A Conversation about Bottom-Up Enterprise Introduction

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From the course by University of Illinois at Urbana-Champaign
Sustainable Innovation for Subsistence Marketplaces
35 ratings
University of Illinois at Urbana-Champaign
35 ratings
Course 1 of 7 in the Specialization Global Challenges in Business
From the lesson
Module 4: Bottom-Up Enterprise
In this module you will learn about understanding needs in subsistence contexts. You will also learn about a structured approach to generating ideas for addressing the needs in subsistence marketplaces.

Meet the Instructors

  • Madhu Viswanathan
    Madhu Viswanathan
    Diane and Steven N. Miller Professor in Business
    Department of Business Administration

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