When will I receive my Course Certificate?

If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.

Why can’t I audit this course?

This course is currently available only to learners who have paid or received financial aid, when available.

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Understanding Business Models

Understanding Business Models

This course is part of Entrepreneurship and New Venture Creation Specialization

Instructor: Pearson

Included with Learn more

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1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Analyze the components of a business model to determine how a firm creates, delivers, and captures value.
Assess the viability of a business idea by conducting a comprehensive feasibility analysis.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Entrepreneurship and New Venture Creation Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

Learn how to design a powerful business model that aligns with your venture’s strategic goals and maximizes its potential for success. This course guides you through a deep analysis of different business model types, examining their core functions, revenue streams, and distribution channels to understand their advantages and potential drawbacks. By the end of this course, you will be equipped to select and develop the right business model to drive your own entrepreneurial venture forward.

In this course, we will delve into the intricacies of developing an effective business model. We thoroughly examine different types of business models, analyzing their core functions, advantages, and potential drawbacks. You'll gain insight into the diverse landscape of business models, including how they generate revenue streams and utilize channels of distribution to reach customers. By understanding the fundamentals of business models, you'll be better equipped to design a model that aligns with your venture's goals and maximizes its potential for success.

What's included

1 video2 assignments4 app items4 plugins

1 videoTotal 3 minutes

Turning Ideas into a Business: Understanding Business Models3 minutes

2 assignmentsTotal 60 minutes

Practice Quiz30 minutes
Graded Quiz30 minutes

4 app itemsTotal 75 minutes

Reading: Business Models pp. 118-12415 minutes
Reading: Disruptive Business Models pp. 125-12710 minutes
Reading: Barringer/Ireland Business Model Templates pp. 128-13620 minutes
Reading: Operations pp. 137-15230 minutes

4 pluginsTotal 20 minutes

Interactive: Different Business Models5 minutes
Interactive: Business Models5 minutes
Interactive: Revenue Streams5 minutes
Interactive: Channels of Distribution5 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Pearson

80 Courses66 learners

Offered by

Pearson

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Frequently asked questions

Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.

If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.

Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.