• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of California, Irvine

    External Communications Channels

    Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Marketing, Social Media Management, Social Media, Stakeholder Communications, Marketing Communications, Branding, Brand Strategy, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications, Corporate Sustainability, User Feedback

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Grab Data Fast with Vertical and Horizontal LOOKUP

    Skills you'll gain: Google Sheets, Spreadsheet Software, Excel Formulas, Data Import/Export, Data Presentation, Data Literacy, Data Analysis, Business Analysis

    3.7
    Rating, 3.7 out of 5 stars
    ·
    75 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • M

    Microsoft

    Data Extract, Transform, and Load in Power BI

    Skills you'll gain: Extract, Transform, Load, Power BI, Data Transformation, Data Cleansing, Query Languages, Data Integration, Data Analysis, Data Integrity, Anomaly Detection, Data Storage, Data Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea imprimibles digitales de enseñanza con Canva

    Skills you'll gain: Canva (Software), Design, Design Elements And Principles, Graphic and Visual Design, Digital Design, Graphic Design, Developing Training Materials, Color Theory, Journals, Digital Publishing, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    Genentech

    Data Sciences in Pharma - Patient Centered Outcomes Research

    Skills you'll gain: Clinical Trials, Clinical Research, Pharmaceuticals, Drug Development, Psychological Evaluations, Patient Evaluation, Pharmaceutical Terminology, Clinical Assessment, Quantitative Research, Psychosocial Assessments, Data Literacy, Patient Observation, Patient-centered Care, Oncology, Statistical Methods, Data Science, Statistical Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    23 reviews

    Intermediate · Course · 1 - 4 Weeks

  • M

    Macquarie University

    Statistics and Data Analysis with Excel: Intermediate

    Skills you'll gain: Pivot Tables And Charts, Interactive Data Visualization, Data Visualization, Statistical Inference, Data Visualization Software, Data Presentation, Correlation Analysis, Microsoft Excel, Data Literacy, Spreadsheet Software, Probability & Statistics, Statistics, Regression Analysis, Statistical Hypothesis Testing, Data Analysis, Statistical Methods, Excel Formulas, Statistical Analysis, Sampling (Statistics), Statistical Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Michigan

    Human Capital: Foundations and Essentials

    Skills you'll gain: Human Capital, Human Resources, Human Resources Management and Planning, Human Resource Strategy, Human Resource Management, HR Tech, People Analytics, Employee Engagement, Workforce Development, Compensation Management, Compensation and Benefits, Occupational Safety And Health, Legal Risk, Labor Law, Organizational Leadership, Health And Safety Standards, Communication Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    SkillUp

    Generative AI: Elevate your Business Intelligence Career

    Skills you'll gain: Interactive Data Visualization, Business Intelligence, Data Presentation, Infographics, Data Visualization, Dashboard Creation, Generative AI, Data Ethics, Large Language Modeling, Responsible AI, Artificial Intelligence, LLM Application, Query Languages, SQL, Data Analysis, Presentations, Natural Language Processing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    36 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Science for Professionals

    Skills you'll gain: Predictive Modeling, Data Visualization, Predictive Analytics, Statistical Analysis, Data Manipulation, Data Analysis, Data Science, Statistical Methods, Data Visualization Software, Statistics, Data Wrangling, Data Cleansing, Analytics, Data Preprocessing, Data-Driven Decision-Making, Business Analytics, Model Evaluation, Data Collection, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze Global Logistics: A Strategic Supply Chain Case

    Skills you'll gain: Supply Chain, Logistics Management, Supply Chain Systems, Business Planning, Market Analysis, Process Design, Business Analysis Tools, Performance Improvement, Plan Execution, Cost Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    How To Land the Job You Want (Capstone Project)

    Skills you'll gain: Marketing Planning, Interviewing Skills, Strategic Marketing, Campaign Planning, Visionary, Target Market, Personalized Campaigns, Lifelong Learning, Presentations, Oral Expression, Professional Development, Business Writing, Verbal Communication Skills, Storytelling, Writing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Mixed · Course · 1 - 3 Months

  • S

    SkillUp

    Overview: Six Sigma and the Organization

    Skills you'll gain: Six Sigma Methodology, Lean Methodologies, Lean Six Sigma, Operational Excellence, Process Improvement, Stakeholder Engagement, Stakeholder Management, Solution Design, Quality Improvement, Business Process, Process Development, Business Process Management, Process Improvement and Optimization, Quality Management, Organizational Strategy, Continuous Improvement Process, Process Analysis, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    50 reviews

    Beginner · Course · 1 - 4 Weeks

1…264265266…499

In summary, here are 10 of our most popular marketing analytics courses

  • External Communications Channels: University of California, Irvine
  • Grab Data Fast with Vertical and Horizontal LOOKUP : Coursera
  • Data Extract, Transform, and Load in Power BI: Microsoft
  • Crea imprimibles digitales de enseñanza con Canva : Coursera
  • Data Sciences in Pharma - Patient Centered Outcomes Research: Genentech
  • Statistics and Data Analysis with Excel: Intermediate: Macquarie University
  • Human Capital: Foundations and Essentials: University of Michigan
  • Generative AI: Elevate your Business Intelligence Career: SkillUp
  • Data Science for Professionals: Coursera
  • Analyze Global Logistics: A Strategic Supply Chain Case: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok