Marketing Coordinator Salary Guide (2026)

Key takeaways

Marketing coordinator salaries vary based on experience, education, industry, and location.

• In the United States, the average marketing coordinator salary typically ranges from about $48,000 to $66,000 [1, 2, 3, 4, 5].

• Marketing coordinators often balance administrative support with hands-on work, including content creation, event coordination, digital marketing, and performance tracking.

• You can build a foundation for a marketing coordinator role by earning a bachelor's degree and developing skills in areas like digital marketing, social media, and campaign planning.

Learn more about what marketing coordinators do, how pay varies, and what influences your career growth in this role. If you're ready to start building digital marketing skills, enroll in the Google Digital Marketing & E-commerce Professional Certificate. In around six months, you can earn a shareable certificate.

What do marketing coordinators do?

Marketing coordinators manage the planning and execution of marketing projects, such as social media campaigns or web content. In some cases, you have more of an administrative role working within a larger team. You may also do more hands-on work, such as creating website content, planning event calendars, and designing marketing materials. Furthermore, you could assist in monitoring sales performance while investigating current market trends.

Marketing coordinator duties and responsibilities

Depending on the company you work for and how many team members you have, the exact roles and responsibilities you have as a marketing coordinator will vary. You may spend time collecting data and researching the market to identify opportunities or marketing strategies. You could help execute marketing events and activities, from attending trade events to writing ad copy. In this role, you may also implement digital marketing strategies and monitor metrics like search engine optimization (SEO).

What is the average marketing coordinator salary?

According to various career aggregate websites, the average marketing coordinator salary in the United States can range from $48,326 to $66,000 as of December 2025. The exact data breaks down as follows [1, 2, 3, 4, 5]:

Salary information from Glassdoor represents the median total pay. This figure includes base salary and additional pay, which may represent profit-sharing, commissions, bonuses, or other compensation.

Factors that impact the average salary for marketing coordinators 

Average salaries for marketing coordinators vary across the US. Factors like your highest level of education, the number of years you’ve worked in similar roles, and where you live and work geographically will play a role in the exact amount of money you make. Take a closer look at each of these variables below. 

Build job-ready skills with Coursera Plus

Start 7-day free trial

• 
• 
• 
• 

Start 7-day free trial

Education

Typically, higher education levels equate to higher levels of work you’re qualified for. In some cases, this higher level of education can also translate into a higher salary. According to Zippia, 80 percent of marketing coordinators have earned a bachelor’s degree, 8 percent have an associate degree, 7 percent have a master’s, and 5 percent have a high school diploma or another degree [6]. 

Additionally, Zippia offers insight into how education can affect the average salary of a marketing coordinator, as follows [1]: 

• Associate: $42,348

• Bachelor’s degree: $49,238

• Master’s degree: $55,315

• Doctorate: $55,773

Read more: 10 Most Popular College Majors

Experience

An experienced marketing coordinator will typically earn more than an entry-level marketing coordinator. Gaining experience in this or similar roles can help you increase your earning potential. The following salary data shows the median total salaries marketing coordinators earn based on years of experience, according to Glassdoor [2]:

• 0–1 years: $63,000

• 1–3 years: $68,000

• 4–6 years: $74,000

• 7–9 years: $76,000

• 10–14 years: $81,000

• 15 or more years: $87,000

*The total salary data is sourced from Glassdoor as of December 2025.

Industry 

Many different industries engage in marketing, and the type of industry you work in is another factor in how much you can expect to earn as a marketing coordinator. Zippia offers a breakdown of the average marketing coordinator salary by industry, and the top nine industries with the highest salaries are as follows [1]: 

• Technology: $53,831

• Professional: $52,893

• Real estate: $50,071

• Manufacturing: $49,849

• Finance: $48,238

• Health care: $48,037

• Media: $46,733

• Retail: $46,564

• Hospitality: $46,033

Location

Geographic location will also affect the average marketing coordinator salary. For example, the highest-paying state, New Jersey, has an average salary of $60,306. The lowest-paying state, on the other hand, is Wyoming, which has an average salary of $25,873, according to Zippia [1]. 

Examining the average marketing coordinator's salary by city can help you better understand how much you might earn in your area. 

