Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.
Introduction to Digital Marketing
Introduction to Digital Marketing
This course is part of Introduction to Business Specialization
Instructor: Steve Fritzenkotter
Access provided by CalArts
19,943 already enrolled
Gain insight into a topic and learn the fundamentals.
240 reviews
Beginner level
Recommended experience
9 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Write SEO keywords.
Create more engaging social media.
Describe the importance of Review Management Storytelling and explain the 'Why'.
Skills you'll gain
- Digital Advertising
- Digital Marketing
- Keyword Research
- Social Media
- Marketing Communications
- Online Advertising
- Storytelling
- Web Analytics and SEO
- Search Engine Marketing
- Marketing Strategies
- Content Marketing
- Social Media Strategy
- Brand Management
- Customer Relationship Management
- Search Engine Optimization
- Pay Per Click Advertising
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Introduction to Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
(71 ratings)Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
- 5 stars
81.66%
- 4 stars
10.83%
- 3 stars
4.58%
- 2 stars
0.83%
- 1 star
2.08%
Showing 3 of 240
AA
Reviewed on Oct 24, 2023
great course, solid material and excellent explanations
AA
Reviewed on Sep 29, 2024
This was my first online course! I had a great experience and earned my certificate
GM
Reviewed on Jul 23, 2023
Quick overview of digital marketing. What to look for, and how to apply basics to your company to make an impact on your organic ranking and growth and increase your overall company image.
Explore more from Business
Digital Marketing Institute
Simplilearn
Coursera
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.