Successful decision making is based on three key pillars: strategy, law and ethics. After taking this course you will be able to use a practical framework based on these three elements to make successful business, personal and leadership decisions.
This course opens with an example of a leadership decision: President Barack Obama’s strategic decision to capture or kill Osama bin Laden. The course then shows how the three elements can be used to prevent a tragedy when making a personal decision.
The rest of the course focuses on making successful business decisions. In essence, to achieve business and career success, you must create value (strategy) and manage risk (law) in a responsible manner (ethics).
Because the Law Pillar plays a central role in the three pillar model, the course includes practical legal briefings (with many examples) on the key elements of business success. Specifically, the course shows you how to:
• attract the best employees,
• develop successful products,
• create new business models,
• protect intellectual property,
• create contracts that achieve business goals, and
• use dispute resolution processes that improve business relationships.
Using a global perspective, the course also provides an introduction to international business culture for learners from the United States, and an introduction to the U.S. business culture for learners from outside the U.S.
This course will enable you to use the Three Pillar model to manage business risk and create value in an ethical manner. You will also be able to use the model when making personal decisions. After completing this introductory module, you will understand the course goal and game plan.
What's included
2 videos6 readings
Show info about module content
2 videos•Total 28 minutes
Course Goal and Game Plan•17 minutes
Introduction to the University of Michigan•11 minutes
6 readings•Total 60 minutes
How to Succeed in this Course•10 minutes
Help us learn more about you!•10 minutes
Earning a Course Certificate•10 minutes
About the Professor•10 minutes
Syllabus•10 minutes
Suggested Readings•10 minutes
Use the Three Pillar Model for Personal, Leadership and Business Decisions
Module 2•2 hours to complete
Module details
In this module you will learn the basic structure of the Three Pillar model and the importance of thinking globally in today’s business world. You will also learn a practical decision making tool that you can begin to use immediately for personal and business decisions. Suggestion: The videos are viewed by learners from around the world. English is not the primary language for many of these learners. As a result, when shooting the videos I have attempted to speak in a slow and deliberate manner. If English is your native language, I recommend that you increase the speed to at least 1.25x.
What's included
8 videos2 readings1 assignment
Show info about module content
8 videos•Total 79 minutes
Use the Three Pillars for Personal and Leadership Decisions•8 minutes
Use the Three Pillars for Business Decisions•8 minutes
Recognize the Gap Between the Strategy Pillar and the Law Pillar•14 minutes
Close the Gap: Become a Legally Savvy Leader•5 minutes
Course Organization and a Practical Decision-Making Tool•8 minutes
Develop a Global Mindset•13 minutes
Understand Litigation from a Global Perspective•13 minutes
Beware of the Impact of “Discovery” on Your Daily Work•8 minutes
2 readings•Total 20 minutes
After completing this module, you will be able to:•10 minutes
Suggested Readings•10 minutes
1 assignment•Total 30 minutes
Show What You Know•30 minutes
Use Employment Law to Attract and Retain the Best Business Talent
Module 3•2 hours to complete
Module details
Your ability to attract and retain the best employees is essential to business success. This requires an understanding of employment law. The videos in this module cover two of the most important and controversial areas of employment law: the ability of a business to fire employees and sex discrimination. After watching the videos, you will be able to manage employment risks in these areas, while also attracting the best talent to your business.
What's included
8 videos2 readings1 assignment
Show info about module content
8 videos•Total 73 minutes
Employee Legal Rights: The Big Picture•5 minutes
Understand Wrongful Discharge Law: US vs Other Countries•6 minutes
Beware of Exceptions to the Employment at Will Rule•10 minutes
Manage Your Wrongful Discharge Risks•8 minutes
Manage Your Defamation Risks•12 minutes
Understand Anti-Discrimination Laws and Sexual Harassment•10 minutes
Manage Sex Discrimination Risks: A Case Study•11 minutes
Value Creation: Attract and Retain the Best Talent•12 minutes
2 readings•Total 20 minutes
After completing this module, you will be able to:•10 minutes
Suggested Readings•10 minutes
1 assignment•Total 30 minutes
Show What You Know•30 minutes
Meet Your Customers’ Needs: Transform Product Liability into Product Innovation
Module 4•3 hours to complete
Module details
In a fast-changing world, your ability to develop new products is an important source of competitive advantage. The videos in this module provide you with methods for managing product liability risks. You can use these same methods for consumer research and new product development.
