Coursera

Product Strategy in the age of GenAI Specialization

Coursera

Product Strategy in the age of GenAI Specialization

GenAI Product Strategy.

Strategic Insights for Market Impact

Phil Gold
Starweaver
Vanesa Robles

Instructors: Phil Gold

Access provided by Masterflex LLC, Part of Avantor

1,884 already enrolled

Get in-depth knowledge of a subject

from 139 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 139 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Utilize GenAI tools to enhance product prototyping and insights.

  • Develop strategic product lifecycle management and planning.

  • Drive business innovation through collaborative leadership and AI integration.

Details to know

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Taught in English

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Specialization - 10 course series

Fundamentals of Product Strategy

Fundamentals of Product Strategy

Course 1, 2 hours

What you'll learn

  • Create a compelling Vision and Objectives for your product

  • Analyze your product’s environment to fuel your product strategy

  • Identify, define and prioritize your product’s strategic options

Skills you'll gain

Category: Customer Insights
Category: Business Strategy
Category: Prioritization
Category: Product Strategy
Category: Goal Setting
Category: Team Motivation
Category: Market Analysis
Category: Customer Analysis
Category: Product Marketing
Category: Competitive Analysis
Category: Strategic Thinking
Category: Market Dynamics
Category: Strategic Decision-Making
Category: Strategic Prioritization
Category: Regulatory Compliance
Category: Product Management

What you'll learn

  • Describe the product lifecycle stages and strategic actions at each phase.

  • Interpret market data to derive actionable insights for product strategy.

  • Apply principles of collaborative leadership to foster innovation and execution.

  • Build a comprehensive end-to-end product strategy that aligns with market needs and organizational goals.

Skills you'll gain

Category: Communication
Category: Product Marketing
Category: Data-Driven Decision-Making
Category: Market Analysis
Category: Innovation
Category: Team Oriented
Category: Product Strategy
Category: Cross-Functional Collaboration
Category: Market Data
Category: Strategic Thinking
Category: Initiative and Leadership
Category: Customer Insights
Category: New Product Development
Category: Product Management
Category: Case Studies
Category: Market Research
Category: Organizational Leadership
Category: Data Analysis
Category: Digital Media Strategy
Category: Product Lifecycle Management
What is Product Lifecycle Management?

What is Product Lifecycle Management?

Course 3, 2 hours

What you'll learn

  • Identify the principles of PLM.

  • Apply the steps for effective PLM implementation.

  • Identify ways to overcome PLM challenges.

  • Apply the integration of PLM with business strategy.

Skills you'll gain

Category: Product Lifecycle Management
Category: Process Management
Category: Project Implementation
Category: Innovation
Category: AI Product Strategy
Category: Product Management
Category: Technology Strategies
Category: Product Strategy
Category: Strategic Planning
Category: Product Planning
Category: Competitive Analysis
Category: Product Improvement
Category: Change Management
Category: Business Strategy
How to Build a Product Flow Diagram

How to Build a Product Flow Diagram

Course 4, 2 hours

What you'll learn

  • Develop a Go-to-Market Strategy and analyze the customer journey.

  • Evaluate the tools and techniques utilized when developing a product diagram and decision flow diagram.

  • Apply your knowledge and remember where and when to review and change your concept and how to analyze it effectively.

Skills you'll gain

Category: Diagram Design
Category: Product Flow Diagram
Category: Journey Mapping
Category: Product Development
Category: New Product Development
Category: User Feedback
Category: Product Improvement
Category: Continuous Improvement Process
Category: Customer experience improvement
Category: Process Flow Diagrams
Category: Analysis
Category: Customer Analysis
Category: Product Planning
Category: Go To Market Strategy
Category: Decision Intelligence
GenAI for Prototyping Basics

GenAI for Prototyping Basics

Course 5, 3 hours

What you'll learn

  • Utilize Generative AI tools for creating prototyping outlines.

  • Designing for functional prototypes using ChatGPT, Canva, and Adobe Firefly.

  • Integrate Generative AI into existing prototyping workflows to enhance productivity and creativity.

