Coursera

Facebook Content Creator Pro Specialization

Coursera

Facebook Content Creator Pro Specialization

Learn Facebook Marketing from Posts to Profits.

Build your complete Facebook strategy with content creation, community building, and advertising.

Nina Ottaviano
Michael Morgan
Emmanuel Ibekwe

Instructors: Nina Ottaviano

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Get in-depth knowledge of a subject

from 1,797 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 1,797 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create compelling Facebook content across all formats including posts, videos, and live streams.

  • Build engaged communities and understand the algorithm for maximum organic reach.

  • Master Facebook advertising and monetization features to generate revenue from your presence.

Details to know

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Taught in English
Recently updated!

March 2026

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Specialization - 20 course series

Facebook Strategy: Effective Content

Facebook Strategy: Effective Content

Course 1, 1 hour

What you'll learn

  • Develop effective strategies for Facebook content

Skills you'll gain

Category: Target Audience
Category: Content Strategy
Category: Customer Insights
Category: Social Media Management
Category: Performance Analysis
Category: Content Development and Management
Category: Content Marketing
Category: Social Media Content
Category: Data-Driven Marketing
Category: Facebook
Category: Social Media Marketing
Category: Social Media Strategy
Category: Content Performance Analysis
Category: Social Media
Facebook Planning: Manage Content Like a Pro

Facebook Planning: Manage Content Like a Pro

Course 2, 1 hour

What you'll learn

  • Plan and manage your Facebook content for consistency and impact

Skills you'll gain

Category: Facebook
Category: Content Strategy
Category: Content Development and Management
Category: Content Management
Category: Social Media Management
Category: Driving engagement
Category: Social Media Content
Category: Digital Marketing Tools
Category: Workflow Management
Category: Calendar Management
Category: Google Workspace
Category: Content Scheduling
Category: Customer Engagement
Category: Live Streaming
Category: Social Media
Category: Content Performance Analysis
Category: Productivity Software
Category: Content Creation
Category: Drive Engagement
Facebook Content Creation Essentials

Facebook Content Creation Essentials

Course 3, 3 hours

What you'll learn

  • Create engaging content for Facebook with ease

Skills you'll gain

Category: Content Creation
Category: Video Production
Category: Facebook
Category: Editing
Category: Social Media Content
Category: Photo Editing
Category: Drive Engagement
Category: Copywriting
Category: Social Media
Category: Graphic and Visual Design
Category: Video Editing
Category: Graphic Design
Category: Videography
Category: Design Elements And Principles
Category: Writing
Category: Driving engagement
Category: Storytelling
Category: AI powered creativity
Category: Photo/Video Production and Technology
Category: Visual Storytelling
Facebook Visuals: Enhance Photography & Design

Facebook Visuals: Enhance Photography & Design

Course 4, 1 hour

What you'll learn

  • Design eye-catching visuals for your Facebook content

Skills you'll gain

Category: Computer Graphic Techniques
Category: Visual Design
Category: Visual Storytelling
Category: Graphic and Visual Design
Category: Design Elements And Principles
Category: Design
Category: Photography
Category: Photo/Video Production and Technology
Category: Content Creation
Facebook Watch: Create Engaging Videos

Facebook Watch: Create Engaging Videos

Course 5, 1 hour

What you'll learn

  • Create and optimize video content for Facebook Watch

Skills you'll gain

Category: Video Production
Category: Facebook
Category: Content Creation
Category: Storytelling
Category: Visual Storytelling
Category: Video Editing
Category: Videography
Category: Media Production
Facebook Storytelling: Write Compelling Stories

Facebook Storytelling: Write Compelling Stories

Course 6, 1 hour

What you'll learn

  • Craft posts that capture attention and encourage interaction on Facebook

Skills you'll gain

Category: Storytelling
Category: Content Creation
Category: Drive Engagement
Category: Copywriting
Category: Writing and Editing
Category: Social Media Content
Category: AI powered creativity
Category: Social Media
Category: Writing
Category: Facebook
Category: Persuasive Communication
Facebook Live: Real-Time Engagement

Facebook Live: Real-Time Engagement

Course 7, 1 hour

What you'll learn

  • Leverage Facebook Live for real-time audience interaction

Skills you'll gain

Category: Customer Engagement
Category: Live Streaming
Category: Content Strategy
Category: Photo/Video Production and Technology
Category: Driving engagement
Category: Social Media Marketing
Category: Social Media Strategy
Category: Video Production
Category: Drive Engagement
Category: Content Scheduling
Category: Social Media Management
Category: Social Media
Category: Facebook
Category: Scheduling
Category: Social Media Content
Facebook Insights: Crack the Algorithm