What's included
12 videos2 readings1 assignment
Show info about module content
12 videos•Total 106 minutes
Understand the Intentional Tort “Baggage” that Can Destroy a Business•9 minutes
Understand Your Risks from Negligence and Strict Liability•7 minutes
Recognize the Business Liability Risks That Arise From Actions of Employees•9 minutes
Manage Your Risks Caused by Employee Torts: A Cell Phone Example•7 minutes
The “Two Hats” You Wear When Dealing with Product Liability•8 minutes
Exercise Care When Giving Warranties•5 minutes
Override the Implied Warranties That Accompany Your Products•11 minutes
Understand the Dramatic Impact of Strict Liability on Your Business•11 minutes
Balance Risk and Benefits When You Design Products•5 minutes
Create a Corporate Veil to Manage Your Product Liability Risks•13 minutes
Use a Product Safety Team to Minimize Your Product Liability•9 minutes
Use Your Product Liability Process to Create Value Through New Product Development•11 minutes
2 readings•Total 20 minutes
After completing this module, you will be able to:•10 minutes
Suggested Readings•10 minutes
1 assignment•Total 30 minutes
Show What You Know•30 minutes
Create Business Opportunities Through Government Regulation
Module 5•2 hours to complete
Module details
Government regulation plays an important role in determining the success of businesses around the world. In this module you will learn how to manage government regulatory risk by shaping the law and through compliance. You will also learn how to create business opportunities by anticipating regulation (the Regulatory Frontier Strategy) and by developing business models based on gaps in regulation (the Regulatory Gap Strategy).
What's included
5 videos2 readings1 assignment
Show info about module content
5 videos•Total 47 minutes
Understand These Fundamentals of Government Regulation•9 minutes
Beware of the Government’s Administrative Process•7 minutes
Use These Strategies and Tactics to Influence Development of the Law•14 minutes
Focus on Compliance and the Fifth “P” of Marketing to Manage Regulatory Risk•4 minutes
Value Creation: Use the Regulatory Frontier Strategy and the Regulatory Gap Strategy to Develop New Products and New Business Models•13 minutes
2 readings•Total 20 minutes
After completing this module, you will be able to:•10 minutes
Suggested Readings•10 minutes
1 assignment•Total 30 minutes
Show What You Know•30 minutes
Use Your Intellectual Property to Create Shareholder Value
Module 6•4 hours to complete
Module details
Whether you are an entrepreneur starting your own business or a manager in a major international corporation, intellectual property is one of your key business assets. In this module, guest lecturer Susan Kornfield, a leading intellectual property lawyer, will explain how to create, protect and use your intellectual property in the US and internationally. The module is divided into the four key areas of intellectual property: trademarks, copyrights, trade secrets, and patents. Although these areas can be technical and complex, she brings them to life with many fascinating examples. Each of the four sections concludes with a summary of a lawyer’s perspective on intellectual property (which tends to focus on risk management) and a business perspective (which focuses on value creation).
What's included
12 videos2 readings1 assignment
Show info about module content
12 videos•Total 188 minutes
Understand the Value of Intellectual Property in Your Business•6 minutes
Understand How Trademarks Affect Your Business Success•15 minutes
Build Your Brand with These Types of Marks•15 minutes
Avoid These Trademark Problems•17 minutes
Decide When to Use Copyright Protection•15 minutes
Use Lessons from “The Social Network” and Other Examples•16 minutes
Know When Your “Fair Use” of Copyrighted Works is Allowed•16 minutes
Use This Checklist of “Reasonable” Efforts to Protect Your Trade Secrets•20 minutes
Understand How Trade Secret Rights Arise•15 minutes
Use These Key Lessons to Create and Protect Your Trade Secrets•13 minutes
Use the Power of Patents to Protect Your Discoveries and Inventions•16 minutes
Understand the Seven Step Process Before Deciding to Obtain a Patent•23 minutes
2 readings•Total 20 minutes
After completing this module, you will be able to:•10 minutes
Suggested Readings•10 minutes
1 assignment•Total 30 minutes
Show What You Know•30 minutes
Develop Contracts that Create Value for Both Sides
Module 7•2 hours to complete
Module details
Successful contracts are the key to value creation for businesses. This module provides a contracting checklist of the key elements anyone in business should understand when negotiating contracts. These elements are necessary to minimize risk by creating a “perfect” contract. However, because a legally perfect contract can also be harmful to business success, the module also covers how to focus your contracts on business objectives and how to visualize contract terms to increase your understanding.