Skills you'll gain

Category: Canva (Software)
Category: AI Workflows
Category: ChatGPT
Category: Adobe Firefly
Category: AI powered creativity
Category: Design Software
Category: Creativity
Category: Prototyping
Category: Automation
Category: Artificial Intelligence
Category: Generative AI
Category: Functional Design
Category: AI Integrations
GenAI for Customer Insights

GenAI for Customer Insights

Course 6, 3 hours

What you'll learn

  • Describe the role of Generative AI in transforming customer insights.

  • Use Gen AI to collect and analyze customer feedback.

  • Explain how AI can segment customers and predict trends based on behavior.

  • Apply AI-driven insights to improve customer experience and business strategies.

Skills you'll gain

Category: Customer Insights
Category: Generative AI
Category: Trend Analysis
Category: Customer experience improvement
Category: Customer Analysis
Category: Predictive Analytics
Category: Data-Driven Decision-Making
Category: Data Analysis
Category: AI Personalization
Category: User Feedback
Category: Artificial Intelligence
Category: Business Intelligence
Category: Customer experience strategy (CX)
Category: Customer Engagement
Design Thinking for Innovators

Design Thinking for Innovators

Course 7, 2 hours

What you'll learn

  • Understand Design Thinking principles, emphasizing empathy to gain insights into user perspectives.

  • Apply the Design Thinking process (Empathize, Define, Ideate, Prototype, Test) to solve business challenges effectively.

  • Assess Design Thinking's impact on business transformation, strategizing solutions for common hurdles.

  • Develop prototypes and solutions using Design Thinking, aligning with business needs and assessing viability, desirability, and feasibility.

Skills you'll gain

Category: Design Thinking
Category: Ideation
Category: Empathy
Category: Creative Problem-Solving
Category: Business Process
Category: Organizational Change
Category: Innovation
Category: Human Centered Design
Category: Creativity
Category: Overcoming Obstacles
Category: Service Design
Category: User Feedback
Category: Process Management
Category: User Research
Category: Business Solutions
Category: Business Transformation
Business Innovation: Prototyping, Markets, Strategy

Business Innovation: Prototyping, Markets, Strategy

Course 8, 2 hours

What you'll learn

  • Analyze the importance and levels of business innovation.

  • Apply a model to generate opportunities for business improvements.

  • Implement prototypes strategically while managing resources and embracing failure.

Skills you'll gain

Category: Innovation
Category: Product Development
Category: New Business Development
Category: Critical Thinking
Category: Market Opportunities
Category: Business Systems
Category: Business Research
Category: Resource Management
Category: Strategic Thinking
Category: Resource Allocation
Category: Entrepreneurship
Category: Business Strategy
Category: Ideation
GenAI for Product R&D Teams

GenAI for Product R&D Teams

Course 9, 3 hours

What you'll learn

  • Understand the basics of GenAI and its transformative impact on the product R&D team.

  • Apply Identify key GenAI tools and techniques applicable to product development processes.

  • Explore innovative strategies for integrating GenAI into the R&D lifecycle.

Skills you'll gain

Category: Generative AI
Category: AI powered creativity
Category: AI Enablement
Category: AI Integrations
Category: New Product Development
Category: Project Management
Category: Innovation
Category: Prompt Engineering Tools
Category: Process Development
Category: Ethical Standards And Conduct
Category: AI literacy
Category: Product Development
Category: Responsible AI
Category: AI Product Strategy
GenAI for Product Managers

GenAI for Product Managers

Course 10, 2 hours

What you'll learn

  • Identify the capabilities of GenAI for basic role-specific Product Manager functions.

  • Experiment with GenAI to determine how it can streamline your work as a Product Manager.

  • Deploy strategies to integrate GenAI into product management with human oversight and accountability.

Skills you'll gain

Category: Generative AI
Category: Responsible AI
Category: Agile Product Development
Category: Market Analysis
Category: Product Management
Category: Product Automation
Category: AI Personalization
Category: AI Product Strategy
Category: Prototyping
Category: Ideation
Category: Product Lifecycle Management

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Instructors

Phil Gold
Coursera
9 Courses34,104 learners
Starweaver
Coursera
572 Courses1,160,438 learners
Vanesa Robles
3 Courses17,888 learners

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Coursera

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