Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Sciences Po
Skills you'll gain: Data Governance, Social Sciences, Digital Transformation, Economics, Policy, and Social Studies, Data Security, Governance, Data Ethics, Data Analysis, Data-Driven Decision-Making, Big Data, Political Sciences, Economics, Information Privacy, Policy Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Target Market, Marketing Planning, Marketing, Sales Process, Marketing Effectiveness, Marketing Strategy and Techniques, Marketing Analytics, Sales Strategy, Branding, Digital Marketing, Sales, Revenue Management, Business Metrics
Mixed · Course · 1 - 4 Weeks

Queen Mary University of London
Skills you'll gain: Research Reports, Statistical Hypothesis Testing, Survey Creation, Research Design, Statistical Analysis, Data Collection, Quantitative Research, Research Methodologies, Data Preprocessing, Probability & Statistics, Descriptive Statistics, Data Literacy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Infographics, Diagram Design, Data Visualization, Data Sharing, Graphic and Visual Design Software, Graphic Design, Business Analytics
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Graphic and Visual Design Software, Infographics, Graphic Design, Design, Visualization (Computer Graphics), User Accounts, Google Workspace, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Visualization Software, Data Modeling, Dashboard, Interactive Data Visualization, Data Presentation, Data Processing, Data Storytelling, Data Transformation, Data Preprocessing, Data Integration, Data Cleansing, Data Import/Export, Data Analysis, Data Quality, Key Performance Indicators (KPIs)
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Advertising Campaigns, Brand Awareness, Campaign Management, Lead Generation, Online Advertising, Advertising, Marketing, Target Audience, Drive Engagement
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Adobe InDesign, Layout Design, Color Theory, Typography, Photo Editing, Graphic Design, Design, Digital Design, Design Software
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Data Visualization Software, Data Visualization, Dashboard, Interactive Data Visualization, SQL Server Reporting Services, Google Cloud Platform, Big Data
Intermediate · Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Business Planning, Organizational Strategy, Business Analysis, Market Analysis, Business Acumen, Market Dynamics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis
Advanced · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Value Propositions, Business Strategy, Innovation, Strategic Marketing, Customer Insights, New Product Development, Entrepreneurship, Continuous Improvement Process, Competitive Analysis, Case Studies, Problem Solving, Critical Thinking
Beginner · Course · 1 - 4 Weeks