Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: Statistical Hypothesis Testing, Sampling (Statistics), Regression Analysis, Bayesian Statistics, Statistical Analysis, Probability & Statistics, Statistical Inference, Statistical Methods, Statistical Modeling, Linear Algebra, Probability, Probability Distribution, R Programming, Biostatistics, Data Science, Statistics, Mathematical Modeling, Data Analysis, Data Modeling, Applied Mathematics
Advanced · Specialization · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Model Evaluation, Analytical Skills, Data Ethics, Predictive Modeling, Data Analysis, Regression Analysis, Natural Language Processing, Data Mining, Predictive Analytics, Statistical Analysis, Analytics, Data Strategy, Data Science, Social Media, Customer Analysis, Text Mining, Business Analytics, Decision Tree Learning, Supervised Learning, Cloud Computing
Beginner · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Stakeholder Management, Product Management, Product Development, New Product Development, Wireframing, Financial Statements, Product Design, User Experience Design, Team Leadership, Prototyping, Competitive Analysis, Commercialization, Product Lifecycle Management, Financial Modeling, Value Propositions, Proposal Writing, Innovation, Target Market, Market Opportunities, Ideation
Beginner · Specialization · 3 - 6 Months

National Taiwan University
Skills you'll gain: Operations Research, Mathematical Modeling, Process Optimization, Applied Mathematics, Process Improvement and Optimization, Business Modeling, Industrial Engineering, Operations Management, Resource Allocation, Business Analytics, Inventory Management System, Case Studies, Microsoft Excel, Scheduling, Linear Algebra, Decision Making, Portfolio Management, Algorithms
Beginner · Course · 1 - 3 Months

DeepLearning.AI
Skills you'll gain: Artificial Intelligence, AI Product Strategy, Artificial Neural Networks, Deep Learning, Business Analytics, Responsible AI, Data Ethics, Machine Learning, Digital Transformation, Data Science
Beginner · Course · 1 - 4 Weeks

University of Washington
Skills you'll gain: Unsupervised Learning, Bayesian Statistics, Applied Machine Learning, Data Mining, Statistical Machine Learning, Statistical Inference, Text Mining, Statistical Modeling, Machine Learning Algorithms, Unstructured Data, Machine Learning, Scalability, Data Structures, Distributed Computing, Probability Distribution, Algorithms
Mixed · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Sheets, Spreadsheet Software, Excel Formulas, Pivot Tables And Charts, Collaborative Software, Data Sharing, Data Presentation, Data Visualization, Data Visualization Software, Data Analysis, Data Import/Export, Data Management
Beginner · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Presentations, SQL, Descriptive Statistics, Data Storytelling, Data Analysis, Peer Review, Exploratory Data Analysis, Statistical Analysis, Data Modeling, Performance Metric, Business Analytics, Text Mining, Data Science, Target Audience, Data Manipulation, Proposal Development
Intermediate · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Apache Spark, Apache Hadoop, Data Integration, Big Data, Data Processing, Data Pipelines, Data Management, Analytics, Splunk, Jupyter, MongoDB, Database Systems, NoSQL, PostgreSQL
Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Marketing Automation, Sales Management, Customer Engagement, Customer Relationship Management (CRM) Software, Sales Process, Microsoft 365, Resource Allocation, Microsoft Teams, Sales Operations, Lead Generation, Service Management, Marketing, Customer Data Management, Power BI, Customer Service, Customer Insights, Scheduling
Beginner · Course · 1 - 3 Months

Skills you'll gain: PyTorch (Machine Learning Library), Convolutional Neural Networks, Artificial Neural Networks, Image Analysis, Deep Learning, Tensorflow, Artificial Intelligence and Machine Learning (AI/ML), Logistic Regression, Regression Analysis, Supervised Learning, Classification Algorithms, Model Evaluation
Intermediate · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Advertising, Media and Communications, Vocabulary, Literacy, Learning Strategies, Online Advertising, Journalism, Cultural Diversity, English Language, Facebook, Grammar
Mixed · Course · 1 - 3 Months