IBM

Generative AI: Accelerate your Digital Marketing Career

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IBM

Generative AI: Accelerate your Digital Marketing Career

This course is part of multiple programs.

IBM Skills Network Team

Instructor: IBM Skills Network Team

11,450 already enrolled

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Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Job-ready, practical skills for leveraging generative AI in digital marketing 

  • Generative AI tools and techniques for creating marketing content and campaigns

  • AI-driven strategies for improving SEO, digital advertising, and e-commerce experiences

  • Generative AI techniques to create engaging and personalized email content and targeted marketing strategies

Details to know

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Assessments

18 assignments

Taught in English

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  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 6 modules in this course

This module provides a foundational understanding of leveraging generative AI in digital marketing. It specifically explores the practical applications of generative AI in enhancing digital advertising. You will identify key areas where generative AI can enhance advertising strategies, from generating creative ad copy and visuals to crafting videos and personalized scripts. You will learn how to effectively use AI-powered tools to optimize ad campaigns. Additionally, you will explore the emerging trends in AI-driven advertising.

What's included

8 videos2 readings3 assignments2 app items2 plugins

In this module, you will explore how generative AI can revolutionize search engine optimization (SEO). You will learn how to leverage AI tools for keyword research, content optimization, technical SEO audits, and competitor analysis. Through practical exercises and real-world examples, you will gain the skills to implement AI-powered SEO techniques to improve your website’s visibility and organic search rankings.

What's included

4 videos1 reading3 assignments3 app items1 plugin

In this module, you will explore the practical applications of generative AI in content creation across various formats. You will learn how to use AI tools and write effective prompts to generate high-quality content, including articles, social media posts, product descriptions, and even creative content like scripts. You will explore techniques to optimize content for search engines, personalize content for different audiences, and create engaging narratives using AI-powered tools.

What's included

6 videos1 reading3 assignments3 app items1 plugin

In this module, you will explore the practical applications of generative AI in enhancing e-commerce strategies. You will learn how to leverage AI-powered tools to create compelling product descriptions, generate personalized product recommendations, and craft engaging marketing copy for various channels. Through hands-on exercises, you will gain practical experience in using AI to improve customer experiences, drive sales, and optimize e-commerce operations.

What's included

5 videos1 reading3 assignments3 app items1 plugin

In this module, you will dive deep into the practical applications of generative AI in crafting effective email marketing campaigns. You will learn how to leverage AI to generate compelling email subject lines, write persuasive email copy, and personalize email content for different audience segments. You will also learn to use AI to create automated email sequences based on user behavior and business rules.

What's included

6 videos1 reading4 assignments1 app item3 plugins

This module covers the concerns and considerations surrounding generative AI, including issues related to data privacy, biases, copyright infringement, and hallucination. Additionally, the module delves into the principles for the responsible use of generative AI, examining its broader implications for transparency, accountability, privacy, and safety. The module includes a final project based on the concepts covered in the course. In this module, you will also attempt a course graded assessment to test and reinforce your understanding of concepts.

What's included

3 videos2 readings2 assignments1 app item2 plugins

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

IBM Skills Network Team
100 Courses3,029,104 learners

Offered by

IBM

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