Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
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About this Course
At least 2 years of business or marketing experience; familiar with social media.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Use content marketing campaigns to drive higher SEO rankings
Build relationships with influencers to help build your audience
Create influencer relationships and collaborations
Analyze data to see which content gets the most shares
Skills you will gain
- Social Media Marketing
- Social Media
- Content Marketing
- Mathematical Optimization
At least 2 years of business or marketing experience; familiar with social media.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Introduction to Advanced Content and Social Tactics to Optimize SEO
Social Media Marketing
Influence Marketing
Creating World Class Content
Reviews
- 5 stars71.14%
- 4 stars18.07%
- 3 stars6.52%
- 2 stars2.74%
- 1 star1.51%
TOP REVIEWS FROM ADVANCED CONTENT AND SOCIAL TACTICS TO OPTIMIZE SEO
Very practical, thorough and well presented. The presenter's self confidence comes through and adds great credibility to the course. Very easy to comprehend and listen too.
Good and informative course! However, some information may be outdated such as Vine being no longer available, and the new emergence of Facebook My Day and Instagram Stories.
The course is great and useful. The only demerit is you need to get peer grading while it takes quite awhile until u get one, while u need two to complete.
This course gives good amount of information and right amount of tactics for SEO optimization and content marketing, based on how we deal with our day to day activities.
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