• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Active Listening For Professionals

    Skills you'll gain: Active Listening, Social Skills, Emotional Intelligence, Empathy & Emotional Intelligence, Professional Development, Interpersonal Communications, Personal Development, Empathy, Relationship Building, Constructive Feedback, Communication, Non-Verbal Communication, Client Services

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Economic Signals for Financial Success

    Skills you'll gain: Financial Forecasting, Revenue Forecasting, Market Dynamics, Forecasting, Market Data, Market Trend, Demand Planning, Financial Data, Customer Demand Planning, Trend Analysis, Market Analysis, Consumer Behaviour

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Starweaver

    Innovations in Lithium Battery Technology

    Skills you'll gain: Sustainable Technologies, Sustainable Engineering, Production Process, Sustainable Design, Environmental Engineering, Sustainable Development, Sustainability Standards, Electronic Components, Environmental Issue, Manufacturing Operations, Basic Electrical Systems, Energy and Utilities, Electrical Power, Manufacturing Processes, Chemistry, Materials science, Quality Assurance, Emerging Technologies, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Marketplace Data with Power BI & DAX

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Data Analysis, Market Data, Data-Driven Decision-Making, Analytics, Business Reporting, Business Analytics, Business Intelligence, Data Modeling, Market Analysis, Customer Analysis, Product Knowledge, Data Transformation, Consumer Behaviour, Star Schema, Interactive Data Visualization

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Monetization Models To Boost Lifetime Customer Value (LTV)

    Skills you'll gain: Revenue Management, Upselling, Customer Retention, Cross Selling, Market Trend, Customer Acquisition Management, Business Modeling, Competitive Analysis, Product Strategy, Consumer Behaviour, Sustainable Business, Growth Strategies

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Éthique, culture et perspectives mondiales

    Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Responsiveness, Culture, Branding, Cultural Diversity, Intercultural Competence, Cultural Sensitivity, Global Marketing, Stakeholder Management, Stakeholder Analysis, Stakeholder Engagement, Stakeholder Communications, Consumer Behaviour, Decision Making, Case Studies

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Public Health Principles: Systems and Strategies

    Skills you'll gain: Health Policy, Public Health, Public Health and Disease Prevention, Systems Thinking, Health Promotion, Program Evaluation, Health Systems, Health Equity, Epidemiology, Community Health, Health Informatics, Media and Communications, Emergency Response, Collaboration, Communication, Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    REST Assured Java - Creating a Book Store Application

    Skills you'll gain: API Testing, Restful API, Authentications, Test Automation, Test Script Development, Application Programming Interface (API), Software Testing, Authorization (Computing), Java Programming, Java, User Accounts

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Economía y bienestar: decisiones que mejoran tu calidad de vida

    Skills you'll gain: Economic Development, Economics, Policy, and Social Studies, Public Policies, Socioeconomics, Economics, Social Studies, Social Sciences, Behavioral Economics, Policy Analysis, Sociology, Psychology, Data Collection

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Creating Global Brands with Jagdish Sheth

    Skills you'll gain: Global Marketing, Branding, Brand Strategy, Brand Marketing, Brand Management, Brand Awareness, Diversity Marketing, Marketing, Benchmarking

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply R for Predictive Analytics and Machine Learning

    Skills you'll gain: Predictive Modeling, Model Evaluation, Data Visualization, Statistical Analysis, Predictive Analytics, Feature Engineering, Classification And Regression Tree (CART), Data Mining, Advanced Analytics, Statistical Modeling, Risk Modeling, R (Software), R Programming, Data Preprocessing, Data Cleansing, Transaction Processing, Unsupervised Learning, Model Training, Model Optimization, Machine Learning

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    Modern Game Design Mastery with AI

    Skills you'll gain: Unity Engine, Artificial Intelligence and Machine Learning (AI/ML), Video Game Development, AI Integrations, Generative AI, Animation and Game Design, Agentic systems, Game Theory, Algorithms, Responsible AI, Design, Design and Product, Animations

    Advanced · Course · 1 - 3 Months

1…104105106…123

In summary, here are 10 of our most popular consumer behavior courses

  • Active Listening For Professionals: Alex Genadinik
  • Analyze Economic Signals for Financial Success: Coursera
  • Innovations in Lithium Battery Technology: Starweaver
  • Analyze Marketplace Data with Power BI & DAX: EDUCBA
  • Monetization Models To Boost Lifetime Customer Value (LTV): Alex Genadinik
  • Éthique, culture et perspectives mondiales: University of Illinois Urbana-Champaign
  • Public Health Principles: Systems and Strategies : Coursera
  • REST Assured Java - Creating a Book Store Application: EDUCBA
  • Economía y bienestar: decisiones que mejoran tu calidad de vida: Universidad de Palermo
  • Creating Global Brands with Jagdish Sheth: Kennesaw State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok