About this Course
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100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 15 hours to complete

Suggested: 5 weeks of study; 2 hours per week. ...

English

Subtitles: English, Spanish, Arabic
User
Learners taking this Course are
  • Financial Advisors
  • Business Developers
  • Entrepreneurs
  • Filmmakers
  • Data Scientists
User
Learners taking this Course are
  • Financial Advisors
  • Business Developers
  • Entrepreneurs
  • Filmmakers
  • Data Scientists

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 15 hours to complete

Suggested: 5 weeks of study; 2 hours per week. ...

English

Subtitles: English, Spanish, Arabic

Syllabus - What you will learn from this course

Week
1
3 hours to complete

Welcome. Let's develop a persuasive argument.

15 videos (Total 56 min), 5 readings, 3 quizzes
15 videos
What’s this course about?3m
What are the assignments?4m
What is persuasion?4m
Good persuasion requires careful planning.3m
Good persuasion involves logos, pathos, and ethos4m
Good persuasion responds to questions of fact, policy, and value.3m
What’s the status quo and burden of proof?4m
What are the stock issues and how do they help?4m
Stock issue: Ill. Something demands our attention.2m
Stock issue: Blame. Why does the ill persist?2m
Stock issue: Cure. What should we do?3m
Stock issue: Consequences. What happens if we act?3m
Using these tools to build arguments for and against.4m
How to record speech videos4m
5 readings
Week 1 preview2m
Persuasive speech assignment description10m
Stock issues in action--Barack Obama15m
Week one lesson summaries10m
Week one assignment check-in15m
2 practice exercises
Persuasion6m
Week one quiz10m
Week
2
3 hours to complete

Designing your persuasive speech

13 videos (Total 53 min), 8 readings, 4 quizzes
13 videos
Congruency. Everything should fit together.5m
Calls to action. What should the audience do?5m
Calls to action. Highlighting audience efficacy.3m
Stock issues arrangement. Building to the call to action.5m
Monroe's motivated sequence. Helping the audience visualize the cure.2m
Go big. Move from policy to value.4m
Go small. Protect the argument from larger issues.4m
Challenge softly. Introduce new evidence.3m
Find your cost-benefit balance2m
Show, don't tell. Include a story.3m
Validate your argument. Include some testimony.3m
Sample persuasive speech #16m
8 readings
Week 2 preview2m
Congruencey--Bill Gates on education spending15m
Arrangement--driving to a clear cure12m
Argument tactics. Reading and responding to audience concerns.1m
Speech analysis #1 overview5m
Matt's feedback10m
Week two lesson summaries10m
Week two assignment check-in10m
3 practice exercises
Persuasive arrangement6m
Argument tactics6m
Week two quiz10m
Week
3
3 hours to complete

Strategic and motivational language

13 videos (Total 58 min), 5 readings, 4 quizzes
13 videos
Fallacies of reasoning. Something is missing4m
Fallacies of reasoning. Flawed causality.3m
Fallacies of relevance. Bad evidence.3m
Fallacies of relevance. Bad response.3m
Framing. Building credible commonalities.3m
Identification. We're on the same side.4m
Topic value. Finding the best words for your subject.5m
Stylistic devices are easy equations for eloquence.2m
Sound repetition. Assonance, consonance, alliteration, asyndeton, and polysyndeton.6m
Phrasing repetition. Anaphora, epistrophe, and symploce.6m
Writing big applause lines. Anadiplosis, antimetabole, and maxims.6m
Stylistic hotspots. Where to include style in your speech.3m
5 readings
Week three preview2m
Building common identities--Maria Ressa15m
Integrating style--Advocating for St. Jude's10m
Week three lesson summaries10m
Week three assignment check-in10m
3 practice exercises
Fallacies6m
Style6m
Week three Quiz14m
Week
4
2 hours to complete

Compelling delivery

10 videos (Total 41 min), 5 readings, 3 quizzes
10 videos
How can I avoid saying um?4m
Dressing for a successful speech.3m
Preparing your speaking space.3m
Engaging the audience by working the room.4m
Making good eye contact.3m
Who is a good model of imitation for you?3m
Barack Obama. A model of stylistic energy.6m
Bobby Jindal. Beware of over-relying on your scripts.4m
Stylistic delivery requires your commitment.3m
5 readings
Week four preview2m
Speech analysis #2 overview2m
Matt's feedback10m
Week four lesson summaries10m
Week four assignment check-in10m
2 practice exercises
Um6m
Week four quiz10m
4.7
22 ReviewsChevron Right

Top reviews from Speaking to persuade: Motivating audiences with solid arguments and moving language

By VSNov 15th 2017

A really exceptional course. I have done eulogies and ceremonial speeches before, but I always felt that I wasn't quite connecting with the theme. This course helped to complete the jigsaw. Thank you.

By PSOct 3rd 2018

Another great course by Matt. Really breaks down what you learned in the first course to use with persuasive speeches. Really enjoyed.

Instructor

Avatar

Dr. Matt McGarrity

Principal Lecturer
UW Department of Communication

About University of Washington

Founded in 1861, the University of Washington is one of the oldest state-supported institutions of higher education on the West Coast and is one of the preeminent research universities in the world....

About the Dynamic Public Speaking Specialization

Good speaking is your most enduring job skill. This four-course specialization will provide you with the instruction, experience, and practice to develop and deliver compelling presentations. Drawing from the established knowledge in communication, rhetoric, linguistics, and argumentation, each course balances proven ideas with lots of speech practice. The courses in this specializations should help speakers at all levels. If you are nervous about public speaking, this is for you! I have spent an entire career helping nervous novice speakers grow into confident communicators. We slowly work up specific skills that you can practice multiple times before putting together a longer speech....
Dynamic Public Speaking

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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