Packt

Generative AI for Business Leaders & Executives

Packt

Generative AI for Business Leaders & Executives

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

9 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

9 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Evaluate and prioritize Generative AI opportunities that drive measurable revenue growth, efficiency, and business value.

  • Build practical AI adoption roadmaps, governance frameworks, and risk management strategies for enterprise deployment.

  • Identify industry-specific AI applications and leverage proven case studies to accelerate organizational transformation.

  • Develop long-term AI strategies that create competitive advantages through innovation, operational excellence, and data-driven decision-making.

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Recently updated!

July 2026

Assessments

11 assignments

Taught in English

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There are 10 modules in this course

In this module, we will build a strong foundation in Generative AI by exploring its core concepts, business impact, and strategic significance for modern organizations. Through industry examples and practical exercises, you will learn how AI differs from traditional software, evaluate its potential to transform business performance, and identify opportunities where AI can create meaningful value within your organization.

What's included

5 videos1 reading

In this module, we will explore how Generative AI is transforming revenue-generating functions across organizations. You will examine practical applications in sales, marketing, customer experience, and digital commerce while learning from leading companies that have successfully leveraged AI to improve customer acquisition, engagement, and business growth.

What's included

7 videos1 assignment

In this module, we will focus on how organizations can leverage AI to streamline operations, reduce costs, and improve productivity. Through practical examples and case studies, you will discover how AI supports workforce optimization, operational excellence, and intelligent decision-making while learning methods to quantify its business value.

What's included

9 videos1 assignment

In this module, we will guide you through the critical first steps of implementing AI within an organization. You will learn how to prioritize use cases, build the right team, evaluate technology options, and develop a realistic action plan that accelerates AI adoption while minimizing implementation risks.

What's included

7 videos1 assignment

In this module, we will examine the governance, compliance, and risk management considerations essential for successful AI adoption. You will explore topics such as data privacy, regulatory requirements, human oversight, and responsible AI practices to ensure that innovation is balanced with accountability and trust.

What's included

7 videos1 assignment

In this module, we will focus on the people side of AI transformation by exploring strategies for driving organizational change and building an AI-ready culture. You will learn how to address resistance, engage stakeholders, and create an environment that supports long-term adoption and innovation.

What's included

5 videos1 assignment

In this module, we will explore how organizations across financial services, healthcare, retail, manufacturing, and professional services are leveraging AI to solve complex challenges and create business value. Through detailed case studies, you will gain insights into successful implementation strategies and industry best practices.

What's included

10 videos1 assignment

In this module, we will explore how organizations can use AI to drive innovation and strengthen their competitive position. You will learn how AI-powered products, proprietary data assets, and unique business capabilities can help create long-term differentiation and accelerate growth.

What's included

6 videos1 assignment

In this module, we will examine the future of AI and its impact on business strategy, workforce development, and organizational planning. You will explore emerging trends, evaluate future opportunities, and develop approaches for ensuring your organization remains adaptable and competitive in an AI-driven world.

What's included

6 videos1 assignment

In this module, we will bring together the concepts, frameworks, and strategies covered throughout the course to create a personalized AI vision for your organization. You will develop a structured roadmap, identify immediate priorities, and establish a foundation for sustained AI-driven growth and innovation.

What's included

4 videos3 assignments

Instructor

Packt - Course Instructors
Packt
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