What is the difference between "Denotation" and "Connotation" in this course?

This is a core technical component of the course. Denotation is what an image literally depicts, while Connotation involves the cultural and emotional associations it triggers. Mastering the gap between the two allows you to "drive" the meaning of your designs with professional precision.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Introduction to Imagemaking

Ends in 3 days! Save 40% on your access to 10,000+ programs and make a real impact in your career. Save now.

Introduction to Imagemaking

This course is part of Graphic Design Specialization

Instructor: Gail Swanlund

134,723 already enrolled

Included with Learn more

Ask Coursera

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Design Literacy: Analyze the evolution of visual communication and historical movements to inform modern branding and professional design strategy.
Strategic Application: Evaluate how technological shifts and principles from the Bauhaus to Post-modernism solve contemporary design problems.
Professional Vocabulary: Develop a vocabulary to articulate design choices and defend creative strategies to clients and stakeholders.
Creative Differentiation: Investigate the cultural origins of design trends to find unique visual references that differentiate your work.

Skills you'll gain

Tools you'll learn

Adobe InDesign

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments¹

AI Graded see disclaimer

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Graphic Design Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Designed for serious makers and aspiring designers, Introduction to Imagemaking is a process-driven laboratory for expanding your visual vocabulary. Moving beyond basic software tutorials, this course treats imagemaking as a fundamental pillar of graphic design—one rooted in fearless experimentation and the rigorous study of visual semiotics.

Through a series of hands-on prompts, you will master the relationship between denotation and connotation, learning how to intentionally drive meaning through compositional contrast, scale, and hierarchy. You will synthesize your experimental research into a professional-grade image-based book, transforming loose investigations into a cohesive narrative. By the end of this course, you will have moved from simply 'making stuff' to orchestrating complex visual relationships that define a unique, job-ready creative voice.

Establish a foundation in image-based research and visual semiotics. Define the relationship between denotation and connotation to identify how images "read" and communicate intent within a graphic design context.

What's included

4 videos20 readings1 assignment1 discussion prompt

4 videosTotal 9 minutes

Course Welcome3 minutes
Practice1 minute
What images do3 minutes
Considering the book (in a graphic design context)2 minutes

20 readingsTotal 281 minutes

About this Course3 minutes
Be daring and adventurous5 minutes
Sister Corita Kent's Rules10 minutes
About the Assignments1 minute
Course Tools10 minutes
Notes on using AI...and not 3 minutes
Some useful terms4 minutes
A discussion about denotation, connotation, and “read”4 minutes
Critique and feedback2 minutes
How to begin: First, focus on what you see5 minutes
Then, begin to analyze what you observe7 minutes
Observations for when you’re working on compositions 10 minutes
Optional Activity: Look really closely at an artwork120 minutes
Spend time with other imagemakers1 minute
Visual research5 minutes
Researching your subject: Mood boards3 minutes
Different ways of putting together a mood board 3 minutes
Project: Make a Mood Board (Step 1+2)60 minutes
Project: Make a Mood Board (Step 3+4) 20 minutes
An example of associations and connotations for owls5 minutes

1 assignmentTotal 10 minutes

Module/Week 1 Review10 minutes

1 discussion promptTotal 10 minutes

Forms of Practice10 minutes

Execute an intensive making session exploring a wide range of representation. Master diverse media—from analog to digital—to develop a unique visual vocabulary across abstraction and realism.

What's included

5 videos18 readings1 assignment

5 videosTotal 18 minutes

Making Methods and Techniques2 minutes
Conversation with an imagemaker 16 minutes
Conversation with an imagemaker 24 minutes
Denotation & Connotation3 minutes
Range of Representation3 minutes

18 readingsTotal 353 minutes

Ways of making5 minutes
Hand Based, Photographic, Digital Processes3 minutes
Printmaking, Manipulation/Alteration, 3D and Found3 minutes
Working with visual style and mood10 minutes
Project: Work with Visual Style and Mood (Step 1)45 minutes
Project: Work with Visual Style and Mood (Step 2+3)90 minutes
Project: Work with Visual Style and Mood (Step 4)30 minutes
Sparks: More making methods2 minutes
Sparks: Frankenstein Lab5 minutes
Sparks: Or...5 minutes
Optional Activity: Poetry of everyday life60 minutes
Optional Activity: Explain and illustrate20 minutes
Optional Activity: Experimentation and Improvisation30 minutes
Tangible, sensory and expressive quality of materials and line5 minutes
Project: Range of Representation and Abstraction (Intro)10 minutes
Project: Range of Representation and Abstraction (Step 1)10 minutes
Project: Range of Representation and Abstraction (Step 2)10 minutes
Range of Representation and Abstraction Examples10 minutes

1 assignmentTotal 30 minutes

Module/Week 2 Review30 minutes

Investigate the core principles of relational composition. Apply strategies of visual hierarchy, scale, and figure/ground dynamics to orchestrate complex narratives within multi-page layouts.

