About this Specialization

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In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.
Learner Career Outcomes
50%
Started a new career after completing this specialization.
33%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 7 months to complete
Suggested 2 hours/week
English
Subtitles: English, Japanese, French, Portuguese (Brazilian), Russian, Spanish, Arabic...
Learner Career Outcomes
50%
Started a new career after completing this specialization.
33%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 7 months to complete
Suggested 2 hours/week
English
Subtitles: English, Japanese, French, Portuguese (Brazilian), Russian, Spanish, Arabic...

There are 6 Courses in this Specialization

Course1

Course 1

What is Social?

4.6
stars
3,417 ratings
891 reviews
Course2

Course 2

The Importance of Listening

4.6
stars
1,431 ratings
281 reviews
Course3

Course 3

Engagement & Nurture Marketing Strategies

4.8
stars
1,030 ratings
165 reviews
Course4

Course 4

Content, Advertising & Social IMC

4.7
stars
877 ratings
127 reviews

Offered by

Placeholder

Northwestern University

Frequently Asked Questions

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