This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
Search Engine Optimization (SEO) Specialization
Search Engine Optimization (SEO) Specialization
Become an SEO Expert.
Master search engine optimization tools and strategies
Instructors: Eric Enge
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Beginner level
Recommended experience
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Complete a competitive analysis on a webpage
Develop a solid approach for achieving a productive and successful relationship with your client
Create influencer relationships and collaborations and analyze data to see which content gets the most shares
Create a final report of your findings and recommendations for SEO and present your recommendations to your client
Skills you'll gain
- Analytics
- Branding
- Competitive Analysis
- Content Creation
- Content Development and Management
- Content Marketing
- Content Strategy
- Data Analysis
- Digital Media Strategy
- Forecasting
- Keyword Research
- Persona Development
- Search Engine Marketing
- Search Engine Optimization
- Social Media
- Social Media Marketing
- Social Media Strategy
- Target Audience
- Target Market
- Web Analytics and SEO
Details to know
Shareable certificate
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Taught in English
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Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of California, Davis
Specialization - 5 course series
Introduction to Google SEO
Course 1 16 hours
Google SEO Fundamentals
Course 2 9 hours
Optimizing a Website for Google Search
Course 3 13 hours
Advanced Content and Social Tactics to Optimize SEO
Course 4 14 hours
Google SEO Capstone Project
Course 5 11 hours
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