Northwestern University
Social Media Marketing Specialization
Northwestern University

Social Media Marketing Specialization

Manage Your Social Strategies. Expand your online audience and establish your social brand in five courses.

Randy Hlavac

Instructor: Randy Hlavac

109,982 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject
4.7

(4,526 reviews)

Beginner level
No prior experience required
1 month
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.7

(4,526 reviews)

Beginner level
No prior experience required
1 month
at 10 hours a week
Flexible schedule
Learn at your own pace

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Taught in English

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Specialization - 6 course series

What is Social?

Course 17 hours4.6 (4,136 ratings)

What you'll learn

Skills you'll gain

Category: Social Marketing
Category: Social Media Marketing
Category: Social Media
Category: A/B Testing

The Importance of Listening

Course 27 hours4.7 (1,621 ratings)

What you'll learn

Skills you'll gain

Category: Social Marketing
Category: Social Media Marketing
Category: Social Media
Category: Influencer Marketing

Engagement & Nurture Marketing Strategies

Course 38 hours4.8 (1,171 ratings)

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Social Media
Category: Budget
Category: Planning

Content, Advertising & Social IMC

Course 48 hours4.7 (1,091 ratings)

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Social Media
Category: Marketing Strategy
Category: A/B Testing

The Business of Social

Course 56 hours4.7 (799 ratings)

What you'll learn

Skills you'll gain

Category: Social Marketing
Category: Social Network
Category: Social Media Marketing
Category: Social Media

Social Marketing Capstone Project

Course 65 hours4.9 (332 ratings)

What you'll learn

Skills you'll gain

Category: Social Marketing
Category: Social Media
Category: Writing
Category: Marketing Strategy

Instructor

Randy Hlavac
Northwestern University
13 Courses265,201 learners

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