Meta
Meta Marketing Analytics Professional Certificate
Meta

Meta Marketing Analytics Professional Certificate

Launch Your Career in Marketing Analytics. Build in-demand skills and gain credentials to go from beginner to job-ready in 7 months or less. No degree or prior experience required.

Taught in English

Some content may not be translated

Brandon Larkin
Anke Audenaert
Cameron Dodd

Instructors: Brandon Larkin

12,792 already enrolled

Included with Coursera Plus

Professional Certificate - 8 course series

Earn a career credential that demonstrates your expertise

4.8

(1,952 reviews)

Beginner level

Recommended experience

7 months at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Collect, sort, evaluate, and visualize marketing data

  • Summarize and analyze data using marketing analytics methods

  • Design experiments and test hypotheses to evaluate advertising effectiveness

  • Use Meta Ads Manager to run tests, learn what works, and optimize ad performance

Details to know

Shareable certificate

Add to your LinkedIn profile

Professional Certificate - 8 course series

Earn a career credential that demonstrates your expertise

4.8

(1,952 reviews)

Beginner level

Recommended experience

7 months at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Advance your career with in-demand skills

  • Receive professional-level training from Meta
  • Demonstrate your technical proficiency
  • Earn an employer-recognized certificate from Meta
  • Prepare for an industry certification exam
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$80,000+
median U.S. salary for Marketing Analytics
¹
48,000+
U.S. job openings in Marketing Analytics
¹

Get exclusive access to career resources upon completion

  • Resume review

    Improve your resume and LinkedIn with personalized feedback

  • Interview prep

    Practice your skills with interactive tools and mock interviews

  • Career support

    Plan your career move with Coursera’s job search guide

¹Lightcast™ Job Postings Report, United States, 7/1/22-6/30/23. ²Based on program graduate survey responses, United States 2021.

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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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Professional Certificate - 8 course series

Marketing Analytics Foundation

Course 111 hours4.8 (1,743 ratings)

What you'll learn

  • How data and its measurement inform a marketing action

  • Basic principles of marketing

  • How data is collected and the regulations around its collection

Skills you'll gain

Category: Spreadsheet
Category: Data Analysis
Category: SQL
Category: Tableau Software
Category: Data Visualization

Introduction to Data Analytics

Course 214 hours4.8 (52 ratings)

What you'll learn

  • How to apply the data analysis process OSEMN to marketing data

Skills you'll gain

Category: Data Analysis
Category: Social Media Marketing
Category: Meta advertising
Category: A/B Testing
Category: Ads Manager

Data Analysis with Spreadsheets and SQL

Course 325 hours4.3 (19 ratings)

What you'll learn

Skills you'll gain

Category: Marketing Science
Category: Data Analysis
Category: Social Media Marketing
Category: Ads Manager
Category: Facebook Advertising

Python Data Analytics

Course 427 hours4.3 (23 ratings)

What you'll learn

Skills you'll gain

Category: Data Analysis
Category: Python Programming
Category: Pandas
Category: Data Visualization

Statistics for Marketing

Course 516 hours4.8 (153 ratings)

What you'll learn

  • The basic principles of Descriptive and Inferential Statistics

  • How to create basic statistical models

  • How to formulate and test hypotheses and take action based on the outcome

Skills you'll gain

Category: Marketing Plan
Category: Data Analysis
Category: Linear Regression
Category: Marketing
Category: Marketing Mix Modeling

Data Analytics Methods for Marketing

Course 612 hours4.7 (208 ratings)

What you'll learn

  • How to plan and forecast your marketing efforts across different channels

  • How to use marketing mix modeling and attribution to optimize your efforts

  • How to evaluate and optimize your sales funnel

Skills you'll gain

Category: Data Analysis
Category: Linear Regression
Category: Statistical Analysis
Category: Marketing
Category: Statistical Hypothesis Testing

Marketing Analytics with Meta

Course 713 hours4.8 (159 ratings)

What you'll learn

  • How to optimize your marketing campaign by evaluating campaign results

  • How to measure advertising effectiveness with Meta’s testing tools

  • How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations

Skills you'll gain

Category: Data Analysis
Category: Marketing
Category: Data Management
Category: Data Visualization

Meta Marketing Science Certification Exam

Course 81 hour4.8 (106 ratings)

What you'll learn

  • Complete the Meta Marketing Science Certification Exam

Skills you'll gain

Category: Data Analysis
Category: Marketing
Category: Digital Marketing
Category: Marketing Analytics

Instructors

Brandon Larkin
Meta
1 Course3,800 learners
Anke Audenaert
Meta
32 Courses592,152 learners
Cameron Dodd
Meta
1 Course18,145 learners

Offered by

Meta

Why people choose Coursera for their career

New to Marketing? Start here.

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