What's included

7 videos9 readings1 assignment1 discussion prompt

7 videosTotal 19 minutes

Composition is Relational1 minute
About Hierarchy2 minutes
Scale3 minutes
Space4 minutes
Composition: Figure/Ground (from Introduction to Imagemaking)2 minutes
Narrative2 minutes
Simple Composition: Creating Page Spreads4 minutes

9 readingsTotal 79 minutes

Prompts10 minutes
Composing with your images 15 minutes
Project: Composing Simple Spreads (Intro)5 minutes
Project: Composing Simple Spreads (Step 1)2 minutes
Project: Composing Simple Spreads (Step 2)2 minutes
Project: Composing Simple Spreads (Step 3) 30 minutes
Composing iterations3 minutes
Project: Composing Iterations (Step 1) 2 minutes
Project: Composing Iterations (Step 2)10 minutes

1 assignmentTotal 10 minutes

Module/Week 3 Review10 minutes

1 discussion promptTotal 10 minutes

Invent a prompt10 minutes

Synthesize experimental research into a cohesive, 8-page digital book. Master the transition from individual assets to a structured narrative, resulting in a professional-grade portfolio piece.

What's included

8 videos22 readings1 assignment2 discussion prompts

8 videosTotal 53 minutes

Bookishness1 minute
Lazy Mom: Lazy Wow8 minutes
Katharina Pierini/Sming Sming Books: Night Moves9 minutes
Laura Owens: Hey What4 minutes
Laura Owens: New Work13 minutes
Bruno Munari: A Tale of Three Little Birds6 minutes
Complex Composition: Putting your book together3 minutes
Two simple bookbinding techniques (optional)8 minutes

22 readingsTotal 182 minutes

Create and plant a “surprise” in your layouts4 minutes
About this lesson1 minute
List of Image-Based Books2 minutes
Project Overview: Design an Imagemaking Book10 minutes
Composing a narrative10 minutes
Other things to consider as you compose your book10 minutes
Notes about using AI for building a narrative (optional)3 minutes
Activity: Make thumbnail sketches5 minutes
Activity: Mock Up a "Printer's Spread" for Reference15 minutes
Mock-Up Example10 minutes
Resources for Designing Your Book10 minutes
Final Project: Design Your Imagemaking Book (Intro)2 minutes
Final Project: Design Your Imagemaking Book (Step 1) 10 minutes
Final Project: Design Your Imagemaking Book (Step 2 - Digital)10 minutes
Final Project: Design Your Imagemaking Book (Step 2 - By Hand) 10 minutes
Final Project: Design Your Imagemaking Book (Step 3) 10 minutes
If you want to print your imagemaking book for real...10 minutes
Composing in Adobe InDesign or Affinity Publisher10 minutes
If you composed with other digital applications 10 minutes
If you composed your book by hand10 minutes
Start your own imagemaking and bookmaking club10 minutes
What's Next?10 minutes

1 assignmentTotal 30 minutes

Module/Week 4 Reflections30 minutes

2 discussion promptsTotal 20 minutes

Forms of Practice: Checking in10 minutes
Forms of Practice: Show us a book10 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Gail Swanlund

1 Course134,723 learners

Offered by

California Institute of the Arts

Explore more from Music and Art

Status: Preview
Edureka
Introduction to Midjourney
Course
Status: Free Trial
California Institute of the Arts
Introduction to Typography
Course
Status: Free Trial
Adobe
Image Editing
Course
Status: Preview
California Institute of the Arts
The Language of Design: Form and Meaning
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

No. Imagemaking at CalArts is about visual communication, not just fine art. You will explore a range of representation—from simple photography and digital collage to abstract mark-making. The focus is on how an image functions within a design context, regardless of your initial drawing skill.

While you may use digital tools like InDesign to compile your final book, this is not a technical software course. It is a process-driven laboratory focused on design literacy. You will learn the "why" behind image selection, composition, and visual semiotics, which can be applied using any tool, analog or digital.

Unlike traditional academic research, image-based research involves the rigorous collection and analysis of visual materials to build a formal vocabulary. You will learn to use mood boards and iterative "making" to move beyond clichés and discover original visual solutions for graphic design problems.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.