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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

3,211 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews


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This course has really helped me gain thorough knowledge and research direction in this field. Thank you Prof. Ramsay for the wonderful course material and very good examples.


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Very interesting and detailed study of consumer behavior. The concepts were understandable and many new things, methods and concepts were explained in this course. It was really helpful.

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376 - 400 of 831 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Andrés P F

Feb 11, 2018

I trully think is one of the most usefull courses I've ever taken. Thanks!

By Γαβριέλλα Κ

Jun 4, 2024

Very interesting and the teacher very nice. It could use an update though

By Laimona S

Nov 18, 2019

Thank You Prof. Thomas Zoëga Ramsøy! Looking forward to your next course!


Oct 8, 2017

Very useful course. Thank you to the tutor for this wonderful experience.

By Sumi E J

Jul 21, 2017

A good course which covers a lot of topics on neuroscience and marketing.

By Veronica J

Jul 10, 2017

Very good course: good contents and very relevant to real business world.

By Anthony E

Aug 9, 2019

awesome neuromarketing is the future and the future is upon us very soon

By David G N A

Jun 23, 2019

Excelente curso basado en estudios propios y estudios relevantes al tema

By Ubaldo C

Nov 5, 2016

Clear and real (they speak about real neuro-marketing, no overpromise!).

By Gabriela S R

Sep 18, 2020

I liked a lot the interviews. Thank you for all the information shared.

By Mayara C M A d S

Mar 27, 2017

Vídeos didáticos, com conceitos gerais e focados em estudos acadêmicos.

By Roger B

May 31, 2020

Excellent introduction to neuro marketing and its commercial prospects

By Belen P

Aug 11, 2017

Este curso ha superado todas mis expectativas. Altamente recomendable.

By Chaw T T

May 5, 2023

it is a must to take this course both for customers or business owner

By Fahimeh H

Jun 24, 2021

Great course! I really learnt so much and great lecturer! Thanks CBS!

By Jeremae F

May 27, 2017

Good introduction to neuroscience in application to market research.

By Prateek V

Sep 5, 2022

Perfect course to learn about the neuromarketing & consumer science.

By Keila D S

Jul 5, 2021

aborda vários aspectos do estudo do neuromarketing, inclusive eticos

By Pallavi N

May 28, 2020

Insightful and gave me a new perspective about amrketing strategies.

By Layla A

Apr 30, 2020

very informative and also interactive, would definitely recommend it

By Allycin P

Jan 13, 2020

The information will help transform the way I interact with clients.

By Gherasim A M

Oct 6, 2020

A great course, combining both theoretical and practical aprroach!

By Salo Z

Jan 6, 2017

Very useful, interesting and would completely recommend the course!

By Shennuwa A

May 18, 2021

I enjoyed this course so much and learnt a-lot from it! Thank you.

By Dhiraj R

Jun 30, 2020

Less is more, very carefully crafted content and learning modules.