UNSW Sydney (The University of New South Wales)
Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences
UNSW Sydney (The University of New South Wales)

Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

Taught in English

Some content may not be translated

108,744 already enrolled

Course

Gain insight into a topic and learn the fundamentals

Associate Professor Simon McIntyre
Dr Ollie Bown
Emma Robertson

Instructors: Associate Professor Simon McIntyre

4.7

(825 reviews)

26 hours to complete
3 weeks at 8 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 6 modules in this course

This module will introduce you to the instructors of this course, and give you an understanding of how the course works and what you will learn. We will also introduce you to what Transmedia Storytelling is and how it is important to the way we interact and communicate. We’ll explain the anatomy of story and the importance of developing a narrative, and show you some examples of contemporary transmedia storytelling. The information in this module will form the backbone of your own transmedia strategy that you will develop over the duration of the course.

What's included

22 videos13 readings2 discussion prompts

This module introduces you to creative thinking techniques that you can use to help you develop a cohesive and rich story narrative. You’ll explore important models of creative thinking, along with different tools and techniques that can help you expand your narrative into a storyworld that will become the basis of an effective transmedia strategy.

What's included

17 videos8 readings1 peer review4 discussion prompts

Understanding the different audiences that engage with elements of a transmedia experience can help develop and improve the reach and impact of your storyworld. This module explores the concepts of ethnography and participatory design as a means of identifying, engaging, and learning from your audience, to help you to focus your strategy to better meet their needs.

What's included

13 videos6 readings1 peer review3 discussion prompts

The success of your project is ultimately determined by the quality of the audience's experience. Will your transmedia strategy capture people’s imagination and continue to engage them in multiple facets of the larger storyworld over time? In this module you will being to think about how the convergence of narrative, audience, and technology affects the design of a transmedia strategy. You will also explore theories and frameworks that will help you better understand how to design and evaluate engaging, persuasive and enjoyable transmedia user experiences.

What's included

12 videos6 readings1 peer review3 discussion prompts

Working in a transmedia context means taking a flexible and inclusive approach to technologies - old and new. Within this module, you will be exposed to evaluation and design strategies for different technologies in a transmedia storytelling context. It showcases several examples of creative uses of technology in storytelling, and explores how emerging digital technologies such as virtual reality (VR) and augmented reality (AR) are creating new possibilities for narrative personalisation and audience immersion in a story.

What's included

18 videos8 readings1 peer review4 discussion prompts

Meet the instructors who will be guiding you through the course, and benefit from the stories of personal career journeys of some of the biggest names in transmedia storytelling from the USA (Hollywood), Canada, and Australia. Hear their advice about getting started in the industry, and examine examples of their work in movies, digital entertainment, virtual reality and more.

What's included

24 videos

Instructors

Instructor ratings
4.7 (229 ratings)
Associate Professor Simon McIntyre
UNSW Sydney (The University of New South Wales)
5 Courses303,955 learners
Dr Ollie Bown
UNSW Sydney (The University of New South Wales)
2 Courses108,800 learners
Emma Robertson
UNSW Sydney (The University of New South Wales)
2 Courses108,800 learners

Offered by

Recommended if you're interested in Music and Art

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 825

4.7

825 reviews

  • 5 stars

    78.26%

  • 4 stars

    17.02%

  • 3 stars

    3.38%

  • 2 stars

    0.96%

  • 1 star

    0.36%

ST
5

Reviewed on Jun 7, 2020

PC
4

Reviewed on Oct 28, 2018

B
5

Reviewed on Jul 7, 2021

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions