When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
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Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 4 modules in this course
This course teaches sales professionals how to coach buyers through complex decision processes where uncertainty, competing priorities and multiple stakeholders often slow progress. Building on the challenger-style foundations from Course 1, you will learn how to guide conversations that uncover hidden concerns and support customers as they evaluate competing options.
You’ll develop diagnostic coaching skills that help identify hesitation, risk perception and internal misalignment early in the buying process. Through practical frameworks and real-world scenarios, you will strengthen your communication, emotional intelligence and active listening abilities so you can influence internal champions and support stakeholder alignment.
Designed for sales professionals working in complex B2B environments, this course equips you to maintain deal momentum and prevent “no decision” outcomes. By the end, you will be able to guide buyers through internal discussions with clarity and confidence, preparing you for the advanced objection-handling and closing techniques explored in the final course.
This module explores how emotional intelligence strengthens customer relationships and supports complex B2B decision-making. You’ll learn how self-awareness, empathy, emotional regulation, and perspective-taking influence the quality of every interaction with stakeholders. The module introduces practical techniques for recognising emotional cues, managing difficult conversations and responding constructively when tension or uncertainty arises. You’ll see how emotionally intelligent communication helps build rapport, reduce resistance, and strengthen trust across buying groups.
By the end of the module, you’ll know how to apply emotional intelligence to create positive customer experiences that support stronger relationships and long-term sales success.
What's included
7 videos2 readings2 assignments
Show info about module content
7 videos•Total 41 minutes
The Foundations Of Effective Collaboration
•8 minutes
Building Strong Team Relationships•6 minutes
Navigating Team Dynamics And Conflict•5 minutes
Enhancing Problem Solving And Decision Making•6 minutes
Creating A Culture Of Collaboration•6 minutes
Sustaining Long-Term Collaboration And Continuous Improvement
•7 minutes
Conclusion•4 minutes
2 readings•Total 20 minutes
Lesson Descriptions: Team Collaboration And Shared Success•10 minutes
Project: Designing Your Team Collaboration Blueprint•10 minutes
2 assignments•Total 60 minutes
Applying Active Listening Techniques•30 minutes
Active Listening Knowledge Check•30 minutes
Communication Skills: Improve Your Active Listening Skills To Cultivate Trust, Rapport And Respect
Module 2•2 hours to complete
Module details
This module focuses on active listening as a core communication skill that strengthens trust and improves decision-making in complex sales conversations. You’ll learn how to listen with intention, remove common communication barriers, interpret non-verbal cues and ask questions that deepen understanding. The module shows how effective listening helps uncover hidden concerns, surface stakeholder priorities and reduce resistance during high-stakes discussions.
By the end of the module, you’ll be able to communicate with greater clarity, empathy and confidence, strengthening your ability to guide complex conversations and build trust across stakeholder groups.
What's included
7 videos2 readings2 assignments
Show info about module content
7 videos•Total 41 minutes
Understanding Active Listening
•8 minutes
Developing Focused Listening Skills
•5 minutes
Asking Questions And Clarifying Messages•6 minutes
Managing Emotions And Biases
•7 minutes
Applying Active Listening In Leadership
•5 minutes
Sustaining Active Listening As A Habit•6 minutes
Conclusion•4 minutes
2 readings•Total 20 minutes
Lesson Descriptions: Active Listening And Trust Building•10 minutes
Project: Building Your Active Listening Blueprint•10 minutes
Customer Experience: Cultivate Strong Relationships Using Emotional Intelligence To Improve Sales
Module 3•2 hours to complete
Module details
This module explores how emotional intelligence strengthens customer relationships and supports complex B2B decision-making. You’ll learn how self-awareness, empathy, emotional regulation and perspective-taking influence the quality of every interaction with stakeholders. The module introduces practical techniques for recognising emotional cues, managing difficult conversations and responding constructively when tension or uncertainty arises. You’ll see how emotionally intelligent communication helps build rapport, reduce resistance and strengthen trust across buying groups.
By the end of the module, you’ll know how to apply emotional intelligence to create positive customer experiences that support stronger relationships and long-term sales success.
What's included
7 videos3 readings2 assignments
Show info about module content
7 videos•Total 42 minutes
Introduction To Emotional Intelligence In Customer Service And Sales•6 minutes
Emotional Intelligence, Customer Service And Sales•9 minutes
Customer Service And Emotional Triggers•9 minutes
Emotional Intelligence And Rapport Building•5 minutes
The Benefits Of Emotional Intelligence To Customer Service•6 minutes
How To Develop Self-Awareness And Emotional Intelligence•6 minutes
Conclusion•2 minutes
3 readings•Total 30 minutes
Lesson Descriptions: Emotional Intelligence And Relationship Building•10 minutes
Worksheet: Emotional Intelligence In Customer Service And Sales•10 minutes
Project Title: Building Emotional Intelligence In Customer Interactions•10 minutes
Questioning And Clarification Knowledge Check•30 minutes
Mental Health: Promote Awareness In Teams To Build An Emotionally Intelligent Workforce
Module 4•2 hours to complete
Module details
This module explores how mental health awareness and emotional intelligence shape behaviour, communication and collaboration in professional environments. You’ll examine the factors that influence mental wellbeing at work, including stress, workload, interpersonal relationships and organisational culture. The module introduces practical approaches for creating supportive and psychologically safe environments where individuals feel respected, heard and able to contribute effectively. You’ll learn strategies for recognising stress, building resilience, promoting work-life balance and supporting wellbeing within teams. You will also explore how emotionally intelligent leadership helps organisations address mental health challenges constructively and foster stronger working relationships.
By the end of the module, you’ll understand how mental health awareness and empathetic leadership contribute to healthier workplace dynamics, stronger collaboration and more productive decision-making.
What's included
6 videos3 readings2 assignments
Show info about module content
6 videos•Total 43 minutes
Understanding Mental Health In The Workplace•10 minutes
Creating A Supportive Work Environment•8 minutes
Stress Management And Resilience Building•8 minutes
Training For Managers And Leaders•8 minutes
Community Resources And Employee Assistance Programs•7 minutes
Conclusion•3 minutes
3 readings•Total 30 minutes
Lesson Descriptions: Emotional Intelligence And Relationship Building•10 minutes
Worksheet: Promoting Mental Health Awareness In The Workplace•10 minutes
Project: Mental Health Awareness Action Plan For Your Organisation•10 minutes
2 assignments•Total 60 minutes
Applying Emotional Intelligence And Team Wellbeing•30 minutes
Mental Health Awareness And Team Wellbeing Knowledge Check•30 minutes
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The Expert Academy creates high-quality, expert-led online courses focused on practical business and professional skills. Working with respected industry specialists, we deliver concise, content-rich learning supported by real-world examples and exercises. Our cinematic production and structured design help learners apply skills confidently and achieve measurable impact at work worldwide today.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.