Amazon Web Services

AWS AI Business Strategist Professional Certificate

Amazon Web Services

AWS AI Business Strategist Professional Certificate

For a Business role using Artificial Intelligence.

Prepare for AWS AI Business Strategist Certification.

AWS Instructor

Instructor: AWS Instructor

Included with Coursera PlusLearn more

Earn a career credential that demonstrates your expertise
Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Earn a career credential that demonstrates your expertise
Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Evaluate AI opportunities and vendor claims by applying AI literacy to prioritize investments and justify their business value to stakeholders.

  • Establish governance, responsible-AI, and human-in-the-loop safeguards that keep AI initiatives defensible under business and regulatory pressure.

  • Assess organizational readiness and develop a plan to close gaps in data, skills, and sponsorship in order to scale AI from pilots to deployment.

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October 2026

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Professional Certificate - 13 course series

AI Business - Core AI Concepts and Terminology

AI Business - Core AI Concepts and Terminology

Course 1, 2 hours

What you'll learn

  • Recognize fundamental AI concepts in business descriptions you receive from technical teams and vendors

  • Identify which data your organization has and how its type and quality shape what AI can do with it

  • Recognize references to global AI frameworks and standardized vocabulary in vendor and partner materials

What you'll learn

  • Apply prompt engineering principles to get reliable, on-brand output from generative AI tools

  • Identify when token limits or context window constraints are affecting generative AI performance

  • Recognize when retrieval-augmented generation (RAG) or fine-tuning is the right adaptation technique for a specific business need

What you'll learn

  • Determine when rule-based automation is the right answer and when AI is the right answer

  • Explain why AI systems need ongoing monitoring and identify the warning signs of drift

  • Establish a Shadow AI tool classification framework and recommend governance actions

Skills you'll gain

Category: System Monitoring
Category: Continuous Monitoring
Category: Artificial Intelligence
Category: Responsible AI
Category: AI Orchestration
Category: Governance
Category: Automation
Category: Agentic systems
Category: Enterprise Architecture
Category: Solution Architecture

What you'll learn

  • Map a business problem to the AI capability it actually requires, then rank candidate use cases by impact

  • Compare build, buy, and partner approaches against budget, timeline, internal capability, and compliance constraints

  • Determine which initiatives to scale, pause, or terminate using business value, feasibility, sustainability, and strategic alignment

What you'll learn

  • Distinguish the KPIs that prove AI value to a specific stakeholder from the ones that only look convincing on a slide

  • Apply a four-component ROI framework that accounts for direct savings, indirect gains, hidden costs, and productivity gains

  • Identify the cost drivers behind AI budget overruns and apply controls that address the cause rather than the symptom

What you'll learn

  • Assess a competitor's AI capability from evidence across data, infrastructure, organization, and customer integration

  • Locate an industry on a four-stage AI maturity curve using observable adoption signals

  • Determine whether to accelerate, hold, or pivot in response to a specific competitive AI move

What you'll learn

  • Apply responsible AI dimensions (fairness, explainability, privacy, safety, transparency, robustness) to a described AI system scenario

  • Apply governance-by-design practices to an AI project plan, differentiating from governance-as-afterthought approaches

  • Distinguish which AI scenarios need human oversight based on risk level, and the right safeguards (hallucination detection, guardrails, escalation)

What you'll learn

  • Define governance and the importance of governance structures

  • Differentiate between access controls and data security measures for AI systems

  • Use the AI risk management framework for governance and compliance

What you'll learn

  • Apply risk controls and monitoring mechanisms to AI systems

  • Differentiate harmful content and intellectual property risks in AI systems, and choose mitigations based on impact and likelihood

  • Differentiate risks related to AI system reliability (hallucinations, data quality degradation, model drift) and appropriate mitigation strategies

What you'll learn

  • Assess your organization's AI readiness across the dimensions that determine success or failure

  • Identify the root cause blocking your AI initiatives, not the symptoms alone

  • Prioritize where to invest when budget only covers one initiative at a time

What you'll learn

  • Evaluate whether your organization’s data is ready for AI, not just clean but accessible, integrated, and fit for purpose

  • Identify the data strategy components that must be in place before AI can scale

  • Assess whether your technology infrastructure can support AI initiatives, including what to ask when your CIO says “we are ready”

What you'll learn

  • Build executive sponsorship structures and champion networks that sustain AI momentum enterprise-wide

  • Diagnose which cultural barrier is blocking adoption and select the right leadership intervention

  • Lead role transitions that balance AI capabilities with human strengths and workforce trust

What you'll learn

  • Apply iterative transformation phases to plan your scaling journey, including knowing when to go backward before going forward

  • Select metrics that track sustained value, not just pilot success

  • Evaluate enterprise-wide scaling factors and maintain business continuity across regions and business units

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Instructor

AWS Instructor
Amazon Web Services
210 Courses388,663 learners

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