What's included
7 videos2 readings1 assignment
Show info about module content
7 videos•Total 73 minutes
Introduction to the Contract Module•2 minutes
Understand International, Business, and Personal Perspectives on Contracting•5 minutes
Know the Sources of Contract Law•11 minutes
Enter into an Agreement•14 minutes
Include Consideration and Determine Legality•8 minutes
Avoid Traps from Contract Writing Requirements•16 minutes
Focus Your Contracts on Business Objectives for Value Creation•17 minutes
2 readings•Total 20 minutes
After completing this module, you will be able to:•10 minutes
Suggested Readings•10 minutes
1 assignment•Total 30 minutes
Show What You Know•30 minutes
Use Dispute Resolution Processes for Value Creation
Module 8•3 hours to complete
Module details
This module focuses on the processes that you will use to resolve disputes and build relationships that are key to business success. Short videos demonstrate arbitration and mediation processes. The module includes discussion of practical management tools you can use immediately to manage risks relating to business disputes: a corporate pledge, screens, contract clauses, and online resources. The module also shows you how to dispute resolution for value creation, including using the power of apology and a life goals analysis.
What's included
9 videos2 readings1 assignment
Show info about module content
9 videos•Total 104 minutes
Understand Why Dispute Resolution Is Important to Business Success•3 minutes
Prevent Business Disputes•11 minutes
Understand ADR Concepts•8 minutes
Use These ADR Management Tools•8 minutes
Resolve Your Disputes Through Arbitration•20 minutes
Resolve Your Disputes Through Arbitration (Conclusion)•9 minutes
Resolve Your Disputes Through Mediation•23 minutes
Resolve Your Disputes Through Mediation (Conclusion)•9 minutes
Closing Thoughts: Create Value and Build Relationships through the Power of Apology and a Life Goals Analysis•11 minutes
2 readings•Total 20 minutes
After completing this module, you will be able to:•10 minutes
Suggested Readings•10 minutes
1 assignment•Total 30 minutes
Show What You Know•30 minutes
Create and Lead an Ethical Business
Module 9•1 hour to complete
Module details
This module focuses on the Ethics Pillar of decision making by addressing three questions that are important to your career success: (1) What decision-making process should you use when facing an ethical dilemma? (2) What guidelines should you consider when analyzing the dilemma? (3) How can your best serve as an ethical leader in you organization? In answering these questions, the module shows how you can use the Law Pillar and the Strategy Pillar to embed ethical standards into your business and create an ethical organization.
What's included
4 videos2 readings1 assignment
Show info about module content
4 videos•Total 37 minutes
Do Your Ethical Decisions Depend on Your Situation or on Character?•6 minutes
Use This Process When Making Ethical Decisions•7 minutes
Consider This Checklist of Guidelines When You Face Ethical Dilemmas•14 minutes
“Walk the Talk”: How to Lead an Ethical Organization•10 minutes
2 readings•Total 20 minutes
After completing this module, you will be able to:•10 minutes
Suggested Readings•10 minutes
1 assignment•Total 30 minutes
Show What You Know•30 minutes
Final Examination
Module 10•2 hours to complete
Module details
This module includes the final examination, including both the relevant instructions and honor code.
What's included
3 readings1 assignment
Show info about module content
3 readings•Total 30 minutes
Final Examination: Instructions and Honor Code•10 minutes
Post-course Survey•10 minutes
Keep Learning with Michigan Online•10 minutes
1 assignment•Total 75 minutes
Final Exam•75 minutes
Instructor
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Showing 3 of 449
T
TE
5·
Reviewed on Dec 7, 2016
a concise look at managing a business through a successful process of Three Pillars, balancing strategy, legal and ethical concerns in an organization
E
EF
5·
Reviewed on Nov 4, 2018
Absolutely amazing course, full of insights and very knowledgeable and empathic professor.
V
VV
5·
Reviewed on May 15, 2018
Content wise the Strategic, Law and Ethics Model is good. Very Informative and covers almost all the Ethics and Laws in terms of Products, Goods, Public Laws.
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