How do you scale and design high-performing supply chains? Digitization is a massive force that can enable you to accomplish the same. You need a supply chain strategy to align with your customer needs, but you also need a good design to operationalize. You need a vision, but you also need robust processes that align well with the strategy. Not just that, you need enablers that can link strategy with design – which are digital tools. This course is unique because it allows you to reflect upon a firm's supply chain strategy and it's link with appropriate design (both fulfillment nodes such as manufacturing and warehousing, and modes of transport such as shipping and trucking). Finally, it allows you to draw your own supply chain digital transformation canvas. The conceptual tools at appropriate places allow you to understand how to analyze the performance trade-offs, choose the right tools and decipher the mechanism that will enable you to decide the path to digitization.
In this module, we dive into defining supply chains, introducing its actors, and its role in delivering customer value. Then, we introduce the supply chain processes and the decision areas that lie within every process. We discuss customer needs and how these needs can define the supply chain processes. In particular, how can digitization help align customer expectations with supply chain operations. Further, we understand the consequence of poor decision-making on the stakeholders of the supply chain and the effect of the decision on the eventual customer experience.
What's included
13 videos12 readings5 assignments
Show info about module content
13 videos•Total 84 minutes
Introduction to the Course•4 minutes
Meet Your Instructor•3 minutes
Week Introduction•3 minutes
Supply Chain: Processes and Decisions•12 minutes
Drive Customer Value•11 minutes
Domains of Supply Chain•3 minutes
Use Case 1: E-Commerce Supply Chain •13 minutes
Use Case 2: Trucking Supply Chain•10 minutes
Use Case 3: Natural Diamond Supply Chain•3 minutes
Linear vs. Connected Supply Chains•10 minutes
Digitization for Connected Supply Chains•5 minutes
Supply Chain Strategy of Business•6 minutes
Week Summary•1 minute
12 readings•Total 120 minutes
Essential Reading: What is Supply Chain Management?•10 minutes
Essential Reading: What is Supply Chain?•10 minutes
Essential Reading: Rise of Quick Commerce in India•10 minutes
Essential Reading: Chasing the e-commerce Market•10 minutes
Essential Reading: De Beers tracks 100 diamonds through supply chain using blockchain•10 minutes
Essential Reading: A Simpler Way to Modernize Your Supply Chain•10 minutes
Recommended Reading: Strategy, Not Technology, Drives Digital Transformation•10 minutes
5 assignments•Total 79 minutes
Practice Quiz•9 minutes
Practice Quiz•12 minutes
Practice Quiz•9 minutes
Practice Quiz•9 minutes
Graded Quiz•40 minutes
Week 2: Demand-Supply Mismatch and Role of Digital Strategies
Module 2•4 hours to complete
Module details
Digitization has transformed the way large organizations learn customer demand and address real-time supply chain challenges. We discuss this aspect with the specific case of Loreal. Using the fascinating case of Loreal, we dive how digital transformation is different from digitizing a process or a few processes. How did Loreal grow and use digital transformation and tools to sense real-time customer needs. Digitization is not just restricted to large organization but can equally empower small and medium-scale enterprise supply chains. We discuss classical applications in agriculture supply chains and then discuss digital technologies such as Industry 4.0 tools that can enable the supply chain transformation.
