Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Skills you'll gain: Social Media Campaigns, Social Media Marketing, Paid media, Digital Media Strategy, Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Digital Marketing, Pay Per Click Advertising, Marketing Strategy and Techniques, Owned Media, Marketing Planning, Earned Media, Marketing Design, Analytics
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Branding, Digital Marketing, Marketing Design, Marketing, Web Content, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Northwestern University
Skills you'll gain: Real Time Data, Social Media Content, Social Media, Social Media Marketing, Big Data, Crisis Management, Analytics, Content Marketing, Social Media Strategy, Text Mining, Data-Driven Decision-Making, Competitive Analysis, Brand Strategy
Mixed · Course · 1 - 4 Weeks

University of Alberta
Skills you'll gain: Software Architecture, Unified Modeling Language, Software Design, Product Family Engineering, Software Systems, Software Development, Software Documentation, Software Design Patterns, Middleware, Maintainability, Application Deployment, Scalability, Databases
Intermediate · Course · 1 - 4 Weeks

The State University of New York
Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, R Programming, Statistical Analysis, Model Evaluation, Data Analysis, Data Visualization, Mathematical Modeling, Statistical Modeling, Correlation Analysis, Probability & Statistics, Descriptive Statistics, Statistical Inference, Software Installation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: R Programming, Data Structures, Data Analysis, Integrated Development Environments, Data Science, Programming Principles, Data Import/Export, Web Scraping, Jupyter, Data Manipulation
Beginner · Course · 1 - 3 Months

Duke University
Skills you'll gain: MLOps (Machine Learning Operations), Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), PyTorch (Machine Learning Library), Containerization, Tensorflow, Rust (Programming Language), Microsoft Copilot, DevOps, Hugging Face, Applied Machine Learning, Cloud Solutions, CI/CD, Machine Learning, Serverless Computing, Docker (Software), GitHub, Big Data
Advanced · Course · 1 - 3 Months

Skills you'll gain: Logistic Regression, SAS (Software), Predictive Modeling, Model Evaluation, Predictive Analytics, Statistical Hypothesis Testing, Statistical Analysis, Correlation Analysis, Statistical Modeling, Regression Analysis, Statistical Methods, Probability & Statistics, Classification And Regression Tree (CART), Big Data, Plot (Graphics), Data Analysis, Model Deployment, Statistical Inference, Statistical Machine Learning, Feature Engineering
Intermediate · Professional Certificate · 3 - 6 Months
University of California San Diego
Skills you'll gain: Usability, Graphic and Visual Design, Usability Testing, User Interface (UI) Design, Design, Interaction Design, Human Computer Interaction, User Experience Design, Prototyping, Design Elements And Principles, Layout Design, Human Centered Design, Web Design and Development, Typography, Design Research, A/B Testing
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Lakes, Cloud Engineering, Data Warehousing, Data Infrastructure, Google Cloud Platform, Data Architecture, Data Pipelines, Cloud Storage, Big Data, Data Processing, Data Transformation, SQL
Intermediate · Course · 1 - 3 Months
University of Michigan
Skills you'll gain: Text Mining, Data Preprocessing, Natural Language Processing, Pandas (Python Package), Scikit Learn (Machine Learning Library), Classification Algorithms, Feature Engineering, Data Manipulation, Python Programming, Unsupervised Learning, Supervised Learning
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Feasibility Studies, Plant Operations and Management, Project Finance, Electric Power Systems, Electrical Power, Energy and Utilities, Engineering, Basic Electrical Systems, Sustainable Technologies, Systems Of Measurement, Project Implementation, Financial Analysis, Market Dynamics, Climate Change Mitigation, Project Management Life Cycle, Construction Management, Emerging Technologies, Project Management, Environmental Issue, Mechanical Engineering
Beginner · Specialization · 3 - 6 Months