New Product Development For Small Businesses and Start-Ups
You will learn about the process of developing a new product.
You will learn about idea generation & the evaluation processes in product development by using an idea generation model and online resources.
You will use methods to evaluate your product concept through market segmentation, growth potential, and the competition to your product.
In this 1 hr 40 mins long project-based course, you will learn about the process of developing a new product for start-up companies, and small and medium-sized enterprises (SMEs). You will learn about idea generation and the evaluation processes in product development by using an idea generation model and online resources like Google Trends and Amazon. You will use methods to evaluate your product concept through market segmentation, growth potential, and the competition to your product. You will also evaluate a supplier and the cost to your product by analyzing component prices and production rates. By the end of this project, you will be able to create a full retrospective plan for the product launch and understand how and why the specifications are done. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Skills you will develop
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
By the end of Task 1, you will be able to create a new product concept.
By the end of Task 2, you will be able to evaluate the success potential of your product.
By the end of Task 3, you will be able to evaluate a supplier and you will be able to cost your product by analyzing component prices and production rates.
By the end of Task 4, you will be able to create a retro-plan.
By the end of Task 5, you will be able to understand how to specs are built.
How Guided Projects work
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
Reviews
TOP REVIEWS FROM NEW PRODUCT DEVELOPMENT FOR SMALL BUSINESSES AND START-UPS
It's a great intro for SMEs and start-ups for those who never have had prior experience in new product dev and production. The use of trends.google.com and amazon as references are very good tips.
The course is a good foundation for those wanting to learn the general steps for product development.
One of the best course with coursera Thanks for sharing this course with us.!
It was very informative. Will be able to use the principles provided.
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