When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Persuasive Communication

Ends tomorrow! Save on skills that make you shine with 40% off 3 months of Coursera Plus. Save now

Persuasive Communication

This course is part of Communicating with Presence Specialization

Instructors: Yago De la Cierva

8,361 already enrolled

Included with

Learn more

6 modules

Gain insight into a topic and learn the fundamentals.

92 reviews

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

6 modules

Gain insight into a topic and learn the fundamentals.

92 reviews

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

10 assignments

Taught in English

91% of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Communicating with Presence Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 6 modules in this course

Enhance your communication skills and leadership potential with this comprehensive course on Persuasive Communication.

Designed for professionals, this course guides you from fundamental concepts to advanced techniques, enabling you to influence and motivate audiences effectively. Across five lectures, explore key strategies, including developing credibility, structuring logical arguments, fostering emotional connections, and mastering the art of storytelling. Apply these techniques in real-world situations through case studies and practical exercises. Learn how to leverage persuasive communication in marketing, sales, and business negotiations.

Module details

To be a better leader you need skills such as finance, operations and marketing, but to advance in your career, you will also need soft skills. One of these essential skills is communication. If you want to manage people, whether it's a small team or a large company, you have to know how to communicate. There is no effective leader who is NOT an effective communicator.

What's included

1 video1 reading

In this lecture, students will learn the importance of communication skills in leadership and how these skills are essential for advancing their career. They will familiarize themselves with the basic principles of persuasive communication and discover how to effectively combine speech elements to capture and maintain audience's attention. This lecture establishes a solid foundation for becoming an effective and persuasive communicator, regardless of team's size or the magnitude of the company.

What's included

2 videos2 assignments

In this lecture, students will learn to structure a rational speech, comparing it to human anatomy: the bones represent the structure that gives strength and proportion to the speech's body. Through this approach, they will understand how to organize their ideas clearly and logically to effectively convey knowledge. This lecture will help them strength their skills in planning and presenting well-structured speeches that are convincing and clear.

What's included

6 videos2 assignments

In this lecture, students will discover how the speaker's credibility is fundamental to persuasion in leadership. They will explore when a rational approach may not be effective and how, in such situations, the leader's speech can be more impactful. Through practical examples and detailed analyses, students will learn to develop speeches that enhance their credibility and leadership.

What's included

7 videos2 assignments

In this lecture, learners will discover how the art of storytelling has been a powerful tool for conveying ideas, traditions, and values throughout history. They will learn to create and use memorable stories to enrich their speeches and improve their communication skills. Through practical examples and proven techniques, they will experience the impact of storytelling on the effectiveness of oral presentations.

What's included

7 videos2 assignments

7 videosTotal 21 minutes

Storytelling Introduction1 minute
When to Use a Story? 2 minutes
Structure of a Good Story 4 minutes
The Seven Mortal Sins of Storytelling3 minutes
Effective Tools in Storytelling2 minutes
Storytelling Speech Sample #13 minutes
Storytelling Speech Sample #25 minutes

2 assignmentsTotal 210 minutes

Multiple Choice Q 180 minutes
Multiple Choice Q 30 minutes

In this lecture, students will explore how emotions play a crucial role in persuasive communication. They will learn to integrate reason, credibility, and emotional connection in their speeches to effectively influence their audience. While logic and credibility are important, this lecture will focus on how emotions can be the primary driver that moves people and creates a lasting impact.