About this Course

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Beginner Level
Approx. 16 hours to complete
English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 16 hours to complete
English

Offered by

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University of Washington

Syllabus - What you will learn from this course

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Week
1

Week 1

3 hours to complete

Welcome. Let's develop a persuasive argument.

3 hours to complete
15 videos (Total 56 min), 5 readings, 3 quizzes
15 videos
What’s this course about?3m
What are the assignments?4m
What is persuasion?4m
Good persuasion requires careful planning.3m
Good persuasion involves logos, pathos, and ethos4m
Good persuasion responds to questions of fact, policy, and value.3m
What’s the status quo and burden of proof?4m
What are the stock issues and how do they help?4m
Stock issue: Ill. Something demands our attention.2m
Stock issue: Blame. Why does the ill persist?2m
Stock issue: Cure. What should we do?3m
Stock issue: Consequences. What happens if we act?3m
Using these tools to build arguments for and against.4m
How to record speech videos4m
5 readings
Week 1 preview2m
Persuasive speech assignment description10m
Stock issues in action--Barack Obama15m
Week one lesson summaries10m
Week one assignment check-in15m
2 practice exercises
Persuasion30m
Week one quiz10m
Week
2

Week 2

4 hours to complete

Designing your persuasive speech

4 hours to complete
13 videos (Total 53 min), 8 readings, 4 quizzes
13 videos
Congruency. Everything should fit together.5m
Calls to action. What should the audience do?5m
Calls to action. Highlighting audience efficacy.3m
Stock issues arrangement. Building to the call to action.5m
Monroe's motivated sequence. Helping the audience visualize the cure.2m
Go big. Move from policy to value.4m
Go small. Protect the argument from larger issues.4m
Challenge softly. Introduce new evidence.3m
Find your cost-benefit balance2m
Show, don't tell. Include a story.3m
Validate your argument. Include some testimony.3m
Sample persuasive speech #16m
8 readings
Week 2 preview2m
Congruencey--Bill Gates on education spending15m
Arrangement--driving to a clear cure12m
Argument tactics. Reading and responding to audience concerns.1m
Speech analysis #1 overview5m
Matt's feedback10m
Week two lesson summaries10m
Week two assignment check-in10m
3 practice exercises
Persuasive arrangement30m
Argument tactics30m
Week two quiz30m
Week
3

Week 3

3 hours to complete

Strategic and motivational language

3 hours to complete
13 videos (Total 58 min), 5 readings, 4 quizzes
13 videos
Fallacies of reasoning. Something is missing4m
Fallacies of reasoning. Flawed causality.3m
Fallacies of relevance. Bad evidence.3m
Fallacies of relevance. Bad response.3m
Framing. Building credible commonalities.3m
Identification. We're on the same side.4m
Topic value. Finding the best words for your subject.5m
Stylistic devices are easy equations for eloquence.2m
Sound repetition. Assonance, consonance, alliteration, asyndeton, and polysyndeton.6m
Phrasing repetition. Anaphora, epistrophe, and symploce.6m
Writing big applause lines. Anadiplosis, antimetabole, and maxims.6m
Stylistic hotspots. Where to include style in your speech.3m
5 readings
Week three preview2m
Building common identities--Maria Ressa15m
Integrating style--Advocating for St. Jude's10m
Week three lesson summaries10m
Week three assignment check-in10m
3 practice exercises
Fallacies30m
Style30m
Week three Quiz14m
Week
4

Week 4

3 hours to complete

Compelling delivery

3 hours to complete
10 videos (Total 41 min), 5 readings, 3 quizzes
10 videos
How can I avoid saying um?4m
Dressing for a successful speech.3m
Preparing your speaking space.3m
Engaging the audience by working the room.4m
Making good eye contact.3m
Who is a good model of imitation for you?3m
Barack Obama. A model of stylistic energy.6m
Bobby Jindal. Beware of over-relying on your scripts.4m
Stylistic delivery requires your commitment.3m
5 readings
Week four preview2m
Speech analysis #2 overview2m
Matt's feedback10m
Week four lesson summaries10m
Week four assignment check-in10m
2 practice exercises
Um30m
Week four quiz30m

Reviews

TOP REVIEWS FROM SPEAKING TO PERSUADE: MOTIVATING AUDIENCES WITH SOLID ARGUMENTS AND MOVING LANGUAGE

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About the Dynamic Public Speaking Specialization

Dynamic Public Speaking

Frequently Asked Questions

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