Northwestern University
Social Media Marketing Specialization
Northwestern University

Social Media Marketing Specialization

Manage Your Social Strategies. Expand your online audience and establish your social brand in five courses.

Taught in English

Some content may not be translated

Randy Hlavac

Instructor: Randy Hlavac

107,374 already enrolled

Included with Coursera Plus

Specialization - 6 course series

Get in-depth knowledge of a subject

4.7

(4,496 reviews)

Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

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Specialization - 6 course series

Get in-depth knowledge of a subject

4.7

(4,496 reviews)

Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Northwestern University
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Specialization - 6 course series

What is Social?

Course 17 hours4.6 (4,116 ratings)

What you'll learn

Skills you'll gain

Category: Social Marketing
Category: Social Media Marketing
Category: Social Media
Category: A/B Testing

The Importance of Listening

Course 27 hours4.7 (1,617 ratings)

What you'll learn

Skills you'll gain

Category: Social Marketing
Category: Social Media Marketing
Category: Social Media
Category: Influencer Marketing

Engagement & Nurture Marketing Strategies

Course 38 hours4.8 (1,167 ratings)

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Social Media
Category: Budget
Category: Planning

Content, Advertising & Social IMC

Course 48 hours4.7 (1,088 ratings)

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Social Media
Category: Marketing Strategy
Category: A/B Testing

The Business of Social

Course 56 hours4.7 (796 ratings)

What you'll learn

Skills you'll gain

Category: Social Marketing
Category: Social Network
Category: Social Media Marketing
Category: Social Media

Social Marketing Capstone Project

Course 65 hours4.9 (325 ratings)

What you'll learn

Skills you'll gain

Category: Social Marketing
Category: Social Media
Category: Writing
Category: Marketing Strategy

Instructor

Randy Hlavac
Northwestern University
13 Courses261,270 learners

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