AI-Powered Business Communication

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AI-Powered Business Communication

This course is part of Enterprise AI Strategy Specialization

Instructor: Professionals from the Industry

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4 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

8 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

8 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Use GenAI to ideate and draft customer emails, marketing posts, and BI report text
Build multi-step prompts to improve relevance, tone, structure, and formatting
Evaluate AI outputs for accuracy, bias, sources, and appropriateness before use

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Enterprise AI Strategy Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

In AI-Powered Business Communication, you’ll use generative AI as a practical writing partner to move from blank page to polished draft. This is a skills-first, job-task–based course that mirrors real descriptions for roles like Marketing Coordinator, Content Specialist, Sales or Customer Success Associate, Business Analyst, and Communications Specialist.

You’ll begin with a quick check of your current skills, then personalize your path so you can go deep where you need practice and skip what you already know. For each skill, you’ll complete hands-on tasks from the workplace: ideating angles, drafting customer updates, writing sales emails, polishing marketing posts, and adding clear narratives to BI reports. When a topic is new, you’ll tap curated lessons from expert instructors across tools such as ChatGPT, Gemini, and Microsoft Copilot, selected for clarity and impact. You’ll also master advanced prompt engineering and quality control: structuring multi-step prompts to shape tone, voice, and format, and reviewing AI outputs for accuracy, bias, and appropriateness before publishing. By the end, you’ll be ready to use GenAI to produce better business communication, faster, and with confidence.

Start here to learn how this skill-based course works and find your recommended starting point. You’ll take a short, ungraded diagnostic to check your current skills, then decide whether to go directly to the graded skill assessments or review targeted learning content first.

What's included

1 reading3 assignments

This job task covers the active use of generative AI to produce business content and explore ideas. Learners will work with GenAI as a thought partner to surface fresh perspectives on a topic, apply basic prompting techniques to generate text for everyday workplace tasks, and produce first drafts of common business documents such as customer communications, sales emails, marketing posts, and BI reports. By the end of this job task, learners will be able to use GenAI productively across the most common content-generation scenarios at work.

What's included

14 videos3 readings5 assignments

14 videosTotal 93 minutes

Setting up your GenAI playground9 minutes
Using GenAI for basic queries12 minutes
Using GenAI as your "Thought Partner" (part 1)7 minutes
Using GenAI as your "Thought Partner" (part 2)12 minutes
Your role as a critical thinker with GenAI5 minutes
Applications of ChatGPT in Customer Support 5 minutes
Support Ticket Management with ChatGPT 4 minutes
Customer Communications with ChatGPT 4 minutes
Use of ChatGPT in Sales and Marketing Content Generation 5 minutes
Marketing Articles and Social Media Posts with ChatGPT 7 minutes
Customer Communications with ChatGPT 4 minutes
Marketing Articles and Social Media Posts with ChatGPT 7 minutes
Personalized Sales Sequence Email Outreach with ChatGPT 6 minutes
Developing a BI Report with ChatGPT 8 minutes

3 readingsTotal 25 minutes

"How People Can Create—and Destroy—Value with GenAI"10 minutes
Writing effective prompts10 minutes
Pet Care Insider Exemplar 5 minutes

5 assignmentsTotal 105 minutes

Practice writing a prompt30 minutes
Testing your knowledge15 minutes
Enhancing Enterprise Functions with ChatGPT: A Practical Application Project15 minutes
Enhancing Enterprise Functions with ChatGPT: A Practical Application Project15 minutes
Practice Your Skills: Generate Content and Ideas with GenAI30 minutes

This job task covers the more advanced GenAI skills of structuring multi-step prompts and critically evaluating GenAI outputs before they are used. Learners will design sequences of prompts that build on each other toward complex outputs, and develop the critical evaluation skills needed to spot bias, hallucinations, and inappropriate content in GenAI responses. By the end of this job task, learners will be able to produce higher-quality GenAI outputs through structured prompting and assess the trustworthiness of those outputs before using them.

What's included

8 videos2 readings3 assignments

8 videosTotal 45 minutes

Task 1 - Familiarize Yourself with the Anthropic.AI Interface12 minutes
Task 2 - Digital Product Idea: Naming Your Work7 minutes
Task 3 - Digital Product Idea: Describing Your Work8 minutes
Task 4 - Digital Product Idea: Creating Your Promo Campaign5 minutes
Task 5 - Digital Product Idea: Creating Your Launch Plan5 minutes
Cumulative Task: Putting It All Together5 minutes
Uncovering Bias in LLM Outputs2 minutes
Hallucinations & Misinformation in Action2 minutes

2 readingsTotal 17 minutes

Welcome to the Project: Before We Get Started10 minutes
Responsible AI: Risks and Mitigation Strategies7 minutes

3 assignmentsTotal 65 minutes

Final Assessment20 minutes
Knowledge Check - Ethical AI Deployment15 minutes
Practice Your Skills: Refine Prompts and Evaluate Outputs30 minutes

Review the skills you practiced and demonstrated in this course, then prepare to describe them in career-relevant ways. You’ll also explore recommended skill paths that can help you continue building related job-ready skills.

What's included

2 readings

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Professionals from the Industry

489 Courses112,906 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.