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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

3,211 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews


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This course has really helped me gain thorough knowledge and research direction in this field. Thank you Prof. Ramsay for the wonderful course material and very good examples.


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Very interesting and detailed study of consumer behavior. The concepts were understandable and many new things, methods and concepts were explained in this course. It was really helpful.

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401 - 425 of 831 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By shruti k

Jun 29, 2020

Thank you! it was an enlightening journey into the consumers mind.

By Paola I

Jun 3, 2018

Amazing course, easy to understand for non-scientific backgrounds!

By aaditya r

Nov 4, 2016

Great To Start but should perceive continuous research. Thank you


Dec 13, 2020

It is very interesting to have research-based course on Coursera.

By karrthik

Mar 7, 2020

A great course with the latest technology disruption in Marketing

By Cherrie M S

Nov 28, 2017

Excellent course! helped me get a good foundation on neuroscience

By Gavin R

Aug 9, 2017

Great course , loved the content. It was very apt for beginners.

By Laura V C

Sep 14, 2020

Excelente curso, aprendí muchísimo y el contenido es excelente.

By Monica P

Jul 6, 2020

ooh it was amazing experience and lots of information

Thank you

By Jayde C M

May 17, 2020

Great insights, practical applications and a wonderful teacher.

By Simon H

Mar 20, 2020

Kept me busy and productive during the corona pandemic. Thanks!

By Romain

Mar 10, 2020

Very interesting insights into both marketing and neuroscience.

By Ionut M C

Apr 18, 2019

Quality course. Recommended, a bit is a bit creepy as well :) .

By Assemzhan M

Aug 24, 2023

Now I am more interested in neuromarketing!! Loved this course

By Kristina B

Jul 23, 2020

Very informative course, useful for every consumer. Thank you

By Jimena R

Jul 4, 2024

fue satisfactorio, dinámico y comprensible, lo disfruté mucho

By Silvio D

Feb 25, 2021

Good variety of information, clear presentation, and helpful.

By Sandra G

Jul 31, 2020

it was incredible, i study psochology and this was so usefull

By Pablo F B

Nov 29, 2017

Sueper! Very interesting and practical infos. Very satisfied.

By matteo T

Nov 27, 2020

very interesting.. hope I can learn more about this subject.

By Zahira M M

Dec 9, 2018

Muy bueno, aún para los que ya tenemos conocimiento del tema

By Dang H N

May 21, 2017

Gained an awesome experience relating to consumer behaviours

By Fanny L

Sep 16, 2022

The information the brain research provides is fascinating.

By Abdul W C S

Jul 22, 2020

Get to learn a lot. I was amazed by a few new findings too.

By Tanya P

Jun 19, 2020

Very engaging and insightful! Would recommend to my peers.