Brand-Led Revenue Growth: Align Sales And Marketing

Brand-Led Revenue Growth: Align Sales And Marketing

This course is part of Brand-Driven Sales: Influence Buyers And Grow Revenue Specialization

Instructor: The Expert Academy

What you'll learn

Explain how brand messaging supports sales and marketing alignment across the customer journey.
Identify how sales funnel stages can be used to strengthen buyer engagement and conversion.
Analyse how co-branding and partnership strategies expand awareness, credibility and reach.
Evaluate how ROI-focused marketing partnerships can support sales revenue growth.

Details to know

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Assessments

8 assignments

Taught in English

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This course is part of the Brand-Driven Sales: Influence Buyers And Grow Revenue Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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There are 4 modules in this course

This course helps sales and marketing professionals understand how consistent brand messaging can support stronger customer engagement, clearer sales activity and measurable revenue growth. You will explore how sales funnels, co-branding, partnership strategy and growth-focused sales approaches can work together to move customers from awareness to action.

The course begins by examining how the sales funnel can be used to align messaging with buyer needs at each stage of the customer journey. You will consider how prospects move from awareness to consideration and decision-making, and how brand messaging can support conversion when it is consistent, relevant and customer-focused. As the course progresses, you will explore how co-branding and marketing partnerships can expand awareness, strengthen credibility and reach new audiences. You will examine how partnership fit, shared value and ROI-focused planning can help organisations connect brand collaboration with commercial outcomes. The course concludes by introducing growth-focused sales strategies that use experimentation, customer insight and cross-functional collaboration to improve performance. By the end of the course, you will be able to align sales, marketing and brand messaging around customer acquisition, partnership activity and revenue growth.

This module introduces the sales funnel as a practical structure for aligning brand messaging with buyer needs at each stage of the customer journey. You will explore how prospects move from awareness to consideration, decision-making and retention, and examine how consistent messaging can support stronger engagement throughout the process. By understanding how sales activity connects with marketing strategy, customer priorities and conversion goals, you will learn how to optimise the sales funnel in a way that reinforces brand value and supports revenue growth.

What's included

8 videos8 readings2 assignments

8 videosTotal 51 minutes

Introduction10 minutes
The Four Stages Of A Sales And Marketing Funnel7 minutes
Sales Metrics And The Fundamentals Of Funnel Optimisation 6 minutes
Creating An Ideal Customer Profile4 minutes
Selling Value To Your Customer 6 minutes
The Buyer’s Journey 7 minutes
The Importance Of Customer Retention And Lifetime Value 5 minutes
Customer Experience For Retention And Growth6 minutes

8 readingsTotal 80 minutes

Lesson Descriptions: Sales Funnel Strategy And Brand Messaging10 minutes
Worksheets: Sales Funnel Strategy And Brand Messaging10 minutes
Ultimate Guide To The Sales Funnel: Strategy And Resources10 minutes
Worksheet: Ideal Customer Profile (ICP)10 minutes
Worksheet: Sales Process Part 110 minutes
Worksheet: Sales Process Part 210 minutes
Worksheet: How To Calculate Customer Lifetime Value10 minutes
Project: Designing Your Sales Process Aligned To The Buyer’s Journey10 minutes

2 assignmentsTotal 60 minutes

Sales Funnel Strategy Knowledge Check30 minutes
Applying Sales Funnel Strategy30 minutes

This module explores how co-branding can help organisations expand awareness, strengthen credibility and reach new customer segments. You will examine how brands can collaborate strategically to create shared value, build trust and increase market visibility. By understanding how co-branding supports positioning, audience relevance and commercial opportunity, you will learn how to assess partnership fit and use collaborative brand strategies to support stronger sales and marketing outcomes.

What's included

6 videos3 readings2 assignments

6 videosTotal 62 minutes

Introduction6 minutes
Benefits Of Co-Branding12 minutes
Brand Strategy And Management6 minutes
Marketing And Strategy Planning13 minutes
Branding And Customer Experience10 minutes
How To Build A Co-Brand Team14 minutes

3 readingsTotal 30 minutes

Lesson Descriptions: Co-Branding Strategy And Market Reach10 minutes
Worksheets: Co-Branding Strategy And Market Reach10 minutes
Project: Create Your Co-Branding Strategy 10 minutes

2 assignmentsTotal 60 minutes

Co-Branding Strategy Knowledge Check30 minutes
Applying Co-Branding Strategies30 minutes

This module focuses on how marketing partnerships can be planned, managed and evaluated through a revenue-focused lens. You will explore how partnership activity can support sales objectives, improve customer reach and create measurable commercial value. By examining ROI-focused strategy, performance indicators and partnership outcomes, you will learn how to connect brand collaboration with sales revenue, customer acquisition and long-term growth.

What's included

6 videos3 readings2 assignments

6 videosTotal 49 minutes

Introduction7 minutes
Partnership Marketing Strategies16 minutes
Making Sure You Meet Marketing Partnerships Objectives4 minutes
Benefits Of Marketing Partnerships8 minutes
Measuring Success8 minutes
Partner Marketing Tactics And Strategies8 minutes

3 readingsTotal 30 minutes

Lesson Descriptions: ROI-Focused Marketing Partnerships10 minutes
Worksheets: ROI-Focused Marketing Partnerships10 minutes
Project: Partner Marketing Strategy And Implementation 10 minutes

2 assignmentsTotal 60 minutes

Marketing Partnerships Knowledge Check30 minutes
Applying ROI-Focused Partnership Strategies30 minutes

This module introduces growth-focused sales strategies that help organisations connect customer insight, brand advocacy and revenue performance. You will explore how modern sales roles can support growth by using experimentation, data, customer feedback and cross-functional collaboration. By understanding how growth hacking principles apply to sales activity, you will learn how to identify opportunities for acquisition, engagement and advocacy while keeping brand messaging aligned with customer value.