About this Course
4.7
70 ratings
19 reviews
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 15 hours to complete

Suggested: 5 weeks of study; 2 hours per week. ...
Available languages

English

Subtitles: English, Spanish, Arabic
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 15 hours to complete

Suggested: 5 weeks of study; 2 hours per week. ...
Available languages

English

Subtitles: English, Spanish, Arabic

Syllabus - What you will learn from this course

Week
1
Hours to complete
3 hours to complete

Welcome. Let's develop a persuasive argument.

In this module, we’ll focus on the key strategies for designing persuasive speeches. In examining persuasive speaking, we tackle both solid argument and eloquent writing. After sorting through the broad concerns about persuasion, we start with some of the most powerful argumentative tools you can have: status quo and stock issues. By the end of the week, these two ideas will have helped us figure out what we need to argue (and what we don’t) and how to go about it. If you want some feedback, you’ll be able to upload an introductory speech for peer review....
Reading
15 videos (Total 56 min), 5 readings, 3 quizzes
Video15 videos
What’s this course about?3m
What are the assignments?4m
What is persuasion?4m
Good persuasion requires careful planning.3m
Good persuasion involves logos, pathos, and ethos4m
Good persuasion responds to questions of fact, policy, and value.3m
What’s the status quo and burden of proof?4m
What are the stock issues and how do they help?4m
Stock issue: Ill. Something demands our attention.2m
Stock issue: Blame. Why does the ill persist?2m
Stock issue: Cure. What should we do?3m
Stock issue: Consequences. What happens if we act?3m
Using these tools to build arguments for and against.4m
How to record speech videos4m
Reading5 readings
Week 1 preview2m
Persuasive speech assignment description10m
Stock issues in action--Barack Obama15m
Week one lesson summaries10m
Week one assignment check-in15m
Quiz2 practice exercises
Persuasion6m
Week one quiz10m
Week
2
Hours to complete
3 hours to complete

Designing your persuasive speech

Having mapped out a basic strategy, we now need to think more about the audience and how to respond to their concerns. Additionally, we need to build the speech logically. We will examine how to design congruent speeches that build to clear and motivational calls to action. By the end of the week, you will have a number of techniques for making your case in a way that invites agreement rather than disagreement. If you want strengthen these skills, you’ll be able to engage in some speech analysis....
Reading
13 videos (Total 53 min), 8 readings, 4 quizzes
Video13 videos
Congruency. Everything should fit together.5m
Calls to action. What should the audience do?5m
Calls to action. Highlighting audience efficacy.3m
Stock issues arrangement. Building to the call to action.5m
Monroe's motivated sequence. Helping the audience visualize the cure.2m
Go big. Move from policy to value.4m
Go small. Protect the argument from larger issues.4m
Challenge softly. Introduce new evidence.3m
Find your cost-benefit balance2m
Show, don't tell. Include a story.3m
Validate your argument. Include some testimony.3m
Sample persuasive speech #16m
Reading8 readings
Week 2 preview2m
Congruencey--Bill Gates on education spending15m
Arrangement--driving to a clear cure12m
Argument tactics. Reading and responding to audience concerns.1m
Speech analysis #1 overview5m
Matt's feedback10m
Week two lesson summaries10m
Week two assignment check-in10m
Quiz3 practice exercises
Persuasive arrangement6m
Argument tactics6m
Week two quiz10m
Week
3
Hours to complete
3 hours to complete

Strategic and motivational language

In this module, we'll move from persuasive ideas to a completed argument and speech draft. I think everyone should take the time to become familiar with the fallacies discussed in this module. Globally, the quality of argumentation and reasoning would be better if everyone had a stronger grasp of these concepts. As you well know, persuasion isn't just argument - it's also the crafting of strategic and stylistic language. When people think about the most famous speeches in history, they tend to think of stylistically rich speeches. By the end of the week, you will have a list of strategies for avoiding fallacies and framing your case strategically and stylistically. If you want some feedback, you’ll be able to upload a persuasive speech outline for peer review and engage in some speech writing. ...
Reading
13 videos (Total 58 min), 5 readings, 4 quizzes
Video13 videos
Fallacies of reasoning. Something is missing4m
Fallacies of reasoning. Flawed causality.3m
Fallacies of relevance. Bad evidence.3m
Fallacies of relevance. Bad response.3m
Framing. Building credible commonalities.3m
Identification. We're on the same side.4m
Topic value. Finding the best words for your subject.5m
Stylistic devices are easy equations for eloquence.2m
Sound repetition. Assonance, consonance, alliteration, asyndeton, and polysyndeton.6m
Phrasing repetition. Anaphora, epistrophe, and symploce.6m
Writing big applause lines. Anadiplosis, antimetabole, and maxims.6m
Stylistic hotspots. Where to include style in your speech.3m
Reading5 readings
Week three preview2m
Building common identities--Maria Ressa15m
Integrating style--Advocating for St. Jude's10m
Week three lesson summaries10m
Week three assignment check-in10m
Quiz3 practice exercises
Fallacies6m
Style6m
Week three Quiz14m
Week
4
Hours to complete
2 hours to complete

Compelling delivery

In this module, we’ll finish our work on persuasive speaking. We'll talk about the dreaded "UM", a bane of speakers and an issue that merits study. We'll also go over some tips for reducing these sorts of disfluencies. We'll spend a bit of time thinking about some good delivery practices. Finally, we'll explore some models of imitation. By the end of the week, you will have a couple of speaking techniques to make every speech you give sound more confident and moving. If you want some feedback, you’ll be able to upload a practice persuasive speech for peer review....
Reading
10 videos (Total 41 min), 5 readings, 3 quizzes
Video10 videos
How can I avoid saying um?4m
Dressing for a successful speech.3m
Preparing your speaking space.3m
Engaging the audience by working the room.4m
Making good eye contact.3m
Who is a good model of imitation for you?3m
Barack Obama. A model of stylistic energy.6m
Bobby Jindal. Beware of over-relying on your scripts.4m
Stylistic delivery requires your commitment.3m
Reading5 readings
Week four preview2m
Speech analysis #2 overview2m
Matt's feedback10m
Week four lesson summaries10m
Week four assignment check-in10m
Quiz2 practice exercises
Um6m
Week four quiz10m
4.7
19 ReviewsChevron Right

Top Reviews

By VSNov 15th 2017

A really exceptional course. I have done eulogies and ceremonial speeches before, but I always felt that I wasn't quite connecting with the theme. This course helped to complete the jigsaw. Thank you.

By PSOct 3rd 2018

Another great course by Matt. Really breaks down what you learned in the first course to use with persuasive speeches. Really enjoyed.

Instructor

Avatar

Dr. Matt McGarrity

Principal Lecturer
UW Department of Communication

About University of Washington

Founded in 1861, the University of Washington is one of the oldest state-supported institutions of higher education on the West Coast and is one of the preeminent research universities in the world....

About the Dynamic Public Speaking Specialization

Good speaking is your most enduring job skill. This four-course specialization will provide you with the instruction, experience, and practice to develop and deliver compelling presentations. Drawing from the established knowledge in communication, rhetoric, linguistics, and argumentation, each course balances proven ideas with lots of speech practice. The courses in this specializations should help speakers at all levels. If you are nervous about public speaking, this is for you! I have spent an entire career helping nervous novice speakers grow into confident communicators. We slowly work up specific skills that you can practice multiple times before putting together a longer speech....
Dynamic Public Speaking

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.