When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 6 modules in this course
Strategic Organization Design will introduce new topics and modules with even more real world examples and opportunities for student interaction than its predecessors Competitive Strategy (https://www.coursera.org/learn/competitive-strategy) and Advanced Competitive Strategy (https://www.coursera.org/learn/advanced-competitive-strategy).
The final course in the Competitive Strategy and Organization Design specialization covers the internal workings of an organization and its interactions with the outside world. Where the first two courses mainly covered the way firms interact with the outside world, in particular competitors and complementors, the third course looks at the way a firm’s organization should be designed to compete effectively.
This module will introduce the fundamental dimensions of organization design. We will take a designer’s point of view and first introduce the “objective” elements of organization design, the organizational structure. This is reflected in the organization chart, the size and importance of the functional units, the organization by product lines, functions or geographical units. The second part of the module will cover other elements that govern the interaction between units and individuals, such as the degree of formalization and centralization, the reward system and the degree of task division.
This module will integrate the elements laid out in the previous one. For an organization designer, it is crucial to realize that each of the elements will interact with others. For example, screening employees for their intrinsic motivation and subsequently leaving them little autonomy would lead to decreased performance. After laying out the general patterns of complementarity and substitutability, the module will proceed to outline the consequences for changing an organization’s design. Changes of a single design element will likely trigger further changes in other, related elements, and some organizational aspects like corporate culture or existing human capital may not be easy to change, if at all.
What's included
7 videos1 reading3 assignments1 discussion prompt
Show info about module content
7 videos•Total 38 minutes
Introduction•2 minutes
Definitions and Examples•8 minutes
Causes and Effects•5 minutes
Managing Interdependence•6 minutes
Channeling Individual Behavior•7 minutes
Designing Complementarities•10 minutes
Wrap Up•1 minute
1 reading•Total 10 minutes
Lecture Slides•10 minutes
3 assignments•Total 90 minutes
Understanding Complexity•30 minutes
Managing Complexity•30 minutes
Complexity and Interdependence•30 minutes
1 discussion prompt•Total 10 minutes
Complexity and Interdependence•10 minutes
Understand your Surroundings
Module 3•3 hours to complete
Module details
The design of an organization is also affected by the firm’s environment. Firms finding themselves in a competitive environment may have to compete for key resources, including employees, with other firms, which may affect the way they recruit, but it may also have repercussions for the type of employees, or other resources, the firm can acquire. Similarly, if firms strive to continuously innovate and seek out new market opportunities, they have to be designed in a way to support this goal. Thus, a firm’s strategy, its competitive environment and its organization design have to be aligned to help a firm achieve its objective.
What's included
7 videos1 reading3 assignments1 discussion prompt
Show info about module content
7 videos•Total 51 minutes
Introduction•1 minute
Definitions and Examples•10 minutes
Environmental Challenges•7 minutes
Meeting Environmental Challenges•17 minutes
Why Industry Matters•9 minutes
Example: Knowledge Industries•6 minutes
Wrap Up•1 minute
1 reading•Total 10 minutes
Lecture Slides•10 minutes
3 assignments•Total 90 minutes
Understanding the Firm Environment•30 minutes
Industry-Specific Design•30 minutes
Understand your Surroundings•30 minutes
1 discussion prompt•Total 10 minutes
Understand your Surroundings•10 minutes
Decide on a Corporate Office
Module 4•2 hours to complete
Module details
This module will highlight the role of the corporate office in a number of ways. First, its importance in corporate decision-making is analyzed: On the one hand, the corporate office is best placed to take the firm’s overall objectives into account, so corporate choices may be more efficient if taken by the corporate office. On the other hand, lower ranks in the hierarchy often carry more detailed information about the immediate challenges and changes in the different activities of the firm. Second, this module looks at the scope of decisions the corporate office takes. While some corporate offices restrict themselves to providing an internal financial market, others will heavily control the specific actions of the lower-ranked units.
What's included
7 videos1 reading2 assignments1 discussion prompt
Show info about module content
7 videos•Total 35 minutes
Introduction•1 minute
Introduction•5 minutes
Improving Performance•8 minutes
Shared Services, Compliance and Combinations•5 minutes
A Form of Centralization•7 minutes
Scope of Decision-Making•8 minutes
Wrap Up•2 minutes
1 reading•Total 10 minutes
Lecture Slides•10 minutes
2 assignments•Total 60 minutes
Corporate Office•30 minutes
Decide on a Corporate Office•30 minutes
1 discussion prompt•Total 10 minutes
Decide on a Corporate Office•10 minutes
Design for Growth
Module 5•3 hours to complete
Module details
This final module of the course will combine many of the aspects learned in the earlier modules. Imagine you are an entrepreneur with a strategic vision to enter a market with specific competitive conditions and a plan for growth. How will you set up an organization that is both effective in the environment it is currently facing so that it is successful in the short term, but also effective in managing and facilitating the growth needed to survive in the long term. The tension between efficiency (in the short run) and flexibility (in the long run) is crucial and this module will discuss options of how to manage it and what role an organization designer can play in this. The final module will therefore serve as a summary of the course content, but also as a practical guide to combine all the aspects above in the actual planning process from foundation to maturity of a firm.
What's included
9 videos1 reading4 assignments1 discussion prompt
Show info about module content
9 videos•Total 46 minutes
Introduction•2 minutes
Introduction to Stages and Key Challenges•8 minutes
Efficiency and Strategy•7 minutes
Natural Benefits•4 minutes
Leveraging Scale and Speed•5 minutes
Enabling Growth•7 minutes
Balancing Efficiency while Growing•9 minutes
Dealing with Maturity and Decline•3 minutes
Wrap Up•1 minute
1 reading•Total 10 minutes
Lecture Slides•10 minutes
4 assignments•Total 120 minutes
The Organizational Life Cycle•30 minutes
Efficiency Considerations•30 minutes
Flexibility Considerations•30 minutes
Design for Growth•30 minutes
1 discussion prompt•Total 10 minutes
Design for Growth•10 minutes
Final Exam
Module 6•1 hour to complete
Module details
What's included
1 assignment
Show info about module content
1 assignment•Total 30 minutes
Final Exam•30 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
Instructor ratings
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
Do I need to take other courses together with this course?
Strategic Organization Design is the third course of our "Competitive Strategy and Organization Design" specialilzation on Coursera.
While your overall understanding will surely benefit from enrolling in the first two specialization courses "Competitive Strategy" and "Advanced Competitive Strategy", no worries - you will also enjoy this course individually, without any prior enrollments.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.