About this Course

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Learner Career Outcomes

44%

got a tangible career benefit from this course

14%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 12 hours to complete
Spanish
Subtitles: Spanish

Learner Career Outcomes

44%

got a tangible career benefit from this course

14%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 12 hours to complete
Spanish
Subtitles: Spanish

Offered by

Universidad Nacional Autónoma de México logo

Universidad Nacional Autónoma de México

Syllabus - What you will learn from this course

Content RatingThumbs Up98%(2,471 ratings)Info
Week
1

Week 1

1 hour to complete

Gobierno Corporativo

1 hour to complete
2 videos (Total 12 min), 2 readings
2 videos
Modelos conductuales (parte 2)5m
2 readings
Si no estás inscrito a este curso como usuario de Coursera para la UNAM, por favor revisa esta información:10m
Bienvenida10m
Week
2

Week 2

3 hours to complete

Planeación Estratégica

3 hours to complete
7 videos (Total 34 min)
7 videos
Misión4m
Visión6m
Valores4m
Objetivos4m
Ejemplos de planeación estratégica4m
Planeación estratégica japonesa “Hoshin Kanri”5m
Week
3

Week 3

5 hours to complete

Estrategia Corporativa

5 hours to complete
3 videos (Total 23 min), 1 reading, 2 quizzes
3 videos
Análisis de las cinco fuerzas de Michael Porter9m
Análisis PEST8m
1 reading
Actividad. Análisis de las cinco fuerzas de Michael Porter10m
Week
4

Week 4

2 hours to complete

Organización

2 hours to complete
2 videos (Total 9 min)
2 videos
Descripción de puestos3m
1 practice exercise
Organigramas8m

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About the Fundamentos Estratégicos Empresariales Specialization

Si deseas fabricar un producto, brindar un servicio o independizarte laboralmente, en este programa especializado obtendrás estrategias que te guiarán en el desarrollo de tu plan de negocio. No necesitas ser un experto en los negocios para crear estrategias de mercado, calidad y financieras....
Fundamentos Estratégicos Empresariales

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

More questions? Visit the Learner Help Center.