New Product Development For Small Businesses and Start-Ups

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In this Guided Project, you will:

You will learn about the process of developing a new product.

You will learn about idea generation & the evaluation processes in product development by using an idea generation model and online resources.

You will use methods to evaluate your product concept through market segmentation, growth potential, and the competition to your product.

1hr 40 minutes
Beginner
No download needed
Split-screen video
English
Desktop only

In this 1 hr 40 mins long project-based course, you will learn about the process of developing a new product for start-up companies, and small and medium-sized enterprises (SMEs). You will learn about idea generation and the evaluation processes in product development by using an idea generation model and online resources like Google Trends and Amazon. You will use methods to evaluate your product concept through market segmentation, growth potential, and the competition to your product. You will also evaluate a supplier and the cost to your product by analyzing component prices and production rates. By the end of this project, you will be able to create a full retrospective plan for the product launch and understand how and why the specifications are done. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Skills you will develop

  • Product Concept

  • Product Development

  • Google Sheets

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. By the end of Task 1, you will be able to create a new product concept.

  2. By the end of Task 2, you will be able to evaluate the success potential of your product.

  3. By the end of Task 3, you will be able to evaluate a supplier and you will be able to cost your product by analyzing component prices and production rates.

  4. By the end of Task 4, you will be able to create a retro-plan.

  5. By the end of Task 5, you will be able to understand how to specs are built.

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Instructor

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Frequently Asked Questions

By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.

Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.

Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.

You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.

Guided Projects are not eligible for refunds. See our full refund policy.

Financial aid is not available for Guided Projects.

Auditing is not available for Guided Projects.

At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.

Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.

You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.

More questions? Visit the Learner Help Center.

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