Google Digital Marketing & E-commerce Course Cluster 1
Completed by Maria Isabel Ayala on July 23, 2025
Verified learner ·
Badge ID: TND_XceESvmQ_13HhJr5Fw
About this Badge
The Google Digital Marketing & E-Commerce Certification Program is designed to equip you with the essential skills needed to excel in digital marketing and online business. You’ll gain hands-on experience using powerful tools like Google Ads, Google Analytics, and Shopify, preparing you to drive traffic, optimize performance, and boost sales. Coursera access begins when you activate your account and lasts for the full program duration (4 weeks)—so start early and complete your courses on time!
Learning objectives
- Apply SEO and SEM strategies to increase website traffic and customer engagement.
- Identify customer personas and build target audiences for effective digital marketing.
- Explain the marketing funnel and its role in shaping the customer journey.
- Define digital marketing and e-commerce roles and their functions within an organization.
Skills learned
- Search Engine Marketing
- Marketing Strategy and Techniques
- Social Media Marketing
- Marketing Strategies
- Marketing Channel
- Content Marketing
- Search Engine Optimization
- Digital Marketing
- Web Analytics and SEO
- Marketing Analytics
- Brand Awareness
- Target Audience
- Lead Generation
- Customer Acquisition Management
- Customer Engagement
- Performance Measurement
- Persona Development
- Advertising
- Data Storytelling
- Branding
- Customer Analysis
- Marketing
- Data-Driven Decision-Making
- E-Commerce
Learning content completed
Some of the content and skills presented have been contributed by the content provider.