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SEO and Content Optimization for Digital Marketing

This course is part of Marketing Specialist Professional Certificate

Instructor: Professionals from the Industry

Included with

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9 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

8 hours to complete

Flexible schedule

Learn at your own pace

9 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

8 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Create social media graphics that meet platform specifications and align with brand guidelines using industry-standard design tools.
Conduct on-page SEO audits using professional tools to identify technical issues and optimization opportunities for digital content.
Apply buyer journey frameworks to classify and organize content assets, ensuring marketing materials guide customers effectively.
Verify brand asset usage across digital platforms by applying official brand guidelines and documenting compliance for team review.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your Design and Product expertise

This course is part of the Marketing Specialist Professional Certificate

When you enroll in this course, you'll also be enrolled in this Professional Certificate.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Coursera

There are 9 modules in this course

You'll learn to optimize digital content for search engines and create visually engaging social media graphics that align with brand standards. By the end of this course, you'll be able to conduct basic SEO audits, apply buyer journey frameworks to organize content strategy, and ensure brand consistency across digital platforms. These skills are essential for digital marketing roles where you need to balance technical optimization with creative execution.

This course stands out by integrating hands-on experience with industry-standard tools like SEMRush and Canva, preparing you to execute real-world marketing tasks from day one. You'll gain practical knowledge of on-page SEO elements, understand how to classify content by buyer journey stages, and learn to apply brand guidelines to digital assets. Whether you're starting your marketing career or expanding your skill set, this course provides the technical and creative foundation you need to contribute immediately to marketing teams and build a portfolio of professional work.

Module details

You will learn the technical foundation of social media visual creation by learning platform-specific image dimensions and understanding how proper specifications prevent content quality issues.

What's included

3 videos1 reading1 assignment

3 videosTotal 16 minutes

Why Platform Specifications Matter for Marketing Success4 minutes
Core Social Media Platform Dimensions and Requirements8 minutes
Platform Specification Lookup and Documentation Process 3 minutes

1 readingTotal 10 minutes

Technical Image Requirements and Platform Display Systems10 minutes

1 assignmentTotal 3 minutes

Platform Specification Knowledge Check3 minutes

You will learn the practical application of brand guidelines within design tools to create professional social media graphics that maintain visual consistency across platforms.

What's included

3 videos1 reading3 assignments

3 videosTotal 20 minutes

The Business Impact of Brand-Consistent Social Media Visuals6 minutes
Color and Typography Standards in Digital Design11 minutes
Setting Up Brand Guidelines in Canva for Social Media Templates4 minutes

1 readingTotal 8 minutes

Brand Guidelines Implementation for Social Media Design8 minutes

3 assignmentsTotal 38 minutes

Social Media Visual Design Mastery Assessment15 minutes
Create Professional Brand-Compliant Social Media Graphics20 minutes
Brand Guidelines Implementation Knowledge Check3 minutes

You will learn the identification and understanding of critical on-page SEO elements that directly impact search engine rankings and visibility.

What's included

3 videos2 readings1 assignment

3 videosTotal 17 minutes

On-Page SEO Elements Drive Business Results3 minutes
Essential On-Page SEO Elements Explained9 minutes
Identifying SEO Elements in Live Webpages5 minutes

2 readingsTotal 14 minutes

Understanding SEO Element Functions and Impact7 minutes
SEO Element Recognition Walkthrough7 minutes

1 assignmentTotal 3 minutes

On-Page SEO Element Recognition Assessment3 minutes

You will learn the practical application of SEMRush for conducting systematic SEO audits, generating professional reports, and organizing findings for team collaboration and strategic planning.

What's included

2 videos2 readings3 assignments

2 videosTotal 14 minutes

Understanding SEO Audit Reports and Metrics7 minutes
SEMRush Configuration and Setup Best Practices7 minutes

2 readingsTotal 16 minutes

SEMRush Features and Audit Capabilities6 minutes
Interpreting SEO Audit Results10 minutes

3 assignmentsTotal 30 minutes

Comprehensive SEO Audit Mastery Assessment7 minutes
Complete SEO Audit and Generate Report20 minutes
SEO Tool Application and Audit Analysis3 minutes

You will explore the fundamental buyer journey framework and identify how customers progress through awareness, consideration, and decision stages.

What's included

2 videos2 readings1 assignment

You will implement systematic content classification using buyer journey stages to audit existing marketing materials and create organized content strategies.

What's included

2 videos1 reading3 assignments

2 videosTotal 8 minutes

Why Content Classification Drives Marketing Career Success3 minutes
Content Audit Demonstration5 minutes

1 readingTotal 8 minutes

Content Classification Framework Methodology8 minutes

3 assignmentsTotal 40 minutes

Comprehensive Content Strategy Audit and Optimization Plan15 minutes
Content Classification Audit Project20 minutes
Content Classification Framework Knowledge Check5 minutes

You will learn the systematic classification of brand marks into symbolic logomarks, typographic wordmarks, and combination marks, enabling strategic brand application decisions across digital marketing channels. Through real-world case studies and hands-on analysis, learners develop the expertise to evaluate brand mark effectiveness based on market recognition levels and make informed recommendations for optimizing brand applications across social media, email marketing, and digital advertising campaigns.

What's included

3 videos1 reading2 assignments

3 videosTotal 13 minutes

Why Brand Mark Distinction Drives Digital Marketing Success3 minutes
Symbolic vs. Typographic Brand Marks: Classification Fundamentals6 minutes
Identifying Brand Mark Types in Real Digital Marketing Examples3 minutes

1 readingTotal 6 minutes

Brand Mark Classification Systems for Digital Applications6 minutes

2 assignmentsTotal 13 minutes

Brand Mark Classification Exercise with Real Brands10 minutes
Brand Mark Classification Knowledge Check3 minutes

You will learn comprehensive brand guideline compliance processes through systematic four-layer verification methodology, enabling professional auditing of digital marketing assets across all channels and platforms. Through hands-on verification practice and strategic business applications, learners develop the operational excellence capabilities to prevent brand violations, optimize campaign consistency, and position brand compliance expertise as a pathway to marketing intelligence leadership and competitive business advantage.

What's included

3 videos1 reading3 assignments

3 videosTotal 16 minutes

The Business Impact of Brand Guideline Compliance4 minutes
Brand Guideline Components and Digital Implementation Structure8 minutes
Systematic Brand Audit Process for Digital Marketing Content4 minutes

1 readingTotal 10 minutes

Digital Asset Verification Principles and Systematic Review Processes10 minutes

3 assignmentsTotal 27 minutes

Comprehensive Brand Asset Verification Project12 minutes
Social Media Content Brand Compliance Audit12 minutes
Brand Guidelines Application Assessment3 minutes

You will create a comprehensive social media content strategy and brand compliance audit by integrating visual design, SEO optimization, content classification, and brand management skills to develop professional marketing deliverables.