Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California, Irvine
Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Marketing, Social Media Management, Social Media, Stakeholder Communications, Marketing Communications, Branding, Brand Strategy, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications, Corporate Sustainability, User Feedback
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Sheets, Spreadsheet Software, Excel Formulas, Data Import/Export, Data Presentation, Data Literacy, Data Analysis, Business Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Extract, Transform, Load, Power BI, Data Transformation, Data Cleansing, Query Languages, Data Integration, Data Analysis, Data Integrity, Anomaly Detection, Data Storage, Data Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Design, Design Elements And Principles, Graphic and Visual Design, Digital Design, Graphic Design, Developing Training Materials, Color Theory, Journals, Digital Publishing, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Clinical Trials, Clinical Research, Pharmaceuticals, Drug Development, Psychological Evaluations, Patient Evaluation, Pharmaceutical Terminology, Clinical Assessment, Quantitative Research, Psychosocial Assessments, Data Literacy, Patient Observation, Patient-centered Care, Oncology, Statistical Methods, Data Science, Statistical Analysis
Intermediate · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Pivot Tables And Charts, Interactive Data Visualization, Data Visualization, Statistical Inference, Data Visualization Software, Data Presentation, Correlation Analysis, Microsoft Excel, Data Literacy, Spreadsheet Software, Probability & Statistics, Statistics, Regression Analysis, Statistical Hypothesis Testing, Data Analysis, Statistical Methods, Excel Formulas, Statistical Analysis, Sampling (Statistics), Statistical Software
Intermediate · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Human Capital, Human Resources, Human Resources Management and Planning, Human Resource Strategy, Human Resource Management, HR Tech, People Analytics, Employee Engagement, Workforce Development, Compensation Management, Compensation and Benefits, Occupational Safety And Health, Legal Risk, Labor Law, Organizational Leadership, Health And Safety Standards, Communication Strategies
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Interactive Data Visualization, Business Intelligence, Data Presentation, Infographics, Data Visualization, Dashboard Creation, Generative AI, Data Ethics, Large Language Modeling, Responsible AI, Artificial Intelligence, LLM Application, Query Languages, SQL, Data Analysis, Presentations, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Predictive Modeling, Data Visualization, Predictive Analytics, Statistical Analysis, Data Manipulation, Data Analysis, Data Science, Statistical Methods, Data Visualization Software, Statistics, Data Wrangling, Data Cleansing, Analytics, Data Preprocessing, Data-Driven Decision-Making, Business Analytics, Model Evaluation, Data Collection, Machine Learning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Supply Chain, Logistics Management, Supply Chain Systems, Business Planning, Market Analysis, Process Design, Business Analysis Tools, Performance Improvement, Plan Execution, Cost Management
Mixed · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Marketing Planning, Interviewing Skills, Strategic Marketing, Campaign Planning, Visionary, Target Market, Personalized Campaigns, Lifelong Learning, Presentations, Oral Expression, Professional Development, Business Writing, Verbal Communication Skills, Storytelling, Writing
Mixed · Course · 1 - 3 Months

Skills you'll gain: Six Sigma Methodology, Lean Methodologies, Lean Six Sigma, Operational Excellence, Process Improvement, Stakeholder Engagement, Stakeholder Management, Solution Design, Quality Improvement, Business Process, Process Development, Business Process Management, Process Improvement and Optimization, Quality Management, Organizational Strategy, Continuous Improvement Process, Process Analysis, Data Analysis
Beginner · Course · 1 - 4 Weeks