a team
Become certified as a Meta Digital Marketing Associate

Skills you will gain

Meta advertising
Social Media Marketing
Marketing Strategy
Communication
Ads Manager

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 6 of 6 in the

Meta Social Media Marketing Professional Certificate

Beginner Level

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Approx. 6 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.91/5 (144 Ratings)

Anke Audenaert

CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

396,571 Learners

25 Courses

Offered by

Start working towards your Bachelor's degree

This course is part of the 100% online Bachelor of Applied Arts and Sciences from Meta. If you are admitted to the full program, your courses count towards your degree learning.

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See how employees at top companies are mastering in-demand skills

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Syllabus - What you will learn from this course

Content Rating98%(1,564 ratings)

Week1

Week 1

2 hours to complete

Program Capstone Course Overview

2 hours to complete

4 videos (Total 15 min), 7 readings, 1 quiz

4 videos

Introduction to the Facebook Social Media Marketing Professional Certificate6mIntroduction to Anke Audenaert2mWeekly Introduction1mCareers in Digital Marketing5m

7 readings

Facebook Social Media Marketing Capstone Course Syllabus5mHow to Be Successful in This Course10mProfessional Certificate Job Search Resources Overview10mUser Interface Note: Professional Certificate Content10mCommunity Guidelines10mFacebook Certification Exam Sign-up10mReview Links to Previous Courses (Optional)10m

Week2

Week 2

2 hours to complete

Program Capstone Project

2 hours to complete

2 videos (Total 1 min)

Week3

Week 3

3 hours to complete

Take the Meta Digital Marketing Associate Certification Exam

3 hours to complete

2 videos (Total 2 min), 6 readings, 1 quiz

2 videos

Facebook Exam Overview26sCongratulations!1m

6 readings

Practice Exams for the Facebook Digital Marketing Associate Certificate10mExam Preparation Resources10mStudy App: Prepare for the Meta Digital Marketing Associate Certification Exam10mTake the Facebook Digital Marketing Associate Certification Exam 1h 40mHow to Prepare for an Interview as a Social Media Marketer - Tips from Anke10mHow to Prepare for Job Interviews10m

Reviews

4.8

115 reviews

5 stars
89.56%
4 stars
7.76%
3 stars
0.48%
2 stars
0.24%
1 star
1.94%

TOP REVIEWS FROM META SOCIAL MEDIA MARKETING CAPSTONE

by GSSep 26, 2021

Assignments were fun to do and the instructors were very helpful. The exam was pretty tricky in response to the questions taught in the course.

by DNJun 7, 2022

The program was taught exceptionally well. The instruction was tailored so well and was very easy to understand.

by MFJan 23, 2023

I couldn't get enough of this course. The learning process was tasking and engaging

by MAMay 22, 2022

Excelent oveview of social media landscape! You learn all the important KPIs and also how to work in Ads Manager. I really enjoy this course!

View all reviews

About the Meta Social Media Marketing Professional Certificate

Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.

Upon successful completion of the program, you’ll: Get exclusive access to the Meta Career Programs Job Board—a job search platform that connects you with 200+ employers who have committed to sourcing talent through Meta’s certificate programs, as well as career support resources to help you with your job search. Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers. The Professional Certificate is now ACE® recommended. You can learn more here. This specialization is also offered in Arabic, Portuguese, and Spanish.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Can I receive university credit for completing this course?
Yes! It is possible to receive university credit for completing the entire Meta Social Media Marketing Professional Certificate. You can earn up to 2 college credits at participating colleges and universities nationwide for completing the certificate, because The Meta Social Media Marketing Professional Certificate is now ACE® recommended. We’ll provide more information on how you can share proof of completion to your school once you complete this final step in the certificate program, the capstone course. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Read more about ACE Credit College & University Partnerships here.

More questions? Visit the Learner Help Center.

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Meta Social Media Marketing Capstone

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Skills you will gain