Using Digital Strategies to Combat Bullwhip Effect•2 minutes
Digitization vs. Digitalization vs. Digital Transformation•7 minutes
L’Oreal Digitization Use Case •14 minutes
L’Oreal: Sales and Operations Planning Process•3 minutes
L’Oreal: Digitizing Distribution•2 minutes
Micro, Small and Medium Enterprise (MSME) Digitization •9 minutes
Emerging Technologies in Supply Chain •9 minutes
Internet of Things and Cloud Computing•6 minutes
Digital Technologies in Manufacturing•6 minutes
Digital Technologies in Warehousing •7 minutes
Digital Technologies in Services•6 minutes
Week Summary•1 minute
8 readings•Total 80 minutes
Essential Reading: Building a flexible Supply Chain for uncertain times•10 minutes
Recommended Reading: The Bullwhip Effect in Supply Chains•10 minutes
Recommended Reading: How digitization makes the supply chain more efficient, agile, and customer-focused?•10 minutes
Essential Reading: L'Oréal's Digital Transformation•10 minutes
Essential Reading: Decoding the Digital Transformation •10 minutes
Recommended Reading: Digital Makeover•10 minutes
Essential Reading: The 3-D Printing Revolution•10 minutes
Essential Reading: Blockchain•10 minutes
4 assignments•Total 67 minutes
Practice Quiz•9 minutes
Practice Quiz•9 minutes
Practice Quiz•9 minutes
Graded Quiz•40 minutes
1 discussion prompt•Total 10 minutes
Digital Transformation for Customer Satisfaction•10 minutes
Week 3: Mapping the Supply Chain Processes and Exploring Targeted Digitization Opportunities in Road Transport
Module 3•3 hours to complete
Module details
In this module, we first discuss the aspects of digitization – from task automation to order fulfilment. We discuss how new technologies diverge from existing ones. We then discuss approaches to identify areas of improvement and specifically how can digitization improve supply chain performance. We introduce the traditional approaches/ metrics to measure performance and the associated flaws. We then learn the approach to map supply chain processes and uncover opportunities of digitization. Then we proceed into how inefficiencies in road transportation can be overcome using Transport Management System, Automated Driver Assisted Systems, and Driver safety. Specifically, we discuss use cases from trucking and how OEMs are adopting digitalization to proactively address safety and maintenance problems in trucking.
What's included
9 videos5 readings3 assignments
Show info about module content
9 videos•Total 72 minutes
Week Introduction•3 minutes
Aligning Sales and Operations Planning with Digitization Strategy•12 minutes
Mapping the Supply Chain•15 minutes
Introduction to Trucking Supply Chain •2 minutes
Fleet Operators•16 minutes
Truck Platoons•14 minutes
Control Towers•6 minutes
Fuel Theft•3 minutes
Week Summary•1 minute
5 readings•Total 50 minutes
Essential Reading: Sales and Operations Planning•10 minutes
Essential Reading: Manufacturing Critical-path Time (MCT)•10 minutes
Recommended Reading: The Competitive Advantage of Quick Response Manufacturing•10 minutes
Essential Reading: Trucking•10 minutes
Essential Reading: Revolutionizing the Trucking Industry•10 minutes
3 assignments•Total 61 minutes
Practice Quiz•9 minutes
Practice Quiz•12 minutes
Graded Quiz•40 minutes
Week 4: Digitization Opportunities at Ports and Terminals
Module 4•3 hours to complete
Module details
Ports are container terminals that are struggling to catch up with demand fluctuations, disruptions in the form of lack of containers, chassis, labour strikes. Disruptions and inefficient port processes affect vessel turnaround times. Long wait times increase the demurrage costs; as high at thousands of dollars per additional hour. In this module, we discuss the demand and supply side challenges at a terminal and how digitization is helping ports to manage demand fluctuations. Today, bigger ports are resorting to blockchain technology to address tracking and traceability issues in shipping containers. We specifically link digital tools with reducing processing time variability and unlocking unused capacity.
