About this Course

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Learner Career Outcomes

14%

started a new career after completing these courses

21%

got a tangible career benefit from this course
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 10 hours to complete
English

Skills you will gain

Positioning (Marketing)MarketingMarketing StrategyCustomer Satisfaction

Learner Career Outcomes

14%

started a new career after completing these courses

21%

got a tangible career benefit from this course
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 10 hours to complete
English

Offered by

Placeholder

University of Pennsylvania

Syllabus - What you will learn from this course

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Week
1

Week 1

2 hours to complete

BRANDING: Marketing Strategy and Brand Positioning

2 hours to complete
7 videos (Total 80 min), 3 readings, 1 quiz
Week
2

Week 2

2 hours to complete

CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity

2 hours to complete
9 videos (Total 81 min)
Week
3

Week 3

3 hours to complete

GO TO MARKET STRATEGIES: Communications Strategy & Fundamentals of Pricing

3 hours to complete
15 videos (Total 173 min)
Week
4

Week 4

2 hours to complete

BRANDING: Effective Brand Communications Strategies and Repositioning Strategies

2 hours to complete
6 videos (Total 87 min)

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About the Business Foundations Specialization

Business Foundations

Frequently Asked Questions

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