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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Create Striking Real Estate Instagram Posts in Canva

    Skills you'll gain: Canva (Software), Animations, Instagram, Creative Design, Social Media Content, Graphics Software, Content Creation, Graphic Design, Design Elements And Principles, Design, Design Software, Real Estate

    ★ 4.1 (34) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Basic Statistics in Python (Correlations and T-tests)

    Skills you'll gain: Exploratory Data Analysis, Plot (Graphics), Box Plots, Correlation Analysis, Data Visualization, Scatter Plots, Data Cleansing, Statistical Visualization, Data Preprocessing, Data Manipulation, Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Data Analysis, Probability & Statistics, Statistical Methods, Python Programming

    ★ 4.3 (35) · Beginner · Guided Project · Less Than 2 Hours

  • H

    Harvard Business Review

    Leadership for Everyone

    Skills you'll gain: Diversity and Inclusion, Diversity Training, Business Planning, Diversity Awareness, Diversity Programs, Diversity Equity and Inclusion Initiatives, Strategic Thinking, Operating Budget, Strategic Leadership, Workplace inclusivity, Marketing Planning, Selling Techniques, Strategic Decision-Making, Customer Insights, Planning, Growth Strategies, Financial Management, Ethical Standards And Conduct, Market Opportunities, Decision Making

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    GenAI for Project Managers: Scaling with GenAI

    Skills you'll gain: Innovation, Project Management, Responsible AI, Generative AI, Cost Reduction, Team Performance Management, Workflow Management, Project Planning, Resource Allocation, Process Improvement, Risk Management, Predictive Analytics

    ★ 4.5 (10) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Email Metrics, Reporting & Campaign Strategy

    Skills you'll gain: Key Performance Indicators (KPIs), Dashboard, Stakeholder Communications, Data Storytelling, Microsoft Outlook, Dashboard Creation, Performance Measurement, Email Marketing, Google Analytics, Business Intelligence, Data-Driven Marketing, Stakeholder Engagement, Content Performance Analysis, Performance Metric, Performance Reporting, Business Metrics, A/B Testing, Campaign Management, Strategic Planning, Data Visualization

    Intermediate · Specialization · 3 - 6 Months

  • S

    Starweaver

    Strategic Public Relations Planning

    Skills you'll gain: Target Audience, Public Relations, Communication Planning, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Strategic Planning, Media Relations, Persuasive Communication, Marketing Effectiveness, Content Performance Analysis, Media and Communications, Marketing Budgets, Persona Development, Campaign Management, Marketing Communications, Social Media, AI Enablement, Teamwork

    ★ 4.9 (12) · Beginner · Course · 1 - 4 Weeks

  • X

    Xbox

    Product Launch and Post-Launch Management

    Skills you'll gain: Product Planning, AI Product Strategy, Product Management, New Product Development, Quality Assurance and Control, Sales Strategy, Performance Analysis, Marketing Strategies, Product Marketing, Product Development, Product Lifecycle Management, Promotional Strategies, Quality Control, Quality Assurance, Performance Improvement, Product Improvement, Performance Measurement, Sales Enablement, Cross-Functional Collaboration, Data Analysis

    ★ 4.6 (15) · Beginner · Course · 1 - 3 Months

  • U

    University of Michigan

    GenAI in Business: Strategies for Successful Execution

    Skills you'll gain: Generative AI, AI Product Strategy, Customer experience strategy (CX), Communication Planning, Innovation, Performance Analysis, Performance Measurement, Verbal Strategic Communication, Project Risk Management, Project Performance, Solution Design, Risk Management, Experience Design, Risk Management Framework, Communication Strategies, Business Metrics, Stakeholder Communications, Process Design, Internal Communications, Business Strategy

    ★ 4.8 (39) · Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Comunicação Digital e Consumidores

    Skills you'll gain: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Customer Insights, Marketing Communications, Marketing Planning, Target Market, Strategic Marketing, Digital Transformation, Digital Marketing, Customer Analysis, Digital Communications, Digital Marketing Tools, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI in Action: From Theory to Real-World Impact

    Skills you'll gain: Generative AI, AI literacy, AI Enablement, Artificial Intelligence, Finance, Case Studies, Health Technology, Critical Thinking

    ★ 4.3 (21) · Beginner · Course · 1 - 4 Weeks

  • K

    Khalifa University

    AI for Executives: The Basics

    Skills you'll gain: Data Strategy, Data Management, Model Deployment, Data Governance, Model Evaluation, Transfer Learning, Data Quality, Model Training, AI Enablement, Decision Intelligence, Data-Driven Decision-Making, Data Literacy, Artificial Intelligence and Machine Learning (AI/ML), Business Leadership, Data Integration, MLOps (Machine Learning Operations), Predictive Modeling, AI Product Strategy, Predictive Analytics, Applied Machine Learning

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Modeling and Predicting Climate Anomalies

    Skills you'll gain: Statistical Analysis, Statistical Methods, Matplotlib, Regression Analysis, Machine Learning Methods, Statistical Modeling, Dimensionality Reduction, Unsupervised Learning, Machine Learning Algorithms, Applied Machine Learning, Machine Learning, Data Science, Environmental Policy, Data Analysis, Climate Change Programs, Energy and Utilities, Data Visualization, Pandas (Python Package), Environmental Issue, Climate Change Mitigation

    ★ 4.5 (14) · Intermediate · Specialization · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Professional Certificates

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