Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.
Introduction to Digital Marketing
Introduction to Digital Marketing
This course is part of Introduction to Business Specialization
Instructor: Steve Fritzenkotter
Access provided by Abu Dhabi National Oil Company
19,618 already enrolled
Gain insight into a topic and learn the fundamentals.
234 reviews
Beginner level
Recommended experience
9 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Write SEO keywords.
Create more engaging social media.
Describe the importance of Review Management Storytelling and explain the 'Why'.
Skills you'll gain
- Digital Advertising
- Search Engine Optimization
- Content Marketing
- Pay Per Click Advertising
- Web Analytics and SEO
- Keyword Research
- Online Advertising
- Brand Management
- Social Media Strategy
- Storytelling
- Search Engine Marketing
- Digital Marketing
- Marketing Strategies
- Social Media
- Customer Relationship Management
- Marketing Communications
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Introduction to Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
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Showing 3 of 234
TK
Reviewed on May 22, 2022
The course is very detailed and helpful to learn basics.
VK
Reviewed on Sep 23, 2024
Excellent grounding to get started on fundamental aspects of Digital Marketing.
GM
Reviewed on Jul 23, 2023
Quick overview of digital marketing. What to look for, and how to apply basics to your company to make an impact on your organic ranking and growth and increase your overall company image.
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