Highest-paying states

The five highest-paying states or districts, besides New Jersey, for marketing coordinators are [1]: 

• New York: $56,485

• Delaware: $55,290

• District of Columbia: $54,837

• Connecticut: $52,525

Lowest paying states

At the lower end of the scale, the five lowest-paying states for marketing coordinators, alongside Wyoming, are [1]: 

• North Dakota: $27,206

• Montana: $29,656

• Utah: $31,699

• Nebraska: $33,832

Company

Which company you work for is also a factor that could affect the amount of money you earn. According to Glassdoor, the median total salary of the highest-paying companies for marketing coordinators includes [2]: 

• X: $111,000 to $175,000

• Meta: $110,000 to $175,000

• Genentech: $99,000 to $145,000

• Gilead Sciences: $89,000 to $139,000

• Stripe: $108,000 to $167,000

• Nvidia: $101,000 to $169,000

• Google Cloud: $93,000 to $158,000

• Qk4: $93,000 to $147,000

• Razer: $87,000 to $141,000

• Tubi: $88,000 to $146,000

*The total salary data is sourced from Glassdoor as of December 2025.

How to become a marketing coordinator 

Entering this profession requires a robust skill set and (usually) a bachelor’s degree. As a marketing coordinator, you may specialize in one or more areas of marketing or gain a broad set of skills that encompass them all, which you can explore while getting a degree. 

1. Obtain a bachelor's degree.

You’ll likely need to get your bachelor’s degree to enter the field as a marketing coordinator. Although joining the field with alternative credentials is possible, employers usually ask for a bachelor’s degree. Typical areas of study for marketing coordinators include business, marketing, communication, and English.

2. Strengthen your marketing skills.

To start a career as a marketing coordinator, you will need to gather marketing skills either as part of your education or through additional training. 

Some common skills include: 

• Digital marketing

• Customer service

• PowerPoint

• Press releases

• Web content management

• Social media marketing

• Event planning

• Video production

• Campaign planning

• Strategic planning

Marketing coordinator job outlook

Although the US Bureau of Labor Statistics (BLS) does not call out marketing coordinators individually, it does list an overall growth rate of 6 percent for advertising, promotions, and marketing managers from 2024 to 2034 [18]. This forecast translates to roughly 36,400 annual job openings, on average, throughout the forecast period.

Similar job titles

Are you interested in marketing coordination but open to similar positions in the field? The following are three other job titles that require skills comparable to those of a marketing coordinator.

1. Marketing and events coordinator

Average annual US salary: $70,000 [19]

Requirements: Bachelor’s degree in business, marketing, communication, public relations, or related field 

As a marketing and events coordinator, you will be responsible for planning and executing marketing events, maintaining vendor (supplier or service provider) relationships, and monitoring expenses. Specifically, you could be responsible for planning a calendar of events in accordance with vendors, staff, and other stakeholders. Depending on the position, you may be responsible for different areas of marketing, such as digital marketing or social media promotion, particularly regarding the events you are planning. 

2. Marketing administrator

Average annual US salary: $64,000 [20]

Requirements: Bachelor’s degree in business, marketing, communication, psychology, or related field 

As a marketing administrator, you will work with a creative team to design promotional materials, find ways to increase profit, and monitor industry trends and consumer behavior patterns. You will also help shape and manage marketing activities, including digital marketing, social media promotion, website management, and organizing new marketing campaigns. 

3. Marketing communications coordinator

Average annual US salary: $74,000 [21]

Requirements: Bachelor’s degree in communication, business, marketing, English, or related field 

The marketing communications coordinator role entails working closely with promotions and communications teams to facilitate public and media relations. Your essential job duties revolve around managing the company’s brand image. This may include evaluating website and marketing performance using analytical tools such as Google Analytics or managing social media mentions of your organization. You will develop content, work with search engine optimization, and complete other tasks to help promote brand awareness. 

Build job-ready skills with Coursera Plus

Start 7-day free trial

• 
• 
• 
• 

Start 7-day free trial

Explore our free resources for marketing professionals 

Exploring a new career path in marketing? Subscribe to our LinkedIn newsletter, Career Chat, to keep up with industry trends and insights. Or, take a look at these free digital marketing resources to keep learning more:

• Watch on YouTube: Digital Marketing Explained in 5 Minutes

• Bookmark this page: Digital Marketing Terms: Key Definitions & Glossary

• Read this story: Marketing Career Path: How I Became a Brand Marketing Manager at Coursera

Accelerate your career growth with a Coursera Plus subscription. When you enroll in either the monthly or annual option, you’ll get access to over 10,000 courses.

Build job-ready skills with Coursera Plus

Start 7-day free trial

• 
• 
• 
• 

Start 7-day free trial