Introduction to Digital Transformation Part 1

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University of Virginia Darden School Foundation

Introduction to Digital Transformation Part 1

This course is part of IBM & Darden Digital Strategy Specialization

Instructors: Rajkumar Venkatesan

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4 modules

Gain insight into a topic and learn the fundamentals.

467 reviews

Beginner level

Recommended experience

Flexible schedule

4 hours to complete

Learn at your own pace

99%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

467 reviews

Beginner level

Recommended experience

Flexible schedule

4 hours to complete

Learn at your own pace

99%

Most learners liked this course

What you'll learn

Understand the “digital transformation stack” - infrastructure, technology, business functions, and strategy

Skills you'll gain

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Assessments

4 assignments

Taught in English

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This course is part of the IBM & Darden Digital Strategy Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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There are 4 modules in this course

This course was designed to introduce the key components of digital transformation so you can understand the drivers and economics of innovation and technological change to create competitive advantage in your own industry. You'll learn the business value of data and how the exponential growth in core technologies such as artificial intelligence and autonomy are impacting the nature of competition. You will also develop an understanding of the “digital transformation stack” - infrastructure, technology, business functions, and strategy -- and use the framework to map an approach to transforming your business. This course is idea for anyone whose industry is undergoing a digital transformation and for those who want a deeper understanding of digital transformation so they have the foundational knowledge to help lead digital transformation.

The exponential rate at which technology is evolving creates an imperative for organizations to deconstruct their value chain to gain a competitive advantage. In this class, we'll discuss three fundamental laws about how digital information can be processed, communicated, and stored. Then we'll look at how the exponential rate of technological change is driving changes in the industry. You'll also hear from the executive leadership of Pitney Bowes about the ongoing adaptation and transformation of their business.

What's included

10 videos2 assignments

10 videosTotal 49 minutes

The Digital Revolution1 minute
Rise of the Digital Age4 minutes
Exponential Evolution of Technology4 minutes
Competing on Technology5 minutes
Changing Basis of Competition5 minutes
Deconstructing the Value Chain7 minutes
Digital Transformation at Pitney Bowes1 minute
Interview with Marc Lautenbach12 minutes
Interview with Lila Snyder8 minutes
Key Takeaways - Digital Revolution1 minute

2 assignmentsTotal 45 minutes

The Digital Revolution30 minutes
Core Concepts and Applications of Digital Transformation15 minutes

Disruption is not new, and we can learn from the past how to thrive given the constant disruptions that are the hallmark of the digital age. In this class, we will explore the foundations of digital transformation and the nature of the competitive life cycle. We will look at the underlying economics of innovation and technological change. Finally we will explore incumbency and the economics of innovation through the lens of digital transformation.

What's included

10 videos1 assignment

10 videosTotal 57 minutes

Introduction - Economics of Digital Disruption1 minute
A Historical Perspective7 minutes
Disruption Is Not New6 minutes
The Five Domains of Digital Transformation10 minutes
Environmental Analysis and the Competitive Life Cycle6 minutes
The Competitive Life Cycle in Detail6 minutes
The Liability of Incumbency8 minutes
The Economics of Innovation9 minutes
A Portfolio View4 minutes
Key Takeaways - Economics of Digital Disruption1 minute

1 assignmentTotal 30 minutes

The Economics of Digital Disruption30 minutes

What's included

8 videos1 assignment

8 videosTotal 26 minutes

Introduction - The Path to Digitization1 minute
Mapping Your Digital Transformation4 minutes
Improving Judgment3 minutes
Creating Value3 minutes
Leveraging Ecosystems4 minutes
Driving Growth4 minutes
Starbuck's Digital Transformation6 minutes
Key Takeaways - Path to Digitization1 minute

1 assignmentTotal 30 minutes

The Path to Digitization 30 minutes

What's included

1 reading

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Instructors

Instructor ratings

(144 ratings)

Rajkumar Venkatesan

15 Courses511,790 learners

Offered by

University of Virginia Darden School Foundation

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Reviewed on Jul 25, 2022

This is the best DT course that I have ever encountered. This infomration is so well structured that I am now so confident that I can start to plan digital transformation for my organisation.

Reviewed on Jul 18, 2024

Ottimo corso interessante e permette le condizioni di migliorare l'approccio lavorativo

Reviewed on Oct 2, 2025

The contents of the course is very knowledgeable and crips

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