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Learner Reviews & Feedback for Launching Machine Learning: Delivering Operational Success with Gold Standard ML Leadership by SAS
16 ratings
About the Course
Machine learning runs the world. It generates predictions for each individual customer, employee, voter, and suspect, and these predictions drive millions of business decisions more effectively, determining whom to call, mail, approve, test, diagnose, warn, investigate, incarcerate, set up on a date, or medicate.
But, to make this work, you've got to bridge what is a prevalent gap between business leadership and technical know-how. Launching machine learning is as much a management endeavor as a technical one. Its success relies on a very particular business leadership practice. This means that two different species must cooperate in harmony: the business leader and the quant.
This course will guide you to lead or participate in the end-to-end implementation of machine learning (aka predictive analytics). Unlike most machine learning courses, it prepares you to avoid the most common management mistake that derails machine learning projects: jumping straight into the number crunching before establishing and planning for a path to operational deployment.
Whether you'll participate on the business or tech side of a machine learning project, this course delivers essential, pertinent know-how. You'll learn the business-level fundamentals needed to ensure the core technology works within – and successfully produces value for – business operations. If you're more a quant than a business leader, you’ll find this is a rare opportunity to ramp up on the business side, since technical ML trainings don’t usually go there. But know this: The soft skills are often the hard ones.
After this course, you will be able to:
– Apply ML: Identify the opportunities where machine learning can improve marketing, sales, financial credit scoring, insurance, fraud detection, and much more.
– Plan ML: Determine the way in which machine learning will be operationally integrated and deployed, and the staffing and data requirements to get there.
– Greenlight ML: Forecast the effectiveness of a machine learning project and then internally sell it, gaining buy-in from your colleagues.
– Lead ML: Manage a machine learning project, from the generation of predictive models to their launch.
– Prep data for ML: Oversee the data preparation, which is directly informed by business priorities.
– Evaluate ML: Report on the performance of predictive models in business terms, such as profit and ROI.
– Regulate ML: Manage ethical pitfalls, such as when predictive models reveal sensitive information about individuals, including whether they're pregnant, will quit their job, or may be arrested.
NO HANDS-ON AND NO HEAVY MATH. Rather than a hands-on training, this course serves both business leaders and burgeoning data scientists alike by contextualizing the core technology, guiding you on the end-to-end process required to successfully deploy a predictive model so that it delivers a business impact. There are no exercises involving coding or the use of machine learning software.
WHO IT’S FOR. This concentrated entry-level program is for anyone who wishes to participate in the commercial deployment of machine learning, no matter whether you’ll do so in the role of enterprise leader or quant. This includes business professionals and decision makers of all kinds, such as executives, directors, line of business managers, and consultants – as well as data scientists.
LIKE A UNIVERSITY COURSE. This course is also a good fit for college students, or for those planning for or currently enrolled in an MBA program. The breadth and depth of the overall three-course specialization is equivalent to one full-semester MBA or graduate-level course.
IN-DEPTH YET ACCESSIBLE. Brought to you by industry leader Eric Siegel – a winner of teaching awards when he was a professor at Columbia University – this curriculum stands out as one of the most thorough, engaging, and surprisingly accessible on the subject of machine learning.
VENDOR-NEUTRAL. This specialization includes illuminating software demos of machine learning in action using SAS products. However, the curriculum is vendor-neutral and universally-applicable. The contents and learning objectives apply, regardless of which machine learning software tools you end up choosing to work with.
PREREQUISITES. Before this course, learners should take the first of this specialization's three courses, "The Power of Machine Learning: Boost Business, Accumulate Clicks, Fight Fraud, and Deny Deadbeats."
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1 - 6 of 6 Reviews for Launching Machine Learning: Delivering Operational Success with Gold Standard ML Leadership
By Carlos P
•Aug 17, 2020
Excellent insights for deployment Machine Learning at corporations. Definitely recommend if you every intend to participate either directly or indirectly at a ML development at your company. The instructor lays out a solid plan to not let the technical enthusiasm/jargon get in the way.
By Oleg K
•Aug 25, 2020
I love the ideas of machine learning and I'd love to be involved, but I'm not sure I'm up for crunching the numbers myself. This course showed me that managers and executives have an important role and also need to know this stuff.
By Diego B
•Aug 25, 2020
Now I really see the light, what you need to do to actually get the benefit of machine learning. This course really drives home the practicalities of machine learning and still keeps it really interesting.
By Christina M
•Aug 24, 2020
Essential business know-how for launching a machine learning project.
By Laxman G
•Aug 17, 2020
Gold Standard MOOC.
By Dennis N
•Sep 18, 2020
Excellent course presented by a knowledgeable expert in the machine learning field. Content was well organized and included a broad range of topics with numerous use cases. Looking forward to the next course.
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