What's included
7 videos6 readings3 assignments
Show info about module content
7 videos•Total 60 minutes
Week Introduction•4 minutes
Introduction to Port Digitization•14 minutes
Uncertainties in Port Operations•16 minutes
What causes Delays?•10 minutes
Terminal Design•3 minutes
New Data Sources•12 minutes
Week Summary•1 minute
6 readings•Total 60 minutes
Essential Reading: Port of Rotterdam: Introduction of a Digital Platform•10 minutes
Essential Reading: Terminal Operations•10 minutes
Reference Watch: New Automation and Robots at LA Ports•10 minutes
Essential Reading: Port of Rotterdam uses IoT to reduce berthing time of ships•10 minutes
Essential Reading: Top 5 Automated Ports in Europe•10 minutes
3 assignments•Total 58 minutes
Practice Quiz•9 minutes
Practice Quiz•9 minutes
Graded Quiz•40 minutes
Week 5: Digitization Opportunities at Distribution Warehouses and Manufacturing
Module 5•7 hours to complete
Module details
In this module, we will discuss traditional challenges with warehousing operations and how advancements with process digitization and robotization can help in rapid fulfilment of orders and at the same time mitigate the effect of disruptions. In particular, we will discuss how several warehousing decisions which were traditionally done manually can take advantage of warehouse digitization opportunities. We will discuss the value of warehouse management systems and how data-driven dynamic decisions can add value. Further, we will discuss the core challenges in manufacturing nodes of the supply chain. Especially the challenges manufacturing face with Push vs Pull supply chains. Likewise, digitalization can have a large effect on supply chain services such as procurement. Real-time monitoring of inventory, and capacity levels can proactively help to manage inventory re-ordering and staffing decisions. What are the levers manufacturing nodes have to remain competitive? How are companies leveraging digital technologies to capture new streams of data and how this data can be leveraged to take real-time decisions. We discuss use cases and in particular discuss how new technologies provide new data sources that allow us to proactively solve business problems
Essential Reading: Harley-Davidson, JoyGlobal, RenewAire, Harol and Bosch Hinges•10 minutes
Essential Reading: Increase Manufacturing Production Capacity•10 minutes
Essential Reading: Using rapid process digitization to transform the customer experience•10 minutes
Essential Reading: What is Safety Stock?•10 minutes
5 assignments•Total 76 minutes
Practice Quiz•9 minutes
Practice Quiz•9 minutes
Practice Quiz•9 minutes
Practice Quiz•9 minutes
Graded Quiz•40 minutes
1 discussion prompt•Total 10 minutes
Managing Supply Chain Variabilities: Digital Solutions for Enhanced Efficiency•10 minutes
Week 6: Analytics Tools and Course Wrap-up
Module 6•4 hours to complete
Module details
While we realize digitization can help transform supply chains; it could involve significant capital investments and potentially uncertain outcomes. In this module, we discuss how should one assess both tangible and intangible benefits of digitization and justify digitization to management. With use cases from large organizations such as Heineken, TetraPak, and DHL, we discuss how organizations assess the value of digitization. We also discuss analytical tools that can help develop rich data-driven insights and enable dynamic decision-making in supply chains.
What's included
15 videos10 readings4 assignments
Show info about module content
15 videos•Total 78 minutes
Week Introduction•2 minutes
Descriptive Analytics•5 minutes
Predictive Analytics•8 minutes
Prescriptive Analytics•3 minutes
Software Tools•2 minutes
What is New with Digitization?•9 minutes
Strategies to Unlock Capacity and Inventory•8 minutes
Industry 4.0 Tools•6 minutes
Shifting Organization Focus towards Digitalization•5 minutes
The Indian Institute of Management Ahmedabad (IIMA) is a premier, global management Institute that is at the forefront of promoting excellence in the field of management education. Over the 60 years of its existence, it has been acknowledged for its exemplary contributions to scholarship, practice and policy through its distinctive teaching, high-quality research, nurturing future leaders, supporting industry, government, social enterprise and creating a progressive impact on society.
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H
HR
5·
Reviewed on Apr 21, 2025
It was a fabulous learning experience through this course. It shaped the concepts of digitization particularly in field of OM and Supply Chain.
A
AP
5·
Reviewed on Oct 6, 2025
It is great experience in learning how the digitization can be implemented in Supply Chain. Worth adding this course
V
VJ
5·
Reviewed on Apr 23, 2025
This course is very helpful to understand the supply chain digitization. A concise and insightful course that effectively covers key digital innovations transforming modern supply chains.
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