Facebook Insights: Crack the Algorithm

Course 8, 1 hour

What you'll learn

  • Demystify Facebook’s algorithm to enhance your reach

Skills you'll gain

Category: Driving engagement
Category: Facebook
Category: Content Performance Analysis
Category: Social Media Marketing
Category: Social Media Content
Category: Social Media
Category: Content Marketing
Category: Digital Content
Category: Content Optimization
Category: Content Creation
Category: Content Strategy
Category: Analysis
Category: Social Media Analytics
Facebook Analytics: Optimize Performance

Facebook Analytics: Optimize Performance

Course 9, 1 hour

What you'll learn

  • Use analytics to optimize your Facebook strategies and performance

Skills you'll gain

Category: Social Media Management
Category: Performance Analysis
Category: Marketing Analytics
Category: Social Media Marketing
Category: Digital Analysis
Category: Data-Driven Marketing
Category: Content Strategy
Category: Social Media Analytics
Category: Social Media Strategy
Category: Content Optimization
Category: Driving engagement
Category: Facebook
Category: Content Performance Analysis
Category: Trend Analysis
Category: Social Media Content
Category: Data-Driven Decision-Making
Facebook Optimization: Grow Your Presence

Facebook Optimization: Grow Your Presence

Course 10, 2 hours

What you'll learn

  • Optimize your Facebook page for steady growth

Skills you'll gain

Category: Content Strategy
Category: Content Performance Analysis
Category: Facebook
Category: Social Media Management
Category: Data-Driven Marketing
Category: Content Optimization
Category: Social Media Analytics
Category: Instagram
Category: Social Media Marketing
Category: Marketing Analytics
Category: Promotional Strategies
Category: Social Media Content
Category: Key Performance Indicators (KPIs)
Category: Brand Marketing
Category: Scalability
Category: Web Presence
Category: Data-Driven Decision-Making
Category: Social Media Strategy
Category: Social Media
Category: Analytics
Facebook Growth: Boost Your Engagement

Facebook Growth: Boost Your Engagement

Course 11, 3 hours

What you'll learn

  • Grow your Facebook audience and drive engagement

Skills you'll gain

Category: Drive Engagement
Category: Content Strategy
Category: Community Development
Category: Social Media
Category: Content Scheduling
Category: Social Media Marketing
Category: Social Media Content
Category: Content Creation
Category: Live Streaming
Category: Community Organizing
Category: Facebook
Category: Social Media Strategy
Category: Content Management
Category: Driving engagement
Category: Content Optimization
Category: Social Media Management
Facebook Communities: Maximize Interaction

Facebook Communities: Maximize Interaction

Course 12, 1 hour

What you'll learn

  • Build and nurture active communities on Facebook

Skills you'll gain

Category: Community Development
Category: Drive Engagement
Category: Content Strategy
Category: Rapport Building
Category: Facebook
Category: Driving engagement
Category: Policy Development
Category: Social Media
Category: Social Media Content
Category: Social Media Management
Category: Discussion Facilitation
Category: Social Media Strategy
Facebook Monetization: Collaborate with Brands

Facebook Monetization: Collaborate with Brands

Course 13, 1 hour

What you'll learn

  • Monetize your Facebook content and grow your business

Skills you'll gain

Category: Content Strategy
Category: Paid media
Category: Live Streaming
Category: Social Media Content
Category: Business Planning
Category: Social Media Management
Category: Social Media Marketing
Category: Facebook
Category: Marketing Planning
Category: Social Media Strategy
Category: Goal Setting
Category: Content Marketing
Category: Social Media
Category: Target Audience
Category: New Business Development

What you'll learn

  • Generate targeted social media content: create personalized social media content tailored to different audience segments.

  • Design visually appealing social media posts: use generative AI to craft engaging visuals that complement their social media posts.

  • Analyze and refine content: measure engagement and adjust their content strategy based on performance data

Skills you'll gain

Category: Content Strategy
Category: ChatGPT
Category: Content Creation
Category: Storytelling
Category: Social Media Content
Category: Content Scheduling
Category: Driving engagement
Category: Target Audience
Category: Prompt Engineering
Category: Social Media Marketing
Category: Digital Media Strategy
Category: Drive Engagement
Category: Copywriting
Category: Content Optimization
Category: Content Performance Analysis
Category: User Research
Category: Social Media
Category: Social Media Campaigns
Category: Personalized Campaigns
Category: User Feedback
Create Animated Social Media Posts using Canva

Create Animated Social Media Posts using Canva

Course 15, 2 hours

What you'll learn

  • Develop a new animated social media post using Canva.

  • Utilize the elements tool to create a background for a social media post.

  • Prepare an animated social media post using the text tool in Canva.

Skills you'll gain

Category: Animations
Category: Canva (Software)
Category: Graphic Design
Category: Marketing
Category: Content Creation
Category: Graphic and Visual Design
Category: Collaborative Software
Category: Graphic and Visual Design Software
Category: Social Media
Small Business Marketing Using Facebook

Small Business Marketing Using Facebook

Course 16, 2 hours

What you'll learn

  • Create a Facebook profile and a Facebook business page

  • Learn about the features of your new Facebook business page

  • Learn how to market your small business on social media and communicate with clients

Skills you'll gain

Category: Social Media Marketing
Category: Facebook
Category: Content Performance Analysis
Category: Customer Engagement
Category: Advertising
Category: Content Scheduling
Category: Online Advertising
Category: Content Development and Management
Category: Social Media Management
Category: Target Audience
Category: Driving engagement
Category: Social Media
Category: Marketing Analytics
Category: Social Media Content
Category: Marketing Effectiveness
Category: Digital Advertising
Category: Social Media Campaigns
Category: Drive Engagement
Category: Shared Media
Category: Digital Publishing
Organic Marketing: Facebook Groups For Small Businesses

Organic Marketing: Facebook Groups For Small Businesses

Course 17, 2 hours

What you'll learn

  • Create A client profile & Develop an attractive Facebook account.

  • Target and Leverage Facebook groups & their netiquette.

  • Construct an action plan.

Skills you'll gain

Category: Facebook
Category: Drive Engagement
Category: Business Marketing
Category: Earned Media
Category: Content Creation
Category: Web Presence
Category: Social Media
Category: Target Market
Category: Social Media Marketing
Category: Persona Development
Category: Online Advertising
Category: Social Media Content
Category: Marketing
Category: Target Audience
Category: Prospecting and Qualification
Create a Facebook Business Page

Create a Facebook Business Page

Course 18, 2 hours

What you'll learn

  • Create a detailed Facebook page

  • Setup automated responses and automated messages

  • Add another admin to your Facebook page

Skills you'll gain

Category: Facebook
Category: Instagram
Category: Social Media Management
Category: Marketing
Category: Automation
Category: Social Media
Category: Administration
Category: Web Presence
Category: Marketing Automation
Category: Editing
Category: Customer Communications Management
Category: Social Media Strategy
Get Started with Facebook Ads Manager

Get Started with Facebook Ads Manager

Course 19, 2 hours

What you'll learn

  • Know how to get started with Facebook Ads Manager.

Skills you'll gain

Category: Facebook
Category: Advertising Campaigns
Category: Social Media Campaigns
Category: Social Media
Category: Account Management
Category: Online Advertising
Category: Social Media Marketing
Category: Digital Advertising
Category: User Accounts
Category: Web Presence
Category: Social Media Management
Category: Meta Ads Manager
How to Set Up a Facebook Ads Campaign

How to Set Up a Facebook Ads Campaign

Course 20, 2 hours

What you'll learn

  • Learn how to create a Business Manager account that will allow you to have full control of your presence on Facebook

  • Learn how to make and run ads on Facebook according to a clear objective following the Business objective of your company

Skills you'll gain

Category: Advertising Campaigns
Category: Budgeting
Category: Social Media Campaigns
Category: Campaign Planning
Category: Facebook
Category: Meta Ads Manager
Category: Paid media
Category: Advertising
Category: Target Audience
Category: Marketing
Category: Online Advertising
Category: Digital Marketing
Category: Social Media Management
Category: Digital Advertising
Category: Cost Management
Category: Social Media
Category: Social Media Marketing
Category: Campaign Management

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Nina Ottaviano
28 Courses27,916 learners
Michael Morgan
1 Course1,396 learners
Emmanuel Ibekwe
Coursera
4 Courses14,273 learners

Offered by

Coursera

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