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There are 6 modules in this course
Build your experience in the art of developing comprehensive product strategies aligned with business goals and customer needs. This course guides you through generating new product ideas, creating detailed roadmaps, and defining precise product requirements. Learn to incorporate AI and cloud capabilities into your strategies, and apply Microsoft-specific tools and methodologies. Construct visual roadmaps, prioritize features, and estimate effort and resources. Define functional and non-functional requirements, create user stories, and collaborate with development teams. Understand strategic roadmapping for AI-driven products, including risk management and ethical considerations. Additionally, learn stakeholder and change management essentials to effectively manage expectations and resolve conflicts. Complete a final project demonstrating your ability to develop a product strategy and roadmap.
By the end of the course, you will be able to:
- *Generate new product ideas based on market and competitive research.
*Develop a high-level product strategy that aligns with business goals and customer needs.
*Create a detailed product roadmap outlining objectives, milestones, and timelines.
*Define product requirements to guide the development team.
*Complete a final project that demonstrates the ability to develop a product strategy and roadmap.
-Incorporate AI and cloud capabilities into product strategy
-Apply Microsoft-specific tools and methodologies
A Microsoft 365 license or free trial is needed to complete the course activities.
In this module, you will unleash your creativity and learn how to generate innovative product ideas that address market needs and opportunities based on competitive analysis and market research.
What's included
6 videos10 readings4 assignments
Show info about module content
6 videos•Total 28 minutes
Product strategy 101•6 minutes
The idea factory•2 minutes
Using Copilot for ideation•5 minutes
From ideas to reality•6 minutes
Evaluating and prioritizing product ideas•6 minutes
Prioritizing for success•2 minutes
10 readings•Total 100 minutes
Product Strategy and Roadmapping Syllabus•10 minutes
Microsoft AI Product Manager program set up•10 minutes
Uncovering unmet needs•10 minutes
Uncovering unmet customer needs•10 minutes
Use continuous innovation•10 minutes
Enterprise software opportunities•10 minutes
Creative problem-solving for product managers•10 minutes
Design thinking for strategic innovation•10 minutes
The product idea filter•10 minutes
Learn if your business is a good idea from customers•10 minutes
4 assignments•Total 90 minutes
Generating and evaluating product ideas•30 minutes
Identifying market gaps and opportunities•15 minutes
Brainstorming and creative problem-solving for product innovation•15 minutes
Developing a product strategy
Module 2•3 hours to complete
Module details
This module lays the groundwork for successful product management by exploring the critical first steps in shaping a product's direction. You'll learn to craft a compelling product vision that inspires and guides development, set SMART objectives that translate that vision into actionable goals, and ensure your product strategy aligns seamlessly with broader business objectives.
In this module, you'll master the art of crafting a visual product roadmap that effectively communicates the product's development timeline, key milestones, and releases. You'll learn how to prioritize features and releases based on their impact on business goals, user needs, and technical feasibility. Additionally, you'll gain the skills to estimate the effort and resources required for each feature or release, ensuring your roadmap is both realistic and achievable.
By the end of this module, you'll be equipped to create compelling roadmaps that guide your product's journey, align stakeholders, and drive successful product development.
What's included
7 videos8 readings4 assignments
Show info about module content
7 videos•Total 29 minutes
Introduction to creating a product roadmap•2 minutes
The roadmap as a storytelling tool•3 minutes
Building your first roadmap•5 minutes
Using Microsoft Project for roadmaps•6 minutes
The prioritization puzzle: balancing business, user, and tech needs•2 minutes
Estimation 101•5 minutes
Estimating with Asana: a hands-on demo•6 minutes
8 readings•Total 80 minutes
Roadmap essentials•10 minutes
Connecting your roadmap to strategic goals•10 minutes
A product manager's guide to prioritization•10 minutes
Prioritization in action: a case study•10 minutes
Using user feedback to guide prioritization•10 minutes
Security and compliance in feature planning•10 minutes
The role of data in estimation•10 minutes
The pitfalls of estimation (and how to avoid them)•10 minutes
In this module, you'll delve into the critical process of defining product requirements. You'll learn how to identify and document both functional and non-functional requirements, ensuring a clear understanding of what the product needs to do and how it should perform. You'll master the art of creating user stories and use cases to capture user needs and expectations effectively. Additionally, you'll explore strategies for collaborating with the development team, fostering open communication and ensuring alignment throughout the development process.
By the end of this module, you'll possess the skills to translate user needs into actionable requirements, paving the way for successful product development and delivery.
What's included
10 videos11 readings6 assignments
Show info about module content
10 videos•Total 36 minutes
Introduction to defining product requirements•2 minutes
Functional vs. non-functional: understanding the sides of the requirements coin•5 minutes
User stories in action•3 minutes
From requirements to reality•5 minutes
Agile in action•4 minutes
The importance of QA in product development•3 minutes
Using Microsoft Excel to manage test plans•5 minutes
Working with QA teams for optimal results•3 minutes
Automating QA•5 minutes
Quality is everyone's responsibility•2 minutes
11 readings•Total 110 minutes
The requirements checklist•10 minutes
Gathering requirements from stakeholders: techniques and best practices•10 minutes
Security and compliance requirements•10 minutes
Use cases vs. user stories•10 minutes
Ensuring stories deliver value•10 minutes
Enterprise user story patterns•10 minutes
Effective communication between product managers and developers•10 minutes
Strategies for navigating disagreements with the development team•10 minutes
The QA mindset•10 minutes
QA methodologies and best practices•10 minutes
Case study: A software company's QA transformation•10 minutes
Collaborating with the development team•15 minutes
Working with QA teams•15 minutes
Strategic roadmapping for AI-driven products
Module 5•3 hours to complete
Module details
This module focuses on developing product strategies specifically tailored to the unique challenges and opportunities presented by AI-driven products. You'll learn how to navigate the iterative lifecycle of AI solutions, incorporate key milestones for data acquisition and model training, and address the ethical and regulatory considerations unique to AI.
What's included
5 videos5 readings5 assignments
Show info about module content
5 videos•Total 26 minutes
The AI product journey•5 minutes
AI product development: A case study•5 minutes
Bias detection and mitigation in AI•5 minutes
AI and identifying bias•5 minutes
AI and the law: Navigating compliance•5 minutes
5 readings•Total 50 minutes
The iterative nature of deployment•10 minutes
Data Acquisition and Preparation for AI•10 minutes
Ethical considerations in AI development•10 minutes
Risk management for AI projects•10 minutes
Regulatory compliance for AI products•10 minutes
5 assignments•Total 120 minutes
Strategic roadmapping for AI-Driven products•30 minutes
Building your first AI product roadmap•30 minutes
The AI product lifestyle•15 minutes
Risk management and ethical considerations in AI•15 minutes
Activity: Ethical assessment of an AI product•30 minutes
Stakeholder & change management essentials
Module 6•3 hours to complete
Module details
In this module, you'll gain a deep understanding of the symbiotic relationship between stakeholder management and change management in the dynamic world of product development. You'll learn to identify and understand key stakeholders, their unique perspectives, and how to build strong, lasting relationships with them. We'll also dive into the strategies for effectively communicating and managing expectations throughout the product lifecycle, particularly during times of change. You'll explore how to anticipate and address resistance, foster collaboration, and ensure all stakeholders feel heard and valued. By mastering these intertwined skills, you'll be equipped to navigate the complexities of product development, drive successful outcomes, and cultivate an environment of trust and support for your product initiatives.
Our goal at Microsoft is to empower every individual and organization on the planet to achieve more.
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What will I get if I subscribe to this Certificate?
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