Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: Calculus, Applied Mathematics, Data Modeling, Estimation, Graphing, Mathematical Modeling, Algebra, Cost Estimation, Mathematical Software, Engineering Calculations, Linear Algebra, Trigonometry, Operations Research, Data Analysis, Advanced Mathematics, Derivatives, Mathematical Theory & Analysis, Geometry
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Animations, Social Media Content, Motion Graphics, Social Media Marketing, Graphic Design, Graphic and Visual Design, Content Creation, Multimedia, Organizational Skills, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Dataflow, Google Cloud Platform, Data Pipelines, Feature Engineering, Real Time Data, Tensorflow, Data Lakes, Apache Spark, Dashboard, Apache Kafka, Big Data, Serverless Computing, Data Warehousing, Unstructured Data, Applied Machine Learning, Data Management, Data Infrastructure, Cloud Engineering, Cloud Storage, PySpark
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Storytelling, Social Media Content, Creative Design, Graphic Design, Content Creation, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization Software, Data Visualization, Dashboard, Ggplot2, Plot (Graphics), Shiny (R Package), R Programming, Leaflet (Software), Data Analysis, Scatter Plots, Box Plots, Data Science, Spatial Data Analysis, Histogram, UI Components, User Interface (UI)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Rmarkdown, Stakeholder Communications, Data Ethics, Data-Driven Decision-Making, Data Cleansing, Tableau Software, Spreadsheet Software, Data Validation, Data Visualization Software, Ggplot2, Data Integration, Data Literacy, Dashboard, Data Integrity, Data Collection, Case Studies, Interviewing Skills
Beginner · Professional Certificate · 3 - 6 Months
Northwestern University
Skills you'll gain: Healthcare Industry Knowledge, Public Speaking, Professionalism, Leadership, Relationship Building, Personal Development
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Canva (Software), Oral Expression, Public Speaking, Verbal Communication Skills, Communication, Multimedia
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado System
Skills you'll gain: Responsible AI, Agentic systems, Data Ethics, Machine Learning Algorithms, Data Governance, Health Systems, Health Informatics, Artificial Intelligence, Analytics, Digital Transformation, Healthcare Industry Knowledge, Healthcare Ethics, Artificial Intelligence and Machine Learning (AI/ML), Human Factors (Security), Generative AI Agents, Machine Learning, Health Technology, Health Information Management, Information Technology, Information Systems
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Blogs, Social Media Management, Facebook, Social Media, Instagram, Social Media Marketing, Automation, Content Management Systems, User Accounts, Advertising, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: MySQL Workbench, Extract, Transform, Load, Data Modeling, Database Design, MySQL, Data Warehousing, Database Management, Databases, Relational Databases, Database Architecture and Administration, Advanced Analytics, Data Analysis, Data Visualization Software
Intermediate · Course · 1 - 4 Weeks
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Mergers & Acquisitions, Business Strategy, Customer Retention, Growth Strategies, Competitive Analysis, E-Commerce, Market Analysis, Consumer Behaviour, Market Share, Regulatory Compliance
Mixed · Course · 1 - 3 Months