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TikTok for Business

TikTok for Business

This course is part of Marketing with TikTok Specialization

Instructor: Anke Audenaert

3,260 already enrolled

Included with

Learn more

2 modules

Gain insight into a topic and learn the fundamentals.

14 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

14 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Skills you'll gain

Tools you'll learn

TikTok

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

14 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Marketing with TikTok Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

This is the second course in the Marketing with TikTok specialization. In this course, you will dive into why and how businesses use TikTok for marketing. You will learn how to set up a business account and create a TikTok-specific marketing strategy that will build your brand, establish a following, and maintain your presence on this innovative platform.

Module details

In this module, you explore how businesses use TikTok to engage audiences and enhance brand visibility. You'll learn to develop a targeted marketing strategy and content calendar, create resonant content, and adapt to trends to maintain relevance.

What's included

11 videos4 readings6 assignments

11 videosTotal 37 minutes

Program Introduction Video3 minutes
Course Introduction Video2 minutes
Instructor Introduction Video2 minutes
Overview: TikTok for Business1 minute
How Businesses Use TikTok4 minutes
Business Content on TikTok6 minutes
Advertising and E-commerce Overview5 minutes
Sponsored Content and Partnering with Influencers6 minutes
Value of a Business TikTok Account6 minutes
How to Create a Business Account3 minutes
Conclusion: TikTok for Business1 minute

4 readingsTotal 35 minutes

Course Syllabus10 minutes
Join Aptly’s Marketing with TikTok Community!10 minutes
Businesses on TikTok: Examples10 minutes
Inspirational Resources5 minutes

6 assignmentsTotal 160 minutes

Graded Quiz: TikTok for Business50 minutes
Review Your Community Knowledge10 minutes
Activity: Evaluate a Business on TikTok30 minutes
Practice Quiz: How Businesses Use TikTok25 minutes
Activity: Create Your TikTok Business Account30 minutes
Practice Quiz: Create a TikTok Business Account15 minutes

In this module, you explore how to establish and maintain a business presence on TikTok. You will create a marketing strategy, tailor a content calendar, and produce engaging content that resonates with users. Additionally, you will learn to adapt to TikTok's evolving trends to keep your brand relevant and connected.