Coursera

Product Strategy in the age of GenAI Specialization

Coursera

Product Strategy in the age of GenAI Specialization

GenAI Product Strategy.

Strategic Insights for Market Impact

Phil Gold
Starweaver
Vanesa Robles

Instructors: Phil Gold

2,354 already enrolled

What you'll learn

  • Utilize GenAI tools to enhance product prototyping and insights.

  • Develop strategic product lifecycle management and planning.

  • Drive business innovation through collaborative leadership and AI integration.

Details to know

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Taught in English

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Specialization - 10 course series

Fundamentals of Product Strategy

Fundamentals of Product Strategy

Course 1, 2 hours

What you'll learn

  • Set a compelling vision and clear objectives that anchor your product strategy from day one.

  • Analyze your product's environment to fuel your product strategy.

  • Identify, define, and prioritize your product's strategic options as part of a broader product development strategy.

Skills you'll gain

Category: Product Strategy
Category: Business Strategy
Category: Prioritization
Category: Customer Insights
Category: Product Marketing
Category: Customer Analysis
Category: Business
Category: Strategic Decision-Making
Category: Strategic Prioritization
Category: Market Dynamics
Category: Goal Setting
Category: Team Motivation
Category: Strategic Thinking
Category: Regulatory Compliance
Category: Market Analysis
Category: Competitive Analysis
Category: Product Planning
Category: Product Management

What you'll learn

  • Describe the product lifecycle stages and strategic actions at each phase.

  • Interpret market data to derive actionable insights for product strategy.

  • Apply principles of collaborative leadership to foster innovation and execution.

  • Build a comprehensive end-to-end product strategy that aligns with market needs and organizational goals.

Skills you'll gain

Category: Product Management
Category: Organizational Leadership
Category: Data Analysis
Category: Digital Media Strategy
Category: Product Lifecycle Management
Category: Market Analysis
Category: Data-Driven Decision-Making
Category: Product Strategy
Category: Cross-Functional Collaboration
Category: Market Data
Category: Strategic Thinking
Category: Initiative and Leadership
Category: Customer Insights
Category: Case Studies
Category: Market Research
Category: Team Oriented
Category: New Product Development
Category: Communication
Category: Product Marketing
Category: Innovation
What is Product Lifecycle Management?

What is Product Lifecycle Management?

Course 3, 2 hours

What you'll learn

  • Identify the principles of PLM.

  • Apply the steps for effective PLM implementation.

  • Identify ways to overcome PLM challenges.

  • Apply the integration of PLM with business strategy.

Skills you'll gain

Category: Product Lifecycle Management
Category: Process Management
Category: Product Development
Category: Project Implementation
Category: Product Strategy
Category: Innovation
Category: Business Process
Category: AI Product Strategy
Category: Product Planning
Category: Competitive Analysis
Category: Product Improvement
Category: Strategic Planning
Category: Product Management
How to Build a Product Flow Diagram

How to Build a Product Flow Diagram

Course 4, 2 hours

What you'll learn

  • Develop a Go-to-Market Strategy and analyze the customer journey.

  • Evaluate the tools and techniques used when creating a product flow diagram and decision flow diagram.

  • Apply your knowledge to recognize when and how to review, adapt, and analyze your concept effectively.

Skills you'll gain

Category: Product Flow Diagram
Category: Journey Mapping
Category: Diagram Design
Category: Product Planning
Category: Business
Category: Product Improvement
Category: New Product Development
Category: Product Development
Category: Product Strategy
Category: Go To Market Strategy
Category: Customer experience improvement
Category: Business Strategy
Category: User Feedback
Category: Decision Intelligence
Category: Process Flow Diagrams
Category: Analysis
Category: Customer Analysis
Category: Marketing
Category: Product Design
Category: Continuous Improvement Process
GenAI for Prototyping Basics

GenAI for Prototyping Basics

Course 5, 3 hours

What you'll learn

  • Utilize Generative AI tools for creating prototyping outlines.

  • Designing for functional prototypes using ChatGPT, Canva, and Adobe Firefly.

  • Integrate Generative AI into existing prototyping workflows to enhance productivity and creativity.

Skills you'll gain

Category: ChatGPT
Category: AI Workflows
Category: Canva (Software)
Category: Creative Design
Category: Generative AI
Category: Design Software
Category: AI powered creativity
Category: Adobe Firefly
Category: Prototyping
Category: Creativity
Category: Automation
Category: Artificial Intelligence
Category: Functional Design
GenAI for Customer Insights

GenAI for Customer Insights

Course 6, 3 hours

What you'll learn

  • Describe the role of Generative AI in transforming customer insights.

  • Use Gen AI to collect and analyze customer feedback.

  • Explain how AI can segment customers and predict trends based on behavior.

  • Apply AI-driven insights to improve customer experience and business strategies.

Skills you'll gain

Category: Generative AI
Category: Customer Insights
Category: Customer Engagement
Category: Customer experience strategy (CX)
Category: Customer experience improvement
Category: Customer Analysis
Category: Trend Analysis
Category: User Feedback
Category: Artificial Intelligence
Category: Predictive Analytics
Category: Data-Driven Decision-Making
Category: Data Analysis
Category: Business Intelligence
Category: AI Personalization
Design Thinking for Innovators

Design Thinking for Innovators

Course 7, 2 hours

What you'll learn

  • Understand Design Thinking principles, emphasizing empathy to gain insights into user perspectives.

  • Apply the Design Thinking process (Empathize, Define, Ideate, Prototype, Test) to solve business challenges effectively.

  • Assess Design Thinking's impact on business transformation, strategizing solutions for common hurdles.

  • Develop prototypes and solutions using Design Thinking, aligning with business needs and assessing viability, desirability, and feasibility.

Skills you'll gain

Category: Design Thinking
Category: Empathy
Category: Ideation
Category: Service Design
Category: Creative Problem-Solving
Category: User Feedback
Category: Overcoming Obstacles
Category: Process Management
Category: User Research
Category: Creativity
Category: Business Process
Category: Business Solutions
Category: Innovation
Category: Human Centered Design
Category: Organizational Change
Category: Business Transformation
Business Innovation: Prototyping, Markets, Strategy

Business Innovation: Prototyping, Markets, Strategy

Course 8, 2 hours

What you'll learn

  • Analyze the importance and levels of business innovation.

  • Apply a model to generate opportunities for business improvements.

  • Implement prototypes strategically while managing resources and embracing failure.

Skills you'll gain

Category: Innovation
Category: Strategic Thinking
Category: Entrepreneurship
Category: Critical Thinking
Category: Business Research
Category: Market Opportunities
Category: Business Systems
Category: Product Development
Category: New Business Development
Category: Business Strategy
Category: Resource Management
Category: Ideation
Category: Resource Allocation
GenAI for Product R&D Teams

GenAI for Product R&D Teams

Course 9, 3 hours

What you'll learn

  • Understand the basics of GenAI and its transformative impact on the product R&D team.

  • Apply Identify key GenAI tools and techniques applicable to product development processes.

  • Explore innovative strategies for integrating GenAI into the R&D lifecycle.

Skills you'll gain

Category: Generative AI
Category: AI powered creativity
Category: Project Management
Category: AI Integrations
Category: New Product Development
Category: AI Enablement
Category: Prompt Engineering Tools
Category: Process Development
Category: Innovation
Category: Product Development
Category: Responsible AI
Category: Ethical Standards And Conduct
Category: AI literacy
Category: AI Product Strategy
GenAI for Product Managers

GenAI for Product Managers

Course 10, 2 hours

What you'll learn

  • Identify the capabilities of GenAI for product managers across basic role-specific functions.

  • Experiment with AI product management tools to determine how they can streamline your work.

  • Deploy strategies to integrate GenAI into product management while maintaining human oversight and accountability.

Skills you'll gain

Category: Generative AI
Category: Responsible AI
Category: Ideation
Category: Product Lifecycle Management
Category: Agile Product Development
Category: Market Analysis
Category: Product Management
Category: Prototyping
Category: AI Product Strategy
Category: AI Personalization
Category: Product Automation

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Instructors

Phil Gold
Coursera
9 Courses43,272 learners
Starweaver
Coursera
614 Courses1,271,562 learners
Vanesa Robles
3 Courses18,872 learners

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Coursera

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Learner reviews across Product Strategy in the age of GenAI

avg. across 10 courses

  • 5 stars

    64.53%

  • 4 stars

    21.18%

  • 3 stars

    6.89%

  • 2 stars

    4.92%

  • 1 star

    2.46%

AL
Course: Product Strategy: Lifecycle, Data Insights, Collaboration

Reviewed on Oct 3, 2024

AL
Course: What is Product Lifecycle Management?

Reviewed on Apr 29, 2025

AL
Course: Design Thinking for Innovators

Reviewed on Apr